Digital Turbine

OCTOBER 24, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering useful insights about finance apps and the Learn all about these stories in this week’s Mobile Monday!

Finance 98

Finance Retail Education Media 98

Martech Series

SEPTEMBER 30, 2022

Glassbox , a leading provider of digital experience analytics for web and mobile applications, remains the only vendor nominated as a leader in all Digital Customer Experience (CX) categories in the G2 Fall Report. Mobile App Optimization. Mobile App Analytics. Mobile Analytics. Heatmap Tools. Product Analytics.

MarTech 84

MarTech Marketing 84

Martech Series

FEBRUARY 26, 2023

a global leader in online protection, unveiled its annual Consumer Mobile Threat Report ahead of Mobile World Congress (MWC) Barcelona. a global leader in online protection, unveiled its annual Consumer Mobile Threat Report ahead of Mobile World Congress (MWC) Barcelona.

Communications 75

Communications Entertainment MarTech Media 75

VideoWeek

APRIL 23, 2024

Just behind podcasts (+23 percent) and CTV, social video ad spend also climbed 20 percent YoY, with all three categories outperforming the wider digital ad market. In 2022, Apple’s privacy changes saw mobile ad spend slow to 4 percent growth, according to the research. The report notes the growth rate outpaces GDP at 0.1

Cookies 59

Cookies Advertising Entertainment Retail 59

Martech Series

DECEMBER 27, 2022

Pixalate’s Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted. This report covers Mobile App Spoofing numbers for November 2022. Games and Utilities continue to be among app categories most targeted by mobile app spoofing.

Mobile Ads 79

Mobile Ads MarTech Advertising Marketing 79

Martech

APRIL 9, 2024

Context is one of those categories where you can get the freshest take on what your consumer is doing in the moment.” It’s a seven-day cadence,” DeZao explained, “and I think there’s something like 460 or 470 categories, and they’re not super granular. Topics is not going to have demographic information or categories,” she said.

Cookies 105

Cookies Advertising GDPR MarTech 105

Digital Turbine

OCTOBER 5, 2022

The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. But the new mobile market required them to extend this creativity to their mobile app.

Food 98

Food Finance Marketing 98

Martech Series

NOVEMBER 3, 2022

Global Mobile Ad Fraud Hits 28%, Even Higher in U.S. 28% mobile in-app ad fraud rate in Q2 2022. USA traffic has the highest rate of mobile in-app ad fraud (35%) among the top 10 countries based on ad volume. By App Category (Roku, Amazon Fire TV). Mobile In-App Ad Fraud by: By App Store (Google vs. Apple).

Mobile Ads 86

Mobile Ads MarTech Marketing Advertising 86

Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate. Marketing teams can connect this management of Apple Search Ads with other mobile discovery channels. What it does.

CPA 86

CPA MarTech Marketing Advertising 86

Martech

NOVEMBER 16, 2023

Users can easily browse and purchase products within these categories. Next month, Google will introduce the image generation feature for apparel searches on mobile in the U.S. When searching for “men’s tops” in the Google app or mobile browser (and soon on desktop) in the U.S.,

Advertising 115

Advertising MarTech eCommerce 115

Martech

APRIL 25, 2024

CPG and retail are major categories spurring the growth in investment in CTV. CPG investment is expected to grow 20% YoY this year, retail 30%.

Video Ads 95

Video Ads Retail MarTech Marketing 95

Martech

OCTOBER 31, 2023

Categories. When TikTok users are shopping post-holidays, here are the top categories they’re interested in. Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%). TikTok also saw a 76% increase in views for #sale.

Food 110

Food MarTech Audience Marketing 110

Martech Series

JANUARY 30, 2023

That’s according to the company’s 2023 State of Digital Commerce Report, which analyzed online retail purchases across desktop and mobile devices. Marketing Technology News: MarTech Interview with Jeff Bander, Chief Revenue Officer at Eye Square In Q4, the biggest spending quarter of the year, dollars spent on mobile devices in the U.S.

Retail 88

Retail MarTech Media Marketing 88

VideoWeek

DECEMBER 12, 2022

Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. Third party cookies fill a wider range of roles than mobile advertising IDs (MAIDs), so there are less gaps to be filled in the mobile world. Ads personalisation.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Martech

JANUARY 19, 2023

Mobile messages can maintain and grow the relationship, but you have to use the right communications. So as a brand, you want to ensure you pay respect to that loyalty by sending the right kinds of messages through your mobile channel.” Customers download your app because they want to know more about what your brand has to offer.

Pop-Up 97

Pop-Up MarTech Communications Marketing 97

Digital Turbine

APRIL 18, 2023

But with consumers being inundated with mobile ads, UA managers need to find other ways to find new players. Preloads, setup wizards, and notifications can put an app in the prime position for mobile users to discover them. Here are the top four reasons mobile gamers and discovery UA are a perfect fit: 1. Everyone plays games.

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

Martech Series

JUNE 16, 2022

Retailers Can Now Predict When to Text Shoppers — And Exactly What They Need to Receive — with Bluecore Mobile. Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile.

Marketing 93

Marketing Retail A/B Testing Communications 93

Martech Series

NOVEMBER 22, 2022

Pixalate’s Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories. Hulu, SlingTV, DIRECTV among leaders in October 2022. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.

eCommerce 90

eCommerce MarTech Advertising Marketing 90

Martech Series

JULY 11, 2022

Backendless has been named a Leader in the Mobile Backend as a Service (mBaaS) category by G2 for Summer 2022. The company was also named a High Performer in the API Management category. Many of Backendless’ accolades come in the Mobile Backend as a Service (mBaaS) category. 1 for User Satisfaction in mBaaS. #1

MarTech 91

MarTech Conversion Marketing 91

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. Some of the biggies included Apple, Samsung, T-Mobile, Doordash, Uber and Facebook (remember, it was 2021). The numbers. OOH ad revenue climbed 16.7% total to $7.1

Advertising 118

Advertising MarTech Marketing Media 118

Martech Series

SEPTEMBER 29, 2022

a pioneer and leading platform for real-time engagement APIs, announced the results of a commissioned study that examines Gen Z preferences in mobile app-based interactive live video. When asked to identify the types of mobile apps that typically deliver interactive live video features: 75% said entertainment apps, like YouTube and TikTok.

Healthcare 82

Healthcare Entertainment Education Audience 82

Digital Turbine

DECEMBER 12, 2022

What’s the buzz in mobile this week? Consumers have been inundated with apps from all types of categories, many of which they have become dependent on during their daily lives. Getting a mobile user to install a new app to an already crowded home screen is no longer an easy feat.

Entertainment 98

Entertainment Audience Advertising Marketing 98

Martech Series

AUGUST 18, 2022

The Billboard and Street Furniture categories increased double digits, while the Transit and Place-Based categories rose triple digits reflecting a strong pandemic recovery. ” Eight of the top ten product industry categories increased double digits led by Public Transportation, Hotels and Resorts industry category at a 56.5

Real Estate 86

Real Estate Advertising Healthcare Food 86

illumin

APRIL 25, 2024

The second category is AVOD (advertising-based video on demand). The third category is TVOD (transactional, pay-per-view fee for content). The fourth category is MVPD (multichannel video programming distribution). OTT can also be viewed on non-CTV devices, such as laptops or mobile.

Audience 52

Audience Advertising Ad Tech Marketing 52

Martech

JULY 6, 2023

While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. Top categories. Prime Day competition.

eCommerce 101

eCommerce Electronics Retail Fashion 101

InMobi

MARCH 15, 2023

Consider increasing your brand’s presence on various channels, including mobile, which is their always-on device. #2 Plus, 16% of shoppers have not planned the brand or the category of product they are going to buy. You’ve got to catch their eye. What does this mean for your brand? What does this mean for your brand?

Entertainment 52

Entertainment Shipping Advertising Audience 52

PubMatic

DECEMBER 22, 2022

If you remind digital marketers about the so-called “Year of Mobile,” you’re likely to get a laugh. That, of course, is because most of the 2010s ended up being the Year of Mobile. Now, it’s clear mobile is far more than just a year, it is a constantly evolving opportunity and channel. Privacy and Targeting.

Advertising 88

Advertising Brand Awareness Cookies Audience 88

Martech Series

JANUARY 3, 2023

This vision will include advancements in our unique, next-generation metaverse gaming with experiential immersion experiences for leading mobile and web platforms. Launches All New, State of the Art Website to Showcase its Category-First Metaverse and Other Gaming Experiences appeared first on MarTech Series.

Media 77

Media MarTech Marketing 77

YieldBird

NOVEMBER 10, 2023

These additional parameters empower precise targeting criteria, such as content categories, sub-categories, or age ranges. Optimize for Mobile Shoppers With the rise of mobile shopping, ensure your website is mobile-friendly. Google loves mobile-friendly sites, and so do your potential advertisers.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Digital Turbine

JUNE 22, 2022

billion smartphone users around the world, no one is able to deny that the mobile app industry is continuously growing. According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% Global Mobile App Download Forecast . Europe Mobile App Download Forecast . With over 6.3

Impressions 52

Impressions Marketing 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

InMobi

NOVEMBER 3, 2021

With mobile becoming the most preferred, consumed, and adopted medium for users worldwide, marketers took huge strides in connecting, reaching, engaging, and acquiring consumers on smartphones. InMobi's work has struck a chord, winning awards across eleven different categories as we proudly brought them home.

Video Ads 52

Video Ads Education Communications Audience 52

Digital Turbine

SEPTEMBER 19, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! This quarter’s BRAG Index puts a lens on “Big Issues” facing top categories and how brand building factors in.

Manufacturing 52

Manufacturing Food Advertising Marketing 52

Ad Colony

JUNE 22, 2022

billion smartphone users around the world, no one is able to deny that the mobile app industry is continuously growing. According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% Global Mobile App Download Forecast. Europe Mobile App Download Forecast. With over 6.3

Impressions 52

Impressions Marketing 52

Martech Series

AUGUST 22, 2022

Securing billions of online transactions annually, OneSpan’s Mobile Security Suite recognized by cyber’s most prestigious and competitive program. Now in its 25th year, the 2022 SC Awards saw a record number of entries with 800 submissions made across 38 categories, a 21% increase from 2021. Achieves SOC2 Compliance.

Healthcare 84

Healthcare Manufacturing Education MarTech 84

Digital Turbine

OCTOBER 19, 2022

These are just some of the questions we asked for our most recent Mobile App Habit Report. While the third iteration once again focused on overall app habits of mobile gamers – one thing that has become increasingly clear is that “mobile gamers” are quickly becoming all of us. What’s the rest of our methodology?

Finance 59

Finance Food Entertainment Retail 59

Martech

MARCH 8, 2022

That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. Here’s a breakdown by category of how much more often app users visited physical stores. 2: Mobile advertising.

Retail 106

Retail Cookies MarTech Marketing 106