Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. For data scientists, predictive refers to machine learning-generated forecasts based on patterns.

Marketing 119

Marketing Machine Learning Finance Communications 119

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 131

Marketing SEO Retargeting Conversion 131

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Processing.

Marketing 116

Marketing Brand Awareness Machine Learning GDPR 116

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. It’s easy to get swept up in flashy martech, but what really drives lasting success is building a team that can evolve alongside these tools. Instead, prioritize upskilling and continuous learning.

Marketing 126

Marketing Machine Learning ROI MarTech 126

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time. Processing.

Marketing 131

Marketing Manufacturing AutoMobile Machine Learning 131

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions. Processing.

Marketing 126

Marketing Non-Profit Machine Learning MarTech 126

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy.

Communications 98

Communications Machine Learning MarTech Conversion 98

Martech

JULY 16, 2024

For example, machine learning algorithms can analyze vast amounts of data to predict which leads are most likely to convert. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Impressions 126

Impressions Marketing Finance Non-Profit 126

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers. maplesky.io

Communications 98

Communications Machine Learning Conversion MarTech 98

Martech

NOVEMBER 13, 2024

Or consider a campaign that uses machine learning to self-optimize, improving over time. Dig deeper: Why your marketing team needs training, not just tech, in the age of AI Communication skills Effective communication will be essential to managing Autonomous Marketing Pipelines, as they represent a significant change.

Marketing 128

Marketing Communications Machine Learning Audience 128

Martech

MAY 15, 2025

AI transformation requires asking people what parts of their responsibilities and for some, what parts of their identity can be replaced with machine learning. Communicate early often and more than you think necessary Employee engagement is a leading cause of transformation failure, so you must share more than just the “why.”

Machine Learning 99

Machine Learning Communications MarTech Marketing 99

Martech

FEBRUARY 16, 2022

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers. Language Profiles. Get the daily newsletter digital marketers rely on.

Communications 98

Communications Machine Learning MarTech Audience 98

Martech

JUNE 5, 2024

Dig deeper: AI transformation: How to prepare your marketing team Overcoming the limitations of out-of-the-box martech features While many martech platforms offer built-in AI features, they often fall short due to data silos. This might involve machine learning techniques such as clustering, classification or regression.

MarTech 124

MarTech Communications Machine Learning Conversion Rate 124

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. B2B CMOs are making up for lost time as they pioneer innovative uses of data and martech to deliver faster and more measurable growth. Sounds great, right? Processing.

Machine Learning 131

Machine Learning Marketing Agency MarTech 131

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. Processing.

Machine Learning 135

Machine Learning Conversion Retail Finance 135

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

MarTech 109

MarTech Machine Learning eCommerce Communications 109

Martech

JULY 25, 2024

It’s a phygital world The term “phygital” may not be quite as familiar as “machine learning” or “the cloud,” but it has been around a while. This has led to a desire, from a communications perspective, to think a little bit out of the box.” Are you getting the most from your stack?

Agency 120

Agency Fashion eCommerce Communications 120

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It also knows about machine learning, marketing analytics, and Agile Marketing. However, the key to success lies in how you communicate with your AI co-pilot. Processing.

SEO 131

SEO Education Audience Machine Learning 131

Martech

JANUARY 13, 2025

government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content. AI and machine learning advancements have significantly improved email spam filtering, reducing errors and preserving trust. appeared first on MarTech. Processing.

GDPR 131

GDPR Machine Learning Education Media 131

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Behind the scenes, AI and machine learning assist with segmentation as well as predicting the best messaging and send times. Click here to download!

Machine Learning 126

Machine Learning A/B Testing Marketing Audience 126

Martech Series

JANUARY 27, 2023

Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6 Words were tagged to the most likely associated emotion as determined by the Persado Motivation AI Platform.

Machine Learning 116

Machine Learning Impressions Retail Communications 116

Martech Series

DECEMBER 7, 2022

Shield, the world’s leading communication compliance platform, today is proud to announce it has been chosen for the shortlist in the global 2022-2023 Cloud Awards program for its work in the SaaS and Security field. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Machine Learning 98

Machine Learning Communications MarTech Marketing 98

Martech Series

JULY 7, 2022

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. in 2014, a platform built to transform the way businesses and consumers communicate over messaging applications. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

Machine Learning 97

Machine Learning Conversion MarTech Communications 97

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. Watch the full presentation from MarTech here (free registration required). These include machine learning and AI systems. “Well, that was me.

Machine Learning 131

Machine Learning MarTech Education Communications 131

Martech

OCTOBER 8, 2021

“One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation. “We Building an always-on marketing machine. Confidence. Call to action.

Communications 141

Communications Machine Learning MarTech Marketing 141

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. They’ll do that via partnerships with companies including NetApp, Oracle, SAP, ServiceNow and, yes, Salesforce.

Marketing 88

Marketing Machine Learning Conversion Communications 88

Martech Series

JULY 28, 2022

Laura Bassett, Vice President, Product Marketing at NICE CXone shares some views on the evolving need to drive enhanced end-to-end customer experiences: Welcome to this MarTech Series chat, Laura, tell us about your marketing journey and what inspires you most about being in marketing today?

MarTech 98

MarTech Marketing Machine Learning SEO 98

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 136

Machine Learning Marketing ROI Demand Side Platform 136

Martech Series

NOVEMBER 3, 2022

Proceeds will be invested into Alethea’s machine learning SaaS platform, Artemis (in closed beta), by growing its engineering and data science teams. As a result, communicators and risk and intelligence teams have the insights they need to protect their brands, bottom lines, and market cap.

Finance 98

Finance Machine Learning Communications MarTech 98

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. AI Opportunity Summary analyzes CRM data and communications and provides regular reports about what’s happening in the pipeline.

MarTech 85

MarTech SEO Machine Learning Impressions 85

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Machine learning algorithms can process immense datasets in real time, enabling you to extend personalized experiences to a broad audience.

Machine Learning 142

Machine Learning Communications MarTech Audience 142

Martech Series

FEBRUARY 16, 2023

Marketing Technology News: MarTech Interview with Andrew Feigenson, CEO at Vivvix Decision Foundry’s continued focus on data strategy, data communication and faster technology deployments will be developed to meet the evolving needs of organizations of all sizes, across a range of industries.

Machine Learning 93

Machine Learning Communications MarTech Marketing 93

Martech Series

FEBRUARY 2, 2023

Motivation AI is a class of enterprise generative AI technology that uses advanced machine learning (ML), natural language processing (NLP), and deep learning transformer models to understand intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action.

Machine Learning 111

Machine Learning A/B Testing Marketing Conversion Rate 111

Martech Series

DECEMBER 9, 2022

a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, announced the debut of its new investor relations website. The post AiAdvertising Launches Next-Generation Investor Website appeared first on MarTech Series.

Machine Learning 98

Machine Learning Communications MarTech Marketing 98

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As with other martech applications, AI is rapidly changing the landscape for email marketing and automation tools. Get MarTech! There are new bulk restrictions from major email platforms.

A/B Testing 133

A/B Testing Marketing Machine Learning MarTech 133

Martech

OCTOBER 11, 2024

Autonomous vehicles that process sensor data and make driving decisions in real-time using onboard computers without relying on constant communication with external systems. Evaluate what you already have You don’t necessarily need new martech or infrastructure. Identify where they can be enhanced by edge computing. Processing.

Machine Learning 73

Machine Learning Communications Healthcare GDPR 73

Martech Series

JULY 12, 2022

SafeGuard Cyber, the leading provider of security and compliance solutions for today’s email and communication-based threats, has discovered a new information stealer targeting cryptocurrency investors in Telegram. ” SafeGuard Cyber detects attacks and identifies risk by understanding how humans interact and communicate.

Communications 98

Communications Machine Learning MarTech Marketing 98