Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Impressions 94

Martech

JUNE 19, 2025

You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). 2: Social media followers/likes Why it’s weak: A large follower count doesn’t necessarily translate to brand advocacy, engagement or sales. .

Conversion Rate 78

Conversion Rate Marketing CPA Conversion 78

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. ” Demand generation metrics: Prioritize demand generation metrics that translate into revenue at a predictable rate.

Machine Learning 88

Machine Learning Marketing Brand Lift Click Through Rate 88

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Ad Monsters

NOVEMBER 14, 2024

“We looked at two metrics in the beginning—click-through rate and engagement rate—and saw double-digit increases in both,” Nuzzo says. Axel Springer CEO Mathias Döpfner sees AI as a force that could either transform media or elevate it.media. Aura has a significant impact on ad effectiveness.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

Ad Monsters

MAY 19, 2025

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. As brands look for new ways to assess inventory quality and avoid low-value impressions, predictive attention is making a play to become the new viewability.

Viewability 89

Viewability Click Through Rate Pop-Up Ad Server 89

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Consequently, there is a lot of talk about the need to standardize retail media measurement. However, some may not provide any metrics at all.

Click Through Rate 76

Click Through Rate Retail Media Marketing 76

Single Grain

MAY 31, 2025

lower average click-through rate and cases where no ads appear alongside AI-generated answers. The value of paid ads with AI search isn’t diminishing but transforming , shifting from metrics like click-through rates toward enhanced conversion quality, improved targeting precision, and automation efficiencies.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Ad Rants

OCTOBER 24, 2022

For example, using video in your email marketing can result in a 300% boost in click-through rates. And it's not just for social media pages and YouTube ads. A great B2B video hooks the viewer and leaves a lasting impression. Modernize your Social Media Presence with Video. Text-based content can't do that.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

FEBRUARY 21, 2025

Paid social media ads dont fail because of the algorithm. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 93

Click Through Rate Demand Side Platform Agency Media 93

Single Grain

FEBRUARY 12, 2024

When countless pieces of content compete for attention, a compelling headline is not just a necessity — it’s your first and often only chance to make an impression. But the question is: how to write headlines that grab attention and drive clicks. is powerful because it offers direct value and actionable insights.

Click Through Rate 52

Click Through Rate SEO Audience Communications 52

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead?

Conversion 110

Conversion Brand Awareness ROI Click Through Rate 110

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. Marketers can use them to complement or replace traditional clicks and views. for digital media technology company Adlook.

Media 133

Media Advertising Click Through Rate Machine Learning 133

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Martech

SEPTEMBER 17, 2024

Metrics such as likes, shares and followers often look impressive. Focusing on these metrics creates a false sense of success rather than focusing a team on business drivers like conversion rates, customer acquisition cost (CAC) or customer lifetime value (CLV). However, they are difficult to tie to real success and business KPIs.

Marketing 65

Marketing Conversion Rate Click Through Rate Impressions 65

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Ensure all visual elements are optimized for different platforms and devices, too, so that a high-resolution image on a website may be equally impressive on mobile devices.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Click Through Rate 91

Click Through Rate Advertising ROI Impressions 91

Single Grain

DECEMBER 15, 2020

. * Best Lead Generation Tactics for Content, Email & Social Media Marketing. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. 3) Bounce Rate. 8) Email Forwarding Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JUNE 16, 2025

Behavioral scoring: Assign engagement scores based on website interactions, content consumption, and social media activity. This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over. Heres how to evaluate your zero-click searches.

SEO 52

SEO Click Through Rate Impressions Conversion 52

Martech

MAY 8, 2024

Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. billion impressions annually. click-through rate on ads. Reach and performance. The combined channels on mobile and in-vehicle add up to 2.3

Advertising 115

Advertising Geo targeting Click Through Rate Mobile Ads 115

PubMatic

JULY 27, 2022

They also want to see high click-through rates. Brand advertisers seeks transparency when it comes to media purchase. Motivated to gain the most direct pathway to access media in order to stretch their media dollar value. As a result, deliver better performing to campaign KPIs. SSP Partners.

Click Through Rate 119

Click Through Rate Viewability Impressions Advertising 119

Single Grain

MARCH 10, 2017

But they don't always do to well from a social media standpoint. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. You can look at your search analytics.

Click Through Rate 74

Click Through Rate Marketing Impressions SEO 74

Martech Series

FEBRUARY 22, 2023

Improved ad content quality If you’re used to advertising through other digital mediums such as social media, display, or PCC, you might already know how important it is to have high-quality ads. With CTV, you can take your creative content to the next level.

Click Through Rate 98

Click Through Rate Impressions Audience ROI 98

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

APRIL 22, 2025

Email Marketing Open rate and click-through rate (CTR) Conversion rate Revenue per email List growth rate Unsubscribe rate With an average ROI of $36-$40 for every $1 spent, email marketing remains one of the highest-performing channels when adequately optimized. close rate, compared to 1.7%

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Monetize More

APRIL 27, 2023

Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. This can lead to users leaving the website or using ad-blockers, which reduces the number of ad impressions and revenue for the publisher.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Digiday

APRIL 2, 2024

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Click Through Rate 69

Click Through Rate Media Retail Impressions 69

Single Grain

MAY 13, 2025

Interactive and personalized experiences have evolved beyond basic customization to leverage behavioral data, contextual signals, and predictive analytics that adapt in real-time, resulting in 4x higher click-through rates when implemented effectively. 93% of consumers find UGC helpful when making purchase decisions.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

VideoWeek

APRIL 20, 2023

.” Omitting emissions The study shows a vast range of emissions at the publisher level, anywhere between 187 and 1772 gCO₂PM (grams of carbon dioxide and equivalent greenhouse gasses per 1000 impressions). percent boost in click-through rate (CTR), and a 1.4 percent bump in video completion rate (VCR).

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

Single Grain

JUNE 2, 2023

Work With Us Google Website Traffic: What the Data Shows Peter Caputa , CEO of Databox, a company that compiles a lot of data from different companies, posted this on LinkedIn a few days ago: This is the image he posted: He goes on to sum up: Search impressions up. Clicks up too, but not as much. Click-through rate down.

Click Through Rate 98

Click Through Rate SEO Impressions Audience 98

MNTN

FEBRUARY 12, 2025

Automated Media Buying for Greater Efficiency AI-powered programmatic platforms streamline ad placements, eliminating the need for manual bidding and negotiations. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

JUNE 24, 2024

The results have been impressive enough for marketers like me to take notes, so I’ve curated all the best findings to share with you. Mailchimp: Accelerating creativity through AI collaboration MailChimp integrates AI right from the brainstorming stage. A clever way to leverage AI’s number-crunching capabilities in marketing.

Marketing 122

Marketing Click Through Rate Impressions MarTech 122

Martech

MARCH 1, 2023

Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. Targeted messaging leads to higher open rates, click-through rates and conversions. location or time of day). Maintaining consistent messaging and design.

Marketing 126

Marketing Click Through Rate Impressions Conversion 126