Martech

JUNE 11, 2025

Engagement: The platform replaces “do-not-reply” messages with two-way communications. Lead management: The AI agents qualify leads, communicate with prospects via email and web chat, and schedule meetings. Segment Intelligence identifies high-performing audience groups to improve campaign ROI.

Marketing 92

Marketing Communications ROI Audience 92

Martech

OCTOBER 24, 2024

Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. Wondershare released Wondershare Virbo 3.0,

MarTech 126

MarTech Communications SEO Conversion 126

Martech

OCTOBER 15, 2024

By developing and honing these competencies, marketers can: Help define which tools/vendors could solve problems or create opportunities to improve customer communications and marketing processes. This collaboration can also help demonstrate the ROI for these platforms. Processing.

Marketing 114

Marketing MarTech Communications ROI 114

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

Impressions 126

Impressions Marketing Finance Non-Profit 126

Martech

SEPTEMBER 25, 2024

Be a clear, no-BS communicator,” he adds. Budget constraints “The market will always be a factor and budgets are constantly shrinking, so demonstrating clear ROI is paramount,” Hicks explains. “Clarity and alignment are crucial,” he emphasizes, noting that vague reporting on performance can quickly undermine trust.

Marketing 120

Marketing Communications MarTech ROI 120

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI.

Marketing 123

Marketing Finance ROI Ad Targeting 123

Martech

NOVEMBER 11, 2024

Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates. Using segmentation to tailor communications and offers to individual preferences. Regularly communicating findings to stakeholders to guide future strategies.

MarTech 116

MarTech A/B Testing ROI Conversion 116

Martech

FEBRUARY 24, 2025

Effective visualization aids in decision-making and communicating findings to stakeholders. Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics.

A/B Testing 124

A/B Testing Marketing Conversion Rate ROI 124

Martech

NOVEMBER 15, 2023

During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. When it comes to communicating marketing performance outside of marketing, less is more. Calculate any ROI metrics. Control customer acquisition costs. Get MarTech!

Communications 107

Communications MarTech Marketing Finance 107

Martech

OCTOBER 2, 2024

To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative. Higher conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. Also: 70% of those using image-based genAI for ad creative are uploading creative made outside their advertising platforms. At right, orange tabby wrapped in orange slice paper.)

MarTech 119

MarTech Food Machine Learning SEO 119

Martech

JULY 13, 2023

Communicating with your customers across channels is crucial to providing positive experiences. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.

ROI 98

ROI Communications MarTech Marketing 98

Martech

DECEMBER 12, 2024

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. Two is always better than one and knowing how to perfect your communication across email and SMS can turn your brand into a prizefighter. That doesnt mean either one cant pack a punch by itself. Processing.

Marketing 117

Marketing Pop-Up A/B Testing ROI 117

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Use the ABM Sales Pyramid Source: MindFire Communications The ABM sales process differs from traditional marketing tactics, and the sales funnel proves it. Regularly communicate progress and adapt strategies. Segment prospects.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Return on investment (ROI): Calculate the overall cost of the event against the revenue generated from new clients or leads.

Marketing 109

Marketing ROI MarTech Audience 109

Martech

JUNE 11, 2025

To move forward, B2B marketers must become true advocates for the customer, helping our brands stand out and communicate what sets us apart. From there, it’s the job of brand designers and storytellers to communicate that essence and bring the brand to life in a way that resonates. That’s not always easy.

Education 112

Education Clickbait Communications Audience 112

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. improves ROI and can help your brand become a revenue-generating machine on LinkedIn. This is where Karrot.ai Heres why Karrot.ai

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Martech

NOVEMBER 12, 2024

Without proper training, though, these tools can end up underutilized or misapplied, which means lost ROI and missed opportunities. When you combine skill development with clear communication on the “why” behind these AI-driven changes, you’re tackling the human side of adoption. That’s where change management programs come in.

Marketing 126

Marketing Machine Learning ROI MarTech 126

Martech

APRIL 16, 2025

Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives.

MarTech 100

MarTech A/B Testing Retail ROI 100

Martech

OCTOBER 22, 2024

Communication preferences Leads that respond positively to certain communication methods (like email, direct messages or even phone calls) should have points added based on engagement channel fit. Pain points If a lead’s behavior (e.g., interns or administrative assistants), assign negative points.

Communications 124

Communications Conversion Conversion Rate Marketing 124

Martech

NOVEMBER 6, 2024

Stories are an indirect way of communicating a message using a narrative. They are often more memorable and engaging than other communication styles. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology.

MarTech 124

MarTech Pop-Up Communications Manufacturing 124

Martech

AUGUST 19, 2024

The antidote for cost-conscious decision-makers is emphasizing value and ROI. You can mitigate this risk by managing expectations and communicating clearly with clients about product capabilities, the roadmap, and, of course, by offering exceptional customer support for those with high expectations.

MarTech 122

MarTech ROI Marketing Communications 122

Martech

OCTOBER 29, 2024

Develop a communication plan Communicate your organization’s AI perspective. Document processes, capture successful prompts and measure results to refine strategies and prove ROI. Embrace AI literacy Start with education. Encourage all team members to learn about AI’s capabilities and limitations. Are you seeking efficiencies?

Communications 120

Communications Education Marketing ROI 120

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Communications 115

Communications Conversion ROI Impressions 115

Martech

JANUARY 9, 2025

The shift towards personalized AI will not only empower users with more efficient and tailored communication but also anticipate their needs, making interactions more intuitive and proactive. This evolution will significantly enhance the overall customer experience, creating a more dynamic and responsive digital environment.

Conversion 131

Conversion Communications Marketing ROI 131

Martech Series

JUNE 10, 2025

Mexico represents a significant opportunity for us to serve a customer base that is eager for scalable affiliate marketing solutions with proven ROI. This presents significant opportunities for partnerships and makes it an attractive opportunity for brands to drive ROI through performance-based strategies. from 2024 to 2031.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Martech

JULY 19, 2024

In their book “Marketing Artificial Intelligence, AI, Marketing and the Future of Business,” Paul Roetzer and Mike Kaput say that future marketers need proficiency in data, technology and communications. Marketers of the future will need technical expertise, problem-solving skills and an eye for process optimization. How do they do it?

Marketing 131

Marketing Manufacturing AutoMobile Machine Learning 131

Martech

DECEMBER 20, 2024

Lead magnet: A checklist or calculator that solves a specific problem quickly, such as ROI calculator for digital ad campaigns. When your content clearly communicates value, is easy to consume and resonates with a specific audience, youll build trust and drive meaningful engagement. Takeaway Always ask, Is this worth someones time?

Education 120

Education Audience Conversion Rate Manufacturing 120

Martech

NOVEMBER 1, 2024

Dig deeper: Rethinking fit, growth and go-to-market for the modern startup The current state of account-based marketing Up to 76% of marketers saw higher ROI with ABM than any other marketing strategy, according to research by the ABM Leadership Alliance and ITSMA. Siloed communication between sales, marketing and customer success.

Marketing 137

Marketing ROI Communications MarTech 137

Martech

OCTOBER 25, 2024

Dig deeper: 3 tips to maximize your ROI at events 4. Getting started Email sequences are more than just a way to send cold outreach — they’re a flexible tool that can automate almost any type of communication. Then, a few days later, send a link to session recordings and any additional resources.

Conversion 122

Conversion Education ROI Communications 122

Digital Remedy

JUNE 17, 2025

For example, Kantar estimated that a six-month absence from TV resulted in a 39% reduction in total brand communication awareness, delaying recovery for brands that “went dark” in the post-pandemic world. consumer sentiment towards brand communication was actually rather positive. During the pandemic, U.S.

Communications 80

Communications Media Cookies ROI 80

Martech

JANUARY 7, 2025

Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Streamlined communication and collaboration Effective ABE requires real-time information flow and coordinated action.

Conversion Rate 117

Conversion Rate ROI Communications Marketing 117

InMobi

MARCH 11, 2025

Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Full-service Demand-Side Platforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

illumin

MARCH 10, 2025

Teams using visual campaign tools are 50% more productive Marketing and advertising teams rely on clear communication to execute campaigns effectively. Platforms that provide visual clarity before and after publishing help advertisers catch errors early , reducing troubleshooting time and improving ROI.

ROI 90

ROI Ad Tech Communications Audience 90

Martech

SEPTEMBER 6, 2024

Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives. Dig deeper: 6 ways to use generative AI for your marketing A call to action: Embrace the AI revolution Marketing and communications are undergoing a “once in a lifetime” transformation.

Conversion 131

Conversion Marketing Education ROI 131

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult.

Machine Learning 131

Machine Learning Marketing Agency MarTech 131

Martech

MARCH 5, 2025

This will require presenting a compelling case that the benefits of new software vastly outweigh the costs, such as converting more leads, making sales more efficient and improving campaign ROI. It’s always a good idea to identify someone who will use the system once it has been adopted to take the lead in the selection process.

Marketing 73

Marketing ROI Conversion Rate MarTech 73