Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. Identify weak spots.

Healthcare 98

Healthcare ROI Brand Awareness Marketing 98

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Basis

JUNE 16, 2025

And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance. It’s understandable for brands to focus more on performance when consumers pull back on spending for extended periods of time. “If

Brand Awareness 67

Brand Awareness ROI Marketing Media 67

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect?

Conversion 112

Conversion ROI Brand Awareness Click Through Rate 112

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. Maximizing return on investment (ROI) from programmatic ad spend is one such example. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023.

ROI 98

ROI Advertising Brand Awareness Cookies 98

Martech

JUNE 20, 2025

Dig deeper: The real reason marketing measurement keeps failing Approaches to capturing brand’s commercial value Brand’s commercial value can be measured in several ways, each offering a unique perspective on how investments translate into business outcomes. Brand awareness, trial and usage surveys.

Brand Awareness 82

Brand Awareness Finance Marketing ROI 82

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.” Dig deeper: What do C-level execs think of their GTM strategies? .”

Machine Learning 89

Machine Learning Marketing Brand Lift Click Through Rate 89

Ad Rants

FEBRUARY 6, 2024

Social Media Marketing: Identify the important social media platforms where your target audience is active and engaged. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. It’s about building trust, brand awareness, and thinking outside the box.

Cookies 130

Cookies Non-Profit Audience GDPR 130

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Fuel Lines

APRIL 30, 2019

First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment. Digital, media and creative opps may be available as well. Under new leadership, media spend is expected to rise as well.

Agency 196

Agency Brand Awareness MarTech Media 196

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 97

Advertising Retail Pop-Up Media 97

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 112

Brand Awareness ROI Click Through Rate Conversion 112

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Meta saw 16.6%

Media 128

Media Marketing Machine Learning MarTech 128

Martech

DECEMBER 6, 2024

Developing effective social media content. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. Social media content. Brand guidelines. Here are some examples of the kind of social media posts I like. Creating engaging imagery.

SEO 130

SEO Education Audience Machine Learning 130

Single Grain

APRIL 29, 2025

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential.

Media 52

Media ROI CPC CPA 52

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. In that vein, expect ROI to become a bigger focus. A new media AOR appointment can be followed by a creative hire, a PR hire, digital appointment and more.

Agency 203

Agency Brand Awareness ROI Media 203

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Single Grain

JUNE 13, 2025

Omnichannel capabilities: Today’s customers interact with brands across 6-8 touchpoints before making a purchase. Traditional last-click attribution significantly underestimates the value of upper-funnel activities, including content marketing, social media, and brand awareness campaigns.

Marketing 52

Marketing ROI Cookies GDPR 52

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. But you’d be wrong.

Brand Lift 110

Brand Lift Brand Awareness Food Media 110

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement.

ROI 52

ROI Agency Brand Awareness SEO 52

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Metaverse goals.

Marketing 119

Marketing Brand Awareness eCommerce ROI 119

Single Grain

MAY 12, 2025

What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digital Remedy

APRIL 10, 2025

In todays fragmented media landscape, success requires expertise, data-driven decision-making, and a strategic approach to ensure that brands connect with the right audiences at the right time. Custom measurement tools track brand awareness, conversions, and engagement for data-backed decision-making.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 98

Retail Media Conversion Rate Communications 98

Single Grain

JUNE 16, 2023

You can use this data to plug into different advertising platforms and social media. Dive Deeper: 8 Benefits of Video Ads: Why You Need Them in Your Advertising Strategy Social Media Ads Social media platforms are one of the best places for internet advertising: 60% of the world’s population is on social media.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. Exactly half of B2B marketers said social media was the top revenue driver. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No.

Marketing 125

Marketing Conversion Rate Display Advertising Brand Awareness 125

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content.

Brand Awareness 127

Brand Awareness Entertainment ROI Ad Tech 127

Single Grain

APRIL 24, 2025

Key Takeaways Immersive marketing experiences deliver a proven ROI, with 71% of brands reporting positive returns and 38% seeing an ROI increaseof over 20% compared to traditional campaigns. Perhaps even more convincing is the financial picture. Education: Use immersion to simplify complex product features or benefits.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Martech

JUNE 4, 2025

If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report. That directly influences how you read attribution and ROI reports, how your campaigns and activities perform (on paper) and where you spend your budgets.

Conversion 60

Conversion Machine Learning ROI Brand Awareness 60