Martech

AUGUST 17, 2023

Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Here are some of the top trends across the big five European leagues. Top categories. billion, there are also many business decision-makers.

Healthcare 98

Healthcare Food Audience MarTech 98

Rob Campbell

APRIL 11, 2024

There is a lot of talk about a new term in marketing, called ‘UBR’ UBR stands for Universal Buying Reason and there’s a lot of people seemingly wetting their pants over it. That’s why UBR feels like the next terminology trope in a long line of terminology tropes … Brand Assets. Where is the understanding?

Marketing 64

Marketing Retail Agency Advertising 64

Ad Rants

AUGUST 2, 2022

Have you been struggling to get your Google My Business page up and running? The platform is an important tool in a modern marketer's arsenal and helps your target audience locate your services when they search for businesses near them on Google or Maps, so it's critical that you get it right. Showcase Your NAP Information.

SEO 179

SEO Brand Awareness Audience Marketing 179

Martech Series

AUGUST 18, 2022

New tools enable digital-led customer collaboration, customer-centric product innovation, and AI-optimized customer management. Gainsight announced a breadth of new capabilities to help companies put customers at the center of their operations, improve Net Revenue Retention (NRR) and drive durable growth. Health trends.

MarTech 88

MarTech Education Marketing 88

InMobi

APRIL 11, 2023

. “Mobile is emerging as the most important channel for buying or making purchases during the Ramadan season: 98% of Indonesians said that they will use mobile to explore new products or look for new deals.” “And that brings me to the third category, which is mobile gaming. We call them category explorers.

Food 98

Food Electronics Audience Marketing 98

Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable.

eCommerce 112

eCommerce Manufacturing Retail MarTech 112

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Continue reading this article on digiday.com.

Machine Learning 74

Machine Learning Media Healthcare Impressions 74

Ad Rants

DECEMBER 1, 2022

Now that everyone tunes in on YouTube for everything, such as watching the news, finding recipes, and checking the latest gadget unboxing, having content on this platform can benefit you as a business. You must pay attention to several tactics when using YouTube marketing for your business. Understand the trends on YouTube.

Media 239

Media Audience Conversion Rate SEO 239

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Education 119

Education Marketing Conversion MarTech 119

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Education 115

Education Marketing Conversion MarTech 115

AdvertiseMint

SEPTEMBER 29, 2023

Knowing what’s hot on Amazon will help you keep the right inventory and maintain your business’ profitability. Join us as we explore Amazon’s best-selling product categories to keep you on top of your game. It’s like a digital showcase of what’s trending and in demand among Amazon shoppers.

Fashion 52

Fashion Electronics Non-Profit Education 52

AdvertiseMint

SEPTEMBER 28, 2023

Are you curious about the best items to sell on Amazon to boost your e-commerce business? Amazon, the world’s largest online marketplace , offers an excellent platform for new sellers to start their businesses. This simple guide will show you the best items to sell on Amazon and how to find the top-selling categories.

Electronics 52

Electronics Fashion Shipping Manufacturing 52

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

SEO 113

SEO Machine Learning Manufacturing MarTech 113

Martech Series

FEBRUARY 10, 2023

Marketing Technology News: Top 4 Trends Advertisers Should Expect for the Streaming Ecosystem in 2023 The results of the McKinsey study have significant implications for businesses, as they demonstrate that investing in building a positive online reputation can have a significant impact on sales and revenue growth.

Machine Learning 85

Machine Learning MarTech Marketing Advertising 85

Chief Martech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Then there are a couple hundred category and vertical market leaders in the torso. Are these people nuts?

MarTech 112

MarTech Finance Marketing 112

AdvertiseMint

NOVEMBER 15, 2023

It’s a solution that offers advertisers the coveted opportunity to place their brand ads right alongside the platform’s most engaging and trending content—specifically within the coveted top 4% of videos. Guidelines to create TikTok Pulse campaign To create a TikTok Pulse campaign, you need to have a TikTok for Business account.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

Martech Series

SEPTEMBER 30, 2022

CEC Branding and Trends Video Recognized in Prestigious Ragan Video, Visual & Virtual Awards. Konica Minolta Business Solutions U.S.A., Konica Minolta) is proud to announce it has been named a winner in Ragan’s Video, Visual and Virtual Awards in the Visual Design and B2B Video categories.

Marketing 81

Marketing Communications MarTech Audience 81

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Continue reading this article on digiday.com.

Media 74

Media Machine Learning Healthcare Impressions 74

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. In this category, marketers sought guidance, e.g., selecting the right marketing technologies, optimizing campaigns and the best ways to optimize customer experiences. Are you getting the most from your stack?

Conversion 109

Conversion MarTech SEO Marketing 109

Martech

SEPTEMBER 13, 2021

Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. The technology identifies when contacts from our existing customers move to a new company. Sales intelligence as a category. Automated contact tracking turned out to be the answer.

ROI 115

ROI Conversion Rate SEO Marketing 115

Martech Series

DECEMBER 15, 2022

New XM Platform innovations include an enhanced Experience iD (XiD) dashboard experience and automated workflows to get actionable insights faster and deliver personalized experiences. By combining the two, organizations can view additional insights to gain a complete view of their customers to derive critical insights about their business.

Machine Learning 107

Machine Learning MarTech Retail Media 107

Martech

MARCH 8, 2024

Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. Corporations and businesses of all sizes aren’t in any better shape.

Marketing 112

Marketing Education Machine Learning Entertainment 112

Mediavine

JANUARY 17, 2023

On behalf of all of us at Mediavine, Happy New Year! With another calendar year in the books and a new one just beginning, we’ve put together the latest version of Mediavine’s “Best Days of the Year” calendar. Let’s start with the first trend. Budget timing, on the advertiser side.

Fill rate 115

Fill rate CPM Advertising Retail 115

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Digital trends can also be a great way to reach personas with niche interests, connecting with those audience members in a relatable way that builds trust and connection.

Media 52

Media Audience Ad Tech Communications 52

Martech

MAY 4, 2023

Chatmeter has launched new modules and custom topic features for its AI-powered sentiment analysis tool, Pulse. InnerAction Media’s StoryMaker uses generative AI to help small businesses write their perfect 30 second pitch – and other important marketing messages – instantly. Business email address Subscribe Processing.

MarTech 113

MarTech eCommerce Conversion Media 113

Martech

JUNE 28, 2022

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Organizations are still re-training team members to handle new technology rather than bringing on new hires. Businesses are still switching from homegrown to commercial technologies. How the new implementations were managed.

MarTech 93

MarTech Marketing ROI SEO 93

AdvertiseMint

SEPTEMBER 9, 2023

Are you a business owner or agency eager to win a Marketing and Advertising Award? Creative, Advertising and Marketing awards build credibility, can generate more business, provide credibility around your business along with shine a spotlight on your innovative campaigns. New trends and techniques emerge.

Advertising 52

Advertising Marketing Agency ROI 52

Martech

MAY 3, 2022

The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. .

MarTech 110

MarTech Manufacturing Marketing 110

Martech

AUGUST 22, 2023

Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. Business email address Subscribe Processing. Why we care. Read the Vivvix report in full for more information. Between the lines.

Retail 98

Retail MarTech Media Advertising 98

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. That leaves a lot of opportunity on Black Friday, especially for smaller local businesses. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

eCommerce 117

eCommerce Marketing Shipping Retail 117

AdvertiseMint

OCTOBER 15, 2023

With millions of sellers globally , Amazon is a wide battlefield for aspiring entrepreneurs and seasoned business owners. You should analyze market trends and consumer behavior to pinpoint potentially top-selling items with high demand. You can check Amazon’s Best Sellers to identify the popular categories and products.

Shipping 52

Shipping Communications Manufacturing Audience 52

Fuel Lines

MARCH 28, 2019

retain and even grow client business. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business but strengthens relationships with existing clients. ADWEEK proclaims it to be the the new secret weapon for agency executives to land new business.

Agency 237

Agency Manufacturing Food Marketing 237

Martech Series

AUGUST 11, 2022

Aligned with the One-Year Acquisition Anniversary of Print-On-Demand Wallpaper Leader, Spoonflower, Thousands of New Spoonflower Independent Artists’ Designs Now Available on Shutterfly Platform. Marketing Technology News: Edward Carroll Appointed New President and CEO of SG360°. trillion dollar industry.

Manufacturing 85

Manufacturing eCommerce Shipping MarTech 85

Digiday

FEBRUARY 8, 2023

This week’s Media Briefing looks at which advertising categories are or are not buying campaigns from publishers this quarter. The finance category is seeing mixed results at the moment. While 4 out of 5 publishers said this category is down, one media exec reported this category is up. Auto is super hot right now.

Media 69

Media Finance Non-Profit Marketing 69

illumin

OCTOBER 20, 2023

Types of contextual targeting There are different categories of contextual targeting, including contextual keyword targeting and semantic targeting. Highly competitive keywords may be more challenging to rank for, especially for new or smaller websites. Categories also help in narrowing down the audience segments.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. She also suggests using preference centers, which let users dictate the frequency of emails, as well as the categories and products included in the messages. Business email address Subscribe Processing. Spam is a significant problem.

MarTech 132

MarTech Education Marketing Agency 132

Martech

SEPTEMBER 13, 2021

Hungry for data-rich case studies to inspire new initiatives ? Discover time-saving solutions, cutting-edge marketing technologies, and actionable tactics to drive business success online this week at MarTech … for free ! Become a category leader by pairing co-innovation with data activation , with Bounteous.

MarTech 100

MarTech Entertainment Marketing 100