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Essential KPIs to measure generative AI’s success in marketing

Martech

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA.

Marketing 130
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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

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Measuring marketing’s impact: From metrics to growth

Martech

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 121
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How to clarify marketing metrics to impress the C-suite

Martech

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

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AI-powered martech news and releases: October 24

Martech

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. Grammarly introduced new features to measure the impact of communication on business performance. Wondershare released Wondershare Virbo 3.0, an AI-powered video creation platform.

MarTech 124
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Appcast Launches Recruiting Industry’s First Brand Marketing Solution with Unprecedented ROI Tracking

Martech Series

“This means that employers can not only better prove the ROI of their investment in social media advertising – but that investment can have a measurable impact on their hiring funnel.”

ROI 59
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3 ways to use predictive analytics to make better decisions 

Martech

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates. Improved customer loyalty.