Martech

JULY 29, 2024

However, when some marketers hear “generalized system understanding” along with martech, their minds may drift into other initialisms (CDP, EDT) or technical and seemingly abstract concepts. You can guide developers to make the best technical connections within the martech stack. Is the data being sent automatically?

Marketing 122

Marketing Communications MarTech eCommerce 122

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

Marketing 132

Marketing ROI MarTech Conversion 132

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 114

Marketing MarTech Communications ROI 114

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Content creator: To develop engaging content for automated communications.

Marketing 116

Marketing Click Through Rate Communications ROI 116

Martech Series

JUNE 23, 2025

“This means that employers can not only better prove the ROI of their investment in social media advertising – but that investment can have a measurable impact on their hiring funnel.” ” Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

ROI 59

ROI Marketing Impressions Brand Awareness 59

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Email: Business email address Sign me up! Here’s why: Marketing impact can be a double-edged sword.

ROI 124

ROI Finance Brand Awareness Conversion 124

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Common challenges in securing buy-in Marketing leaders often face significant obstacles when advocating for digital marketing and martech investments. Be a clear, no-BS communicator,” he adds. Consolidate where you can.

Marketing 120

Marketing Communications MarTech ROI 120

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Effective visualization aids in decision-making and communicating findings to stakeholders. appeared first on MarTech.

A/B Testing 124

A/B Testing Marketing Conversion Rate ROI 124

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 126

ROI Marketing Click Through Rate Impressions 126

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. However, technology alone is not enough.

Impressions 126

Impressions Finance Marketing Non-Profit 126

Martech

JUNE 11, 2025

Engagement: The platform replaces “do-not-reply” messages with two-way communications. Lead management: The AI agents qualify leads, communicate with prospects via email and web chat, and schedule meetings. Segment Intelligence identifies high-performing audience groups to improve campaign ROI. Email: See terms.

Marketing 92

Marketing Communications ROI Audience 92

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The optimal order of communications to create a conversion.

ROI 137

ROI Audience MarTech Communications 137

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI.

Marketing 123

Marketing Finance ROI Ad Targeting 123

Martech

JANUARY 7, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Marketing 109

Marketing ROI MarTech Audience 109

Martech

AUGUST 19, 2024

The antidote for cost-conscious decision-makers is emphasizing value and ROI. Early adopters with high expectations Think back to the early days of the martech market. Take our brief 2024 MarTech Replacement Survey You can mitigate the risk with companies going through this by building strong relationships with key stakeholders.

MarTech 122

MarTech ROI Marketing Communications 122

Martech

OCTOBER 2, 2024

To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative. Higher conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 119

MarTech Marketing ROI Information Technology 119

Martech

NOVEMBER 12, 2024

It’s easy to get swept up in flashy martech, but what really drives lasting success is building a team that can evolve alongside these tools. Without proper training, though, these tools can end up underutilized or misapplied, which means lost ROI and missed opportunities. For CMOs, this is a call to action. It’s pretty simple.

Marketing 126

Marketing Machine Learning ROI MarTech 126

Martech Series

SEPTEMBER 15, 2022

Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. Magnolia Communications, an award-winning full-service B2B demand generation agency, announced the addition of account-based marketing (ABM) to its range of digital marketing services. “Our

Communications 98

Communications Marketing ROI MarTech 98

Martech Series

AUGUST 1, 2022

This round of financing will enable further development of the company’s growing network of versatile and cutting-edge communication platforms and solutions, along with new tools to support Communication Service Providers, Telcos, and Enterprises to fully integrate and tokenize their communication suite in the cloud.

Communications 98

Communications Finance MarTech ROI 98

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. When it comes to communicating marketing performance outside of marketing, less is more.

Communications 107

Communications MarTech Marketing Finance 107

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 122

MarTech ROI Healthcare Finance 122

Martech

JULY 19, 2024

Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Nike currently uses AI technology to analyze the emotional intelligence and traits of particular audience segments to create compelling narratives that offer the best ROI.

Marketing 131

Marketing Manufacturing AutoMobile Machine Learning 131

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. Build a set of fully integrated solutions that can communicate with each other and readily share data. The need to measure ROI. appeared first on MarTech.

MarTech 103

MarTech Marketing ROI Communications 103

Martech

JULY 13, 2023

Communicating with your customers across channels is crucial to providing positive experiences. Click here to view more MarTech webinars. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech.

ROI 98

ROI Communications MarTech Marketing 98

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. Martech expertise : Proficient in martech tools and systems, enabling effective integration and utilization of AI.

MarTech 124

MarTech Communications Machine Learning Conversion Rate 124

Martech

DECEMBER 12, 2024

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. Two is always better than one and knowing how to perfect your communication across email and SMS can turn your brand into a prizefighter. That doesnt mean either one cant pack a punch by itself. Processing.

Marketing 117

Marketing Pop-Up A/B Testing ROI 117

Martech

APRIL 30, 2024

However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

MarTech 119

MarTech Marketing ROI Data Management Platform 119

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It’s like having a roadmap for maximizing ROI and making every campaign count.

Brand Awareness 75

Brand Awareness Education ROI Audience 75

Martech

MAY 8, 2025

No surprise, then, that only 25% of AI initiatives delivered expected ROI and only 16% have scaled enterprise-wide. Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal.

MarTech 85

MarTech Conversion ROI A/B Testing 85

Martech

FEBRUARY 13, 2025

Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. This article breaks down common RFP pitfalls and offers a smarter approach to selecting a martech solution that truly fits your business needs.

MarTech 75

MarTech ROI Conversion Conversion Rate 75

Martech Series

SEPTEMBER 19, 2022

Welcome to this MarTech Series chat, Peter, tell us about yourself and your foray into marketing….we’d As a marketing leader, what do you feel marketers in today’s B2B market need to focus on more to drive better marketing ROI? How can CMOs make a difference and enable better marketing processes/martech choices and marketing alignment?

MarTech 98

MarTech Marketing ROI Conversion 98

Martech

JUNE 11, 2025

To move forward, B2B marketers must become true advocates for the customer, helping our brands stand out and communicate what sets us apart. From there, it’s the job of brand designers and storytellers to communicate that essence and bring the brand to life in a way that resonates. That’s not always easy. Email: See terms.

Education 115

Education Clickbait Communications Audience 115

Martech Series

JULY 11, 2022

The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”. AI now provides us with a more robust picture of how to maximize dental marketing ROI by seeing the full picture of how marketing related calls are handled.

ROI 98

ROI Marketing Conversion MarTech 98

Martech Series

JANUARY 23, 2023

Harnessing next-gen conversation software, speakers will be empowered to communicate in the language of their choice, with listeners receiving live translation feeds in their native tongue. will optimize immersive collaboration beyond anything available in the current marketplace.

Communications 98

Communications ROI MarTech Conversion 98

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult. Processing.

Machine Learning 131

Machine Learning Marketing Agency MarTech 131

Martech Series

JUNE 10, 2025

“Mexico represents a significant opportunity for us to serve a customer base that is eager for scalable affiliate marketing solutions with proven ROI. This presents significant opportunities for partnerships and makes it an attractive opportunity for brands to drive ROI through performance-based strategies.

Affiliates 76

Affiliates Audience ROI eCommerce 76