Martech Series

DECEMBER 14, 2022

Ryan Schram, President & Board Director at IZEA talks about the changing scope of influencer marketing: Welcome to this MarTech Series chat, Ryan, tell us more about yourself and your time at IZEA, we’d love to hear about IZEA’s growth story through the years and more about its recent expansion plans as well….

MarTech 87

MarTech SEO Marketing Agency 87

Digiday

NOVEMBER 10, 2022

Today, the video platform launched a 10-day shopping event called “From YouTube to You,” featuring top YouTube creators promoting holiday gifts and merch drops. Though multiple categories are included, the event leans heavily on beauty, with Ulta Beauty, Tula and R.E.M. Beauty influencers including Manny MUA (4.6

Fashion 68

Fashion Retail Media 68

Martech Series

AUGUST 5, 2022

Tyrus’ talent operates as a digital influencer management firm, and is specializing in working with YouTube, TikTok, and Twitch content creators, brand ambassadors and brands across all social media channels. Tyrus’ client roster of over 60 high profile content creators have a combined reach of over 20 million followers.

Entertainment 81

Entertainment MarTech ROI Marketing 81

Martech

JANUARY 24, 2022

The categories with which Zefr measures brand safety and suitability are aligned with those from the Global Alliance of Responsible Media (GARM). That means that insights and campaign analytics from Zefr map back to each of the 11 GARM categories. Read more: Optimizing for TikTok with challenges and influencers.

Machine Learning 117

Machine Learning MarTech Marketing Media 117

Digiday

DECEMBER 1, 2022

Video analytics firm Tubular Labs recently expanded its artificial intelligence and consumer insights tools to analyze video categories and social audience behaviors across some 1 million topics and 11 billion videos across YouTube, Facebook, Twitter, Instagram, Twitch and TikTok. In the past year, influencer content was watched 13.2

Marketing 83

Marketing Food Audience ROI 83

AdvertiseMint

SEPTEMBER 9, 2023

Are you searching for inspiring Amazon influencer storefront examples? In today’s digital landscape, influencers are pivotal in shaping consumer choices. One powerful avenue where this influence shines is through Amazon influencer storefronts. What are Amazon Influencer Storefronts?

Affiliates 52

Affiliates Audience Fashion Media 52

Martech

MARCH 22, 2022

Today, Shopify introduces Linkpop, a link-in-bio tool that allows creators and followers to quickly get to promoted products and buy them. Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. Processing.Please wait.

Marketing 101

Marketing Media MarTech 101

Digiday

OCTOBER 30, 2022

As content marketing demands grow, media and creative agencies are turning to Web3 and content creators as the way forward. Media agencies also grow content marketing by working with content creators and social media influencers. Some stats: The number of creators surged from 50 million in 2020 to 200 million in 2022.

Media 73

Media Agency Marketing Affiliates 73

Martech Series

DECEMBER 12, 2022

Pixlee TurnTo, an Emplifi company, surveyed influencers on a broad range of topics including payment terms, campaign involvement preferences, actual product use, and the importance of shared values. 30% of the influencers surveyed said they share sponsored posts daily and 45% on a weekly basis. Currently, 74.5% Currently, 74.5%

MarTech 68

MarTech Audience Impressions Marketing 68

AdvertiseMint

AUGUST 31, 2023

Do you want to know the top Amazon influencers? Amazon influencers are a powerful force shaping our online shopping decisions. But who exactly are the top Amazon influencers, and how do they impact our purchasing choices? The Amazon storefront is where influencers promote their favorite products and services.

Fashion 52

Fashion Affiliates Media Food 52

Digiday

NOVEMBER 27, 2022

Arm & Hammer is looking to stand out on the platform by creating content in collaboration with actor, cook and dad David Burtka and TikTok influencers Queencitytrends (a travel and lifestyle influencer with 1.5 million followers), Snackbandits (food creators with 1.6

Brand Awareness 68

Brand Awareness Food Entertainment Audience 68

AdvertiseMint

JANUARY 25, 2024

Popular social media platforms like Facebook, Twitter, and LinkedIn fall into this category. This tab allows creators to share updates, polls, and exclusive content with their audience. It creates a space for creators to interact with their community in a way reminiscent of the features seen on popular social media platforms.

Media 52

Media Communications Retargeting Audience 52

AdvertiseMint

SEPTEMBER 17, 2023

Brands and businesses often prefer verified creators because they know they deal with a genuine influencer or public figure. Do you consider yourself a public figure, celebrity, or influential content creator? TikTok normally verifies accounts that fall into one of these categories: Celebrities and public figures.

Pop-Up 52

Pop-Up Media Agency Advertising 52

Digiday

FEBRUARY 22, 2023

The popularity of content creators and social commerce is increasingly driving momentum for livestream shopping — sort of an update on the QVC days of shopping channels. of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. Results of which have not been made public. and the U.K.

Conversion 89

Conversion Agency Fashion Retail 89

Digiday

SEPTEMBER 20, 2022

That is a bit reflective of this RTD [ready to drink] category, which is very much a new space, but it has a lot of lightness infused to it. We see comedy as that perfect space that helps us keep things consistent with the category, but also showcase the realness of the brand. What’s next for marketing strategy? By the Numbers.

Marketing 68

Marketing Agency Audience Education 68

Digiday

MAY 1, 2023

The idea is similar to QVC shopping channels, but across social media platforms and oftentimes are hosted by content creators. I think China has more of where they’ve got people that follow influencers, and they are going to watch their video no matter how long it is,” Lundy said. In 2022, 20% of people in the U.S.

Retail 77

Retail Fashion Entertainment Agency 77

Martech Series

SEPTEMBER 12, 2022

Caerus is a newly launched investment firm that will back and build projects that place creators, talent, IP owners and the highly engaged communities they serve, at the heart of these new enterprises. The creators, talent and franchises with reach and influence spearheaded that growth and will now drive the adoption of blockchain at scale.

Entertainment 77

Entertainment Non-Profit Media Finance 77

Digiday

JANUARY 30, 2023

As influencer marketing matures, marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies. Influencer [agencies] are now being given a seat at the table,” said Danielle Wiley, CEO of influencer marketing shop Sway Group. We’ve seen a steady influx.”

Agency 69

Agency Marketing Media 69

Digiday

NOVEMBER 29, 2022

This week’s Future of TV Briefing looks at the role TikTok’s Branded Missions program plays in keeping creators on the platform as YouTube readies its short-form video revenue-sharing program. The key hits: TikTok’s Branded Mission program has creators produce videos on spec for brands in return for potential payment. Money Toks.

Audience 64

Audience Retail Marketing Agency 64

Digiday

DECEMBER 8, 2022

The partnership won Best Use of Influencer Marketing with a campaign to bridge the pay equity gap for BIPOC creators. Havas Atlanta and Coca-Cola contracted 20 BIPOC creators as part of the #ShareTheMagic TikTok challenge. Best Use of Influencer Marketing. Best Search Campaign. Best Strategy Pivot. Best Use of NFT.

Agency 69

Agency Media Marketing 69

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Influencers find opportunities, set goals and measure performance. How reliable is it?

Affiliates 101

Affiliates Marketing CPA ROI 101

Digiday

AUGUST 29, 2022

That focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it is often cheaper than the more established Instagram influencer marketing landscape. Obviously it depends on the advertiser but we are seeing about 2X the number of creator campaigns.”. Kimeko McCoy.

Marketing 68

Marketing Finance Fashion SEO 68

Basis

JANUARY 31, 2023

Both companies plan to expand the partnership into additional categories, in hopes of tapping into the $142 billion AR and VR technology market. The Creator Economy at CES [:03] Here, eMarketer covers key trends on creator marketing from 2023’s CES event.

Media 76

Media Cookies Impressions Retail 76

Martech Series

OCTOBER 10, 2022

Marketing Technology News: Newegg Launches Influencer Program – Newegg Creator. Recently, the company added a 401(k) match, a Compassionate Leave Policy, and a partnership with Cocoon, an industry-leading leave management platform. “This award is a testament to the value they place on their employees’ well-being.”

MarTech 69

MarTech Marketing 69

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. Influencers share photos and videos about fashion, travel, comedy. Smart brands notice influencers’ power.

Media 52

Media Fashion Audience Food 52

Digiday

NOVEMBER 21, 2022

That’s through product gifting with influencers — or when brands send free products to select influencers in the hope that they will post about them. Sometimes those posts are boosted by paid ads, other times Estée Lauder will broker deals with creators. Not when the beauty category is so fiercely competitive.

Marketing 70

Marketing Brand Awareness Media Audience 70

Digiday

APRIL 23, 2023

Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. The influencer side of life Additionally, AI is continuing to change the influencer marketing business. Dahan said the biggest impact of AI in the creator world is helping to “spot patterns” where humans cannot.

Media 70

Media Agency Entertainment Audience 70

Digiday

DECEMBER 1, 2022

Tiptoeing into the gaming world has really been a success for us,” said HelloFresh head of influencer marketing Lauren McConnell, who declined to share specific conversion numbers for the campaign. HelloFresh’s partnership with StreamElements represents the meal kit company’s first foray into the livestreaming space.

Conversion 69

Conversion Marketing Agency Advertising 69

Martech Series

OCTOBER 10, 2022

Marketing Technology News: Newegg Launches Influencer Program – Newegg Creator. “We designed BigID to be an actionable data intelligence platform built for enterprise scale – all while meeting continuously shifting compliance requirements.”.

GDPR 61

GDPR MarTech Marketing 61

Digiday

SEPTEMBER 22, 2022

On Tuesday, the publishing giant announced a new deal with TikTok that lets people link to books in videos using the popular #BookTok hashtag while also working with various creators to curate content. We want to kind of expand the awareness of the various categories that we publish and the authors that we are publishing every year.”. “We

Impressions 75

Impressions Food Media Conversion 75

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.

Viewability 68

Viewability Healthcare A/B Testing Food 68

Digiday

FEBRUARY 8, 2023

Rather than manually placing products on real-life TV and movie sets, Rembrand uses a process called neural inverse rendering to digitally insert sponsored items into movies, shows and social media content made by millions of influencers across various platforms. And it’s not repeatable for another video.” billion in 2021 to $2.7

Marketing 70

Marketing Data Management Platform Shipping Education 70

Digiday

FEBRUARY 9, 2023

They’d rather not blow a sizable portion of their annual ad budget on the event given the automotive category — and many others for that matter — are still dogged by the economy and supply issues. Some like those from Toyota, BMW and Nissan are sitting it out entirely. There will be those that think otherwise, of course.

Advertising 68

Advertising Brand Awareness Agency Media 68

Digiday

SEPTEMBER 13, 2022

In some of the categories where we had the biggest spend (Google was a given), we just weren’t seeing the traction that we wanted. Advertisers have been increasingly reliant on content creators and influencers to get in front of audiences, especially as shoppers are more advertising adverse. And then of course social media.

Marketing 68

Marketing Advertising Retargeting Fashion 68

Digiday

JUNE 9, 2022

Since then, the company has expanded rapidly, hiring prominent talent such as gaming influencer Jake Lucky to create content — all while (literally) hitting the road on a multi-state promotional bus tour last month. What truly sets it apart from other endemic news operations is its unabashedly influencer-powered strategy.

Media 61

Media Non-Profit Conversion Audience 61

Mediavine

JANUARY 17, 2023

These data points are heavily influenced by seasonal advertising spend — the times of year in which consumer activity fluctuates cyclically, and when companies are more (or less) likely to deploy their fiscally-planned advertising budgets. We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day.

Fill rate 115

Fill rate CPM Advertising Retail 115

AdvertiseMint

JULY 2, 2023

TikTok’s ad library) is a resource for businesses and creators who want to advertise on TikTok. And here’s a search of the ads with the most conversions in the United States in the “Large e-commerce platforms” category, posted in the last seven days. The TikTok Creative Center (a.k.a. Find top products.

Click Through Rate 59

Click Through Rate Audience Brand Awareness Conversion 59