Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.” The full report can be found here.

Machine Learning 88

Machine Learning Marketing Brand Lift Click Through Rate 88

Ad Rants

OCTOBER 24, 2022

For example, using video in your email marketing can result in a 300% boost in click-through rates. And it's not just for social media pages and YouTube ads. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

DECEMBER 2, 2024

Please list three ways to measure marketing incrementality for social media and email campaigns. The key elements and enhancements to this prompt are as follows: (Task) Please list three ways to measure marketing incrementality for social media and email campaigns. KPIs: Open rate: Percentage of recipients who opened the email.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Single Grain

DECEMBER 15, 2020

. * Best Lead Generation Tactics for Content, Email & Social Media Marketing. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. 3) Bounce Rate. 6) Overall ROI. 7) List Growth Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Social media: LinkedIn and Twitter are particularly effective for B2B. Measure and Report Results Source: Postal If this is your first time working on an ABM strategy , achieving your ROI may take time. Measure and Report Results 9.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 91

Click Through Rate Advertising ROI Impressions 91

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. more authentic than brand-created content and driving higher engagement rates. But how should marketers approach their TikTok strategy? Their personalized content generated 4.5x

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

AdvertiseMint

JANUARY 5, 2025

Common metrics include click-through rates, conversion rates , and return on investment (ROI). Whether it’s social media management , email marketing, or traditional methods like print and broadcast, it’s important to analyze where your audience spends most of their time.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

APRIL 26, 2025

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. Single Grain’s content marketing experts can help you analyze your content performance data to identify the assets with the highest repurposing ROI.

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI. Don’t Create.

ROI 52

ROI Media Audience Click Through Rate 52

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. How to Increase Website Traffic through Social Media.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. The worst thing you can do on social media is not engage. Navigating the digital landscape can feel overwhelming. Twitter polls could help gather opinions.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

SEPTEMBER 17, 2024

Focusing on these metrics creates a false sense of success rather than focusing a team on business drivers like conversion rates, customer acquisition cost (CAC) or customer lifetime value (CLV). A commonly used example is a social media campaign that generates a lot of followers but hardly any sales.

Marketing 65

Marketing Conversion Rate Click Through Rate Impressions 65

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 96

Retail Machine Learning Media Real Estate 96

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 111

Brand Awareness ROI Click Through Rate Conversion 111

illumin

APRIL 16, 2025

That means a big opportunity to leverage social media such as Meta and TikTok advertising, as well as connected TV advertising. You need to leverage a variety of tools and techniques so that you can make the most ROI on your campaigns and capture a wide array of audiences. Interested to hear more?

Education 80

Education Advertising Marketing Audience 80

Single Grain

MAY 5, 2025

Digital Interfaces: Humanizing Technology Through Familiarity In SaaS, differentiation through design has become increasingly critical.Facing the challenge of standing out in a saturated market, Webflow implemented a retro-futuristic interface that fused bold vintage colors and geometric patterns with cutting-edge AI features.

Click Through Rate 52

Click Through Rate Fashion Audience Machine Learning 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 98

Click Through Rate Impressions Audience ROI 98

Single Grain

OCTOBER 28, 2019

For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. 1) Click-Through Rate (CTR). Measure the click-through rate.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Click Through Rate 102

Click Through Rate Marketing ROI GDPR 102

Martech

MARCH 28, 2023

Salesforce CDP Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media. The Account Engagement Optimizer will help you: Identify improvements to your marketing automation system (think sales process and email campaigns) that will increase your ROI.

Click Through Rate 108

Click Through Rate ROI MarTech Conversion 108

Martech

MARCH 26, 2025

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. Platforms now offer detailed reporting on delivery rates, click-through rates, bounces and unsubscribes, and many allow connecting to purchase data to measure ROI.

Click Through Rate 55

Click Through Rate A/B Testing MarTech Mobile Ads 55

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Goal: Audience Engagement Click-Through Rate (CTR) The percentage of impressions that result in a click, showing how compelling your ad is.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

JUNE 25, 2024

Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. As the Director of Advertising at a forward-thinking media company, I’ve seen firsthand how this technology reshapes audience connections and drives business growth.

Advertising 81

Advertising Click Through Rate ROI Audience 81

Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends.

MarTech 98

MarTech ROI Click Through Rate Viewability 98

InMobi

JULY 15, 2021

This shift in consumer behavior has created a unique opportunity for retailers to deepen their relationships with brand partners, grow new revenue streams and improve shopper experiences by developing a retail media business. Retail media helps brands connect with shoppers when they are in the purchasing mindset.

Retail 52

Retail Media Click Through Rate ROI 52

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video Creates Better ROI.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). At the same time, it also mitigates any negative impact to upstream metrics such as sudden drops in conversion rate.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%.

ROI 52

ROI Advertising Conversion SEO 52

Martech

DECEMBER 13, 2024

For example, the social media team focuses on engagement. The email team aims for high click-through rates. This may lower open rates but will improve the campaigns return on investment (ROI). A social media team may partner with an influencer who gets a lot of followers, likes, and attention on a campaign.

Marketing 101

Marketing Click Through Rate ROI MarTech 101

Martech

MARCH 22, 2023

Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Boosting your search rankings is one of the best ways to increase organic traffic and ROI. Pull stats to create infographics or quizzes for social media content.

Click Through Rate 127

Click Through Rate SEO Brand Awareness MarTech 127