Martech

MARCH 14, 2024

A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you.

MarTech 106

MarTech eCommerce Retail Marketing 106

Exchange Wire

DECEMBER 14, 2023

A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [.] In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. The post Predictions 2024: Innovation appeared first on ExchangeWire.com.

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Martech

MARCH 25, 2024

Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. of keywords in this analysis did not have an AI-generated response. Why we care. On average: 10.75

Cookies 79

Cookies MarTech Marketing 79

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. Predictive AI. AI moved the needle on sales with product recommendations, the Salesforce numbers showed. categories.

Retail 108

Retail eCommerce Manufacturing MarTech 108

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Individually, they bring deep knowledge of key martech categories, excel at identifying key trends, and do a great job of making sense of complex issues.

MarTech 101

MarTech Marketing Agency 101

Brid.tv

APRIL 25, 2024

In our previous release, we introduced an upgraded analytics dashboard, beta testing for our most recent AI tool, and some additional novelties, all in a neatly rebranded CMS. This time around, with Platform Update 6.9.0. , we are deprecating the shared library feature and adding some overall improvements to the platform.

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Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

eCommerce 95

eCommerce MarTech Retail Marketing 95

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

MarTech 101

MarTech Affiliates Retail Brand Awareness 101

Martech

JANUARY 31, 2024

Emerging AI tools. Over the past four quarters, CabinetM has tracked and cataloged generative AI products and other categories that leverage AI. In Q4, four new AI tools were announced, significantly different from the 13 in Q1, 34 in Q2 and 15 in Q3. M&A activity.

MarTech 97

MarTech Marketing 97

Digiday

DECEMBER 7, 2023

Naming new companies and new products in new categories is something Lexicon CEO and Founder David Placek has done for decades. As the world grows its own AI lexicon, Digiday spoke with Placek to talk about the the emerging category, what makes a good name and current trends in AI names. (He

Agency 81

Agency Media Marketing 81

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Machine Learning 135

Machine Learning Communications MarTech Audience 135

Basis

MARCH 25, 2024

Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. And a recent study found that only 38% of consumers have a positive view of AI, calling into question how AI-generated ads will be received.

Media 77

Media Advertising Social Advertising Non-Profit 77

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Users can easily browse and purchase products within these categories. Dig deeper: Here’s what Google’s new AI Search Generative Experience will look like AI-generated images for shopping.

Advertising 115

Advertising MarTech eCommerce 115

VideoWeek

APRIL 10, 2024

If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories. Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

Ad Server 52

Ad Server Ad Tech Video Ads Media 52

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

MarTech 91

MarTech Conversion Communications Media 91

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. It all starts with leveraging what humans still deliver better than AI: original ideas. Why it matters : AI chatbots are increasingly sourcing information from recognized experts.

SEO 126

SEO Brand Awareness MarTech Conversion 126

Digiday

APRIL 16, 2024

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. PepsiCo beverage brands Starry and bubly worked with AI tech company Rembrand to appear in creator videos in a programmatic and non-interruptive way. Innovid serves over 1.2

Retargeting 72

Retargeting Ad Tech Audience Advertising 72

Marketing Dive

APRIL 26, 2023

Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up.

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Martech

JUNE 14, 2023

When it comes to AI, change comes fast. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. believe AI can outperform humans at their jobs.

Marketing 135

Marketing Machine Learning Finance MarTech 135

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. 1 barrier to the adoption of AI for marketing.

Marketing 100

Marketing Education Machine Learning Entertainment 100

Martech

MAY 2, 2023

It reveals the most searched-for capabilities, with personalization at number one, and identifies the categories that offer them. Composability emerging in a number of categories including DXPs, commerce and CDPs. Generative AI will extend the no-code revolution beyond marketing ops and power users to any marketing or business user.

MarTech 112

MarTech Marketing eCommerce 112

Martech

JANUARY 11, 2024

The Consumer Electronics Show is on in Las Vegas and this year the magic buzzword is AI. SK Group’s AI Fortune Teller is proof that conmen’s jobs are now at risk: It “reads” fortunes by taking a picture of you and having you pick a card from an on-screen deck. So clearly it needs a $4,800 pair of AI-powered binoculars, right?

MarTech 87

MarTech Food Electronics Media 87

Martech

JUNE 21, 2023

Also, the lines between tech and content are becoming very blurred with generative AI. But now we’re in this crazy period of innovation with AI and it is not a given that those are going to be the leaders of tomorrow. Q: So many marketing tech solutions have some kind of AI baked in. Those form the core of your stack.

MarTech 96

MarTech Marketing Communications 96

Digiday

APRIL 2, 2024

In the new Best Use of AI category, home security leader Ring used AI to enhance its marketing strategy, particularly in search, amid growing competition. Facing resource restraints, the brand leveraged ChatGPT early, refining its capabilities well before the AI marketing trend gained steam.

Click Through Rate 52

Click Through Rate Media Retail Impressions 52

Martech Series

JANUARY 11, 2023

Verse, the leading AI-powered customer engagement platform, has been awarded 7 badges by G2 Crowd for performance, ease of use, and best-in-class support. These badges recognize Verse for its exceptional performance, ease of use, and best-in-class support in both the Small Business category and and overall.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Martech

APRIL 23, 2024

This model puts data into categories determined by the user’s criteria. Clustering assigns data to categories based on data characteristics. Part of Adobe Experience Cloud, this solution uses Adobe’s Sensei AI capabilities to deliver predictive insights across data in the various cloud applications.

Machine Learning 96

Machine Learning Conversion Rate Audience Conversion 96

Ad Ops Hero

OCTOBER 22, 2023

In the ever-evolving world of Artificial Intelligence (AI), there are two primary categories that stand out: Weak AI and Strong AI. Each serves a unique purpose, and understanding the difference is essential in grasping the potential and limitations of AI. Instead, it operates within a predefined set of parameters.

Healthcare 94

Healthcare 94

Martech

FEBRUARY 7, 2024

It seems like AI is causing that next paradigm shift. This year, it will be important to broaden people’s job skills so that they can work with AI — not be replaced by it. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries.

Marketing 109

Marketing Machine Learning Food MarTech 109

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Lamkin sees this as the next logical step in how Microsoft provides customers with AI. “A

MarTech 97

MarTech Marketing Audience 97

Martech Series

SEPTEMBER 15, 2022

Beroe, a global SaaS-based procurement intelligence, and analytics provider, and Cirtuo, the pioneer of digital category management, announced their strategic partnership enabling companies to further enhance the creation and continuous improvement of robust category strategies. Chief Executive Vel Dhinagaravel.

MarTech 88

MarTech Marketing 88

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing 118

Marketing Conversion MarTech Retail 118

Martech Series

JANUARY 4, 2023

6sense Revenue AI platform receives 65 Leader badges including a top-10 ranking for Enterprise Sales Intelligence. 6sense Revenue AI received 65 Leader badges and was named a Leader across 11 categories for the fifth consecutive reporting period. AI Sales Assistant. Account-Based Analytics Software. Lead Scoring Software.

Account-Based Advertising 77

Account-Based Advertising Conversion Rate Conversion MarTech 77

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

SEO 108

SEO Machine Learning Manufacturing MarTech 108

Martech Series

JANUARY 12, 2023

First-of-its-Kind AI Platform Honored as a Tech Stack Award Winner in the PR Software and Services Category. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession.

Public Relations 82

Public Relations Marketing Communications Impressions 82

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Marketing 111

Marketing MarTech 111

Martech Series

FEBRUARY 13, 2023

Wondershare is proud to announce that its flagship product, Filmora, has once again been recognized as a Category Leader by GetAPP, the world’s #1 business software discovery and selection platform. It features a smoother performance, a new and more intuitive UX and UI design, and advanced AI functions to empower your creative vision.

MarTech 82

MarTech Marketing Media 82

Martech Series

DECEMBER 21, 2022

Vade named #1 in the G2 Grid Report for multiple categories, including Easiest to Use and Best Support. Vade, a global leader in AI-based threat detection and response with 1.4 Vade for M365 is an AI-based threat detection and response solution that blocks sophisticated ransomware, phishing, and spear phishing attacks.

ROI 81

ROI Cookies MarTech Marketing 81