Martech Series

SEPTEMBER 23, 2022

Customer reviews reveal satisfaction in marketing automation, sales analytics, SMS marketing, invoice management, email tracking and more. Keap, the leader in sales and marketing automation software for small businesses, announced it has been recognized in 24 reports across 10 different categories in the G2 fall 2022 reports.

MarTech 93

MarTech Marketing Media 93

Martech Series

FEBRUARY 14, 2023

Insurer ranks industry-leading email security solutions and email solutions based on cyber incident frequencies among businesses Cloud-based email products like Microsoft 365 or Google Workspace offer far greater security compared to on-premises solutions.

MarTech 91

MarTech Marketing 91

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the email authentication requirements for bulk senders?

MarTech 131

MarTech Education Marketing Agency 131

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? Google and Yahoo established new restrictions for bulk email senders effective Feb. We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. Reported spam rates (i.e.,

Marketing 100

Marketing Audience MarTech Retail 100

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing 132

Marketing eCommerce Shipping Conversion 132

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Cookies 135

Cookies Impressions Retail MarTech 135

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Business email address Subscribe Processing.

Marketing 107

Marketing Finance Cookies MarTech 107

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. This shouldn’t deter you from making an impact with thoughtfully designed emails.

eCommerce 112

eCommerce Marketing Shipping Retail 112

Martech Series

FEBRUARY 22, 2023

Recommendations include using AI-based email security solutions that can detect communication patterns and conversational-style anomalies. The vendors listed in the Market Guide do not imply an exhaustive list. The report is intended to provide more understanding of the market and its offerings.

Marketing 82

Marketing Communications Conversion MarTech 82

Martech Series

JANUARY 29, 2023

Affinitiv , the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing, primarily focused on websites.

SEO 92

SEO Retail Communications MarTech 92

Martech Series

SEPTEMBER 29, 2022

IRONSCALES has been named one of the Best-Of Cybersecurity award winners in four categories by Expert Insights for the cloud-based anti-phishing platform. Marketing Technology News: Swedish AdTech company, BrightBid taps into London’s Dynamic Start up Scene to Accelerate Growth.

MarTech 80

MarTech Marketing 80

Martech

SEPTEMBER 12, 2023

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” Use case categories. To help identify potential use cases for your organization, here is a list of six main generative AI categories. GenAI use case categories. Why we care.

MarTech 122

MarTech Media Marketing 122

Martech Series

DECEMBER 22, 2022

Industry Grids Use Customer Satisfaction and Market Presence to Evaluate Software Products. ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, has earned 29 No. Marketing Technology News: ShockWaves.io Has Started The WEB3 Marketing Revolution. ZoomInfo’s products secured No.

Conversion 100

Conversion MarTech Marketing 100

Martech

MARCH 25, 2024

Question-and-answer site Quora finished “in the top 20 performing generative domains in 11 of 15 categories,” according to Authoritas. Business email address Subscribe Processing. On average: 10.75 links appeared in SGE answers. unique domains were featured per answer. of generative URLs directly matched a page 1 organic URL and 17.9%

Cookies 80

Cookies MarTech Marketing 80

Martech Series

FEBRUARY 9, 2023

These findings are part of Omnisend’s Email, SMS, and push marketing statistics for ecommerce in 2023 report. The yearly research reveals how consumers engaged with campaign and automated emails, SMS, and web push messages in 2022, and the common theme of emails that generated the highest consumer engagement.

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Ad Rants

MARCH 25, 2024

Targeted Design and Content The content and design of these pages are matched to the needs and preferences of the target audience, enabling small and medium-sized businesses (SMBs) to develop focused marketing campaigns aimed at particular client segments. delivering personalized emails.

Conversion 130

Conversion A/B Testing Conversion Rate Impressions 130

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Since April, MarTechBot has engaged in over 600 conversations with marketers. Devise an Account Based Marketing (ABM) plan. Was MarTechBot innovation?

Conversion 98

Conversion MarTech SEO Marketing 98

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. respectively.

Conversion Rate 97

Conversion Rate Conversion Retail MarTech 97

Martech Series

DECEMBER 21, 2022

Vade named #1 in the G2 Grid Report for multiple categories, including Easiest to Use and Best Support. billion protected mailboxes worldwide, announced it has been named a Leader in the G2 Grid Report, Winter 2023, for Email Security, Cloud Email Security, and Anti-Spam.

ROI 81

ROI Cookies MarTech Marketing 81

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Must-have email automations in focus 1. Metrics affected include: Time to purchase.

Marketing 114

Marketing eCommerce Communications Brand Awareness 114

Martech

MARCH 25, 2024

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Gmail started sorting inbound emails into five tabs: Primary, Social, Promotion, Updates and Forums.

ROI 75

ROI Conversion Marketing MarTech 75

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability.

eCommerce 116

eCommerce Shipping Audience Education 116

Martech

OCTOBER 31, 2023

The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Does your marketing plan include post-holiday sales? Categories. When TikTok users are shopping post-holidays, here are the top categories they’re interested in. Business email address Subscribe Processing.

Food 111

Food MarTech Audience Marketing 111

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. Why we care.

MarTech 114

MarTech Marketing eCommerce 114

Martech

AUGUST 17, 2023

Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. Construction and Industrial is the top category, followed by Technology and Business Services, to round out the top three. There is a distinct B2B flavor for the top sponsorship categories. marketers take note.

Healthcare 94

Healthcare Food Audience MarTech 94

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Shipping 124

Shipping Marketing MarTech Audience 124

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 108

Marketing Conversion Rate Audience MarTech 108

Martech Series

FEBRUARY 28, 2023

Vendors are selected based on criteria including email security capabilities that are innovative and/or demonstrative of forward-looking product strategies, client inquiries about that vendor for email security, and the interest of Gartner clients via searches on Gartner.com.

Marketing 96

Marketing Communications Banner Education 96

Martech Series

JANUARY 4, 2023

6sense Revenue AI received 65 Leader badges and was named a Leader across 11 categories for the fifth consecutive reporting period. This announcement follows closely on the heels of 6sense being recognized as a Leader in the Gartner Magic Quadrant for Account-Based Marketing Platforms for 2022 for the second consecutive time.

Account-Based Advertising 77

Account-Based Advertising Conversion Rate Conversion MarTech 77

Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Marketing 145

Marketing MarTech 145

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. Sales intelligence as a category. Automated contact tracking turned out to be the answer.

ROI 106

ROI Conversion Rate SEO Marketing 106

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Too often, marketing campaigns aimed at older demographics rely on clichés and outdated portrayals, alienating potential consumers. Outspend on Temu.

Marketing 92

Marketing Machine Learning Audience Communications 92

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Marketing 109

Marketing Education Electronics Healthcare 109

Martech

AUGUST 3, 2023

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Affiliate sales.

Click Through Rate 94

Click Through Rate Affiliates MarTech Marketing 94

Martech

AUGUST 2, 2022

This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. Read next: 5 steps to martech stack success.

MarTech 115

MarTech Conversion Marketing Audience 115

Martech

MARCH 1, 2024

Category landing pages and product recommendations The new tool let the team expand to category landing pages and product recommendations — both ongoing projects. “We Evolving roles for marketers The AI tool generates a high volume of data, allowing it to find many more actions that can improve customer experience. Get MarTech!

eCommerce 97

eCommerce MarTech Retail Marketing 97

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Marketing 110

Marketing Audience MarTech Communications 110