Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. So open rates became inflated and opens became less reliable in terms of metrics.

Marketing 118

Marketing Click Through Rate Conversion Rate Education 118

Martech

DECEMBER 11, 2024

Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. What they are saying.

Click Through Rate 112

Click Through Rate MarTech Advertising Marketing 112

Martech

MARCH 11, 2025

Dig deeper: How to influence Google’s AI Overviews Advertiser concerns Industry experts express mixed feelings about ads in Googles conversational AI environments: Melissa Mackey, head of paid search at Compound Growth Marketing, finds AI Overview ads compelling because they can effectively answer user questions.

Click Through Rate 122

Click Through Rate Conversion Advertising MarTech 122

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy.

Non-Profit 126

Non-Profit Click Through Rate Impressions Conversion Rate 126

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Click Through Rate 110

Click Through Rate Conversion Rate Impressions Communications 110

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking. Measuring the conversion rate from those clicks (e.g.,

Conversion Rate 75

Conversion Rate Marketing CPA Conversion 75

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Ad Monsters

MARCH 17, 2025

Marketers face increasing challenges in determining which social narratives to engage with. Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success.

Marketing 92

Marketing Click Through Rate Conversion Conversion Rate 92

Ad Rants

DECEMBER 23, 2022

If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing.

SEO 245

SEO Marketing Click Through Rate Conversion 245

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 88

Machine Learning Marketing Brand Lift Click Through Rate 88

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

CPM 120

CPM CPC Click Through Rate Impressions 120

Ad Rants

OCTOBER 24, 2022

Your customers don't have time to read through pages of product research and promotional materials. That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. Use Video in Email Marketing.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. VIBA AI blends AI with live representatives to personalize customer interactions in stores.

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. This can help you discover new contacts through word-of-mouth.

Click Through Rate 122

Click Through Rate A/B Testing MarTech SEO 122

Digiday

APRIL 30, 2025

They consider metrics ranging from engagement/watch time to impressions to click-through rates. In case you missed it, the first installment provided an overview of the various platforms offerings, including pricing and plans, ad options and new ad formats, and ad innovations, along with our methodology.

Click Through Rate 79

Click Through Rate Impressions Marketing Audience 79

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

Click Through Rate 115

Click Through Rate Marketing MarTech 115

Martech

MARCH 12, 2025

Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Dig deeper: 7 tips for using marketing automations to drive leads 3. Click-through rates: Identify content that resonates most strongly. Time-sensitive promotional offers.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111

Martech

MAY 23, 2025

Googles AI Overviews and large language models (LLMs) have severely erodedclicks,click-through rates, andorganic trafficto websites. For the websites examined in this study, homepage clicks increased: Overall: 10.7% By the numbers. B2C: 8% B2B: 15% Why we care.

Click Through Rate 88

Click Through Rate MarTech Media Marketing 88

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. Prioritize use cases based on impact and feasibility.

ROI 120

ROI Click Through Rate Marketing MarTech 120

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 65

Marketing Conversion Rate Click Through Rate Impressions 65

The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Conversion Rate 115

Conversion Rate A/B Testing Conversion MarTech 115

Martech

AUGUST 19, 2024

Click-through rate differentials between pages with and without AI Overviews are minor so far, but it is still early and products change quickly, so the past isn’t prologue.”

Click Through Rate 109

Click Through Rate Mobile Search Finance SEO 109

Clearcode

OCTOBER 31, 2024

Machine learning plays a crucial role in this environment by enabling AdTech platforms to: Forecast and predict outcomes, e.g. click-through rates (CTRs) and bid amounts. Example #4: Campaign Optimization In programmatic advertising, the types of data that AdTech platforms collect, process and manage change every second.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? lower average click-through rate and cases where no ads appear alongside AI-generated answers. It’s a valid concern.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

Click Through Rate 89

Click Through Rate Conversion Conversion Rate Audience 89

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age. Here are some tactics that will ensure your campaigns are always top-notch. Interested to hear more?

Education 80

Education Advertising Marketing Audience 80

Martech

NOVEMBER 14, 2024

A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement. Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found.

Machine Learning 130

Machine Learning Click Through Rate A/B Testing Conversion Rate 130

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Email: Business email address Sign me up! Processing.

MarTech 100

MarTech Click Through Rate Machine Learning Banner 100

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert.

Click Through Rate 109

Click Through Rate Marketing Conversion MarTech 109

Smart Insights

NOVEMBER 8, 2022

Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask "how do our … The post How do you compare?

Click Through Rate 107

Click Through Rate Marketing Communications 107

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 127

ROI Marketing Click Through Rate Conversion 127

Ad Monsters

DECEMBER 4, 2024

This practice strikingly resembles click fraud in digital advertising , where bots can inflate click-through rates and skew campaign metrics. This concentration of influence raises questions about market dynamics and fair competition.

Click Through Rate 111

Click Through Rate Ad Tech Ad Targeting Ad Click 111

Martech Series

AUGUST 1, 2022

Specialty food retailer, The Fresh Market (TFM), and leading live commerce and short-form, shoppable video platform, Firework, jointly announced today the passage of a major milestone in their ongoing partnership to bring next-generation customer experiences to the online grocery shopping space.

Click Through Rate 105

Click Through Rate Marketing Food Conversion Rate 105