AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. What is the definition of an impression in the context of digital marketing? ” 1.

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Ad Monsters

NOVEMBER 28, 2023

Digital media professionals understand that time and attention form some of the most valuable currency consumers can offer to a brand. Yet, amidst this awareness, numerous U.S. brand marketers overlook a realm abundant with attention: mobile gaming. brand marketers catching up in 2024. First, I see U.S.

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InMobi

NOVEMBER 7, 2022

billion mobile games were downloaded in India, making it the world’s second-largest market for mobile gaming. Sure, but why should brands play? While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? In 2021 alone, over 9.33

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Martech Series

OCTOBER 6, 2022

This means that we can speak with some confidence whenwe say that Anzu’s inventory delivers high attention, high recall and significant shifts in brand perception and purchase intent for advertisers.” ” Marketing Technology News: UK Startup Hadean Raises a $30M Series A to Power The Metaverse.

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Viewability Audience Entertainment GDPR 87

PubMatic

OCTOBER 13, 2022

Advertisers around the world are familiar with the AIDA framework or the marketing funnel – the four stages a consumer goes through before making a purchase; attention/awareness, interest, desire, action. In simple terms the funnel looks a bit like this: Awareness/attention: I’ve heard of it. Interest: I like it.

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MNTN

FEBRUARY 6, 2024

Well, in marketing, it’s most certainly not! As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources.

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Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

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Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Viewability Tracking.

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Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

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Basis

AUGUST 30, 2022

And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced. Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. CTV ads are high-quality, non-skippable, and 100% viewable. Why the explosion?

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Digiday

DECEMBER 7, 2022

Full-funnel marketing is how brands capture existing demand and create new demand. According to McKinsey , campaigns that combine brand and performance elements deliver a higher return than those targeting performance channels alone. Because marketing today is omnichannel, measurement must also be omnichannel.

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SODP

JUNE 8, 2023

The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions. What Is CPM?

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InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. The OM SDK is an industry-wide standard that offers a common code for facilitating third-party in-app viewability measurement with one SDK.

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Advertising Viewability Cookies Click Through Rate 52

Martech

NOVEMBER 7, 2023

What does this have to do with digital marketing? Crimtan, based in London, is a programmatic display lifecycle marketing agency. As its CTO, Staraselski sees all the different parts of the digital marketing world. Understandably, he’s been thinking about how digital marketing can lessen its carbon footprint. Quite a bit.

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Banner Video Ads Viewability Brand Awareness 106

Digiday

APRIL 6, 2023

Since sports fans are an unrivaled top-of-the-funnel audience in terms of scale and the emotion the live game evokes gives brands an unmatched way to connect, the question becomes: how can marketing teams get all the same benefits of traditional TV advertising, without breaking the bank, in a world without third-party cookie targeting?

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Advertising Cookies Viewability Audience 60

Automatad Inc.

FEBRUARY 9, 2023

market alone, banner ad spending is expected to reach 81.3 For advertisers, banner ads are the most cost-efficient tool for increasing brand awareness, driving conversions and retargeting potential customers. It also offers higher viewability, and because of all this, you can sell them at their maximum value. For the U.S.

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VideoWeek

DECEMBER 18, 2023

Andrew Casale, President and CEO, Index Exchange 2024 will see very different trends depending on the market. I expect to see continued streaming adoption across Europe, as the plethora of AVOD services helps accelerate the shift to streaming that currently lags behind the US market. And, most crucially, how they can be optimised.

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Digiday

OCTOBER 11, 2022

A last-minute marketing message can be the difference between one brand’s product being added to the shopping cart or not. With place-based DOOH media, marketers get significant bang for their buck. Unpacking the value of place-based advertisements.

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InMobi

JANUARY 25, 2022

Even though Android users are a highly valuable audience in their own right, many mobile marketers have historically seen a higher return on their investment when targeting iOS users. And in markets like the U.S., For many brands, mobile advertising in this environment can more or less continue as normal.

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Advertising Demand Side Platform Mobile Ads Brand Awareness 52

SpotX

MAY 24, 2021

Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. 4: OTT only works for top-of-funnel branding. Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world.

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InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness.

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Advertising Video Ads Viewability Click Through Rate 52

Basis

MARCH 14, 2023

but it’s doubly so for marketers. Add in the fact that it’s tough to know who precisely is in front of a TV set at a given moment, and it’s clear that, much like the broader marketing landscape , CTV is complex. Marketers can plan to use frequency capping to mitigate this. Yes, please!) Use this to your advantage!

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Advertising A/B Testing Audience Viewability 78

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Pros: More attention, brand awareness and engagement. Decent viewability.

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Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. Hence, it became vital for publishers and advertisers to learn about it.

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Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers.

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Advertising Audience A/B Testing Brand Lift 65

Clearcode

MARCH 17, 2023

The global gaming market is predicted to reach US$286.8 Key Points The global gaming market is predicted to reach US$286.8 According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. billion annually in 2025.

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AdvertiseMint

OCTOBER 22, 2023

In straightforward terms, if you’re curious about the reach and effectiveness of an advertising campaign as a marketer, GRP offers an insightful answer. The reach signifies the proportion of the target market exposed to the ad, while frequency marks the average times this group sees the ad. Enter the digital age.

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Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Any brand can develop its programming system in parallel with the development and expansion of its business.

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InMobi

FEBRUARY 18, 2016

The Mobile Web vs Mobile App dilemma is perhaps one of the most common battles fought within the silent recesses of the mobile marketer’s mind. For marketers investing in mobile advertising, the decision between mobile web and mobile app is not just one of inventory but truly a choice between reach and engagement.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

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Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

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Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

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Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. This action could be to make a purchase, build brand awareness, promote an event, etc. What is inventory in programmatic?

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Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Interested in learning more about how programmatic audio or podcast advertising can help grow your brand?

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VideoWeek

OCTOBER 20, 2023

“There has been an unprecedented decline in the TV advertising market,” Habets told a press conference at MIPCOM. Digital revenues are growing at double digit growth despite the decline in the TV market.” The UK broadcaster’s latest push follows Channel 4 ’s entry into the FAST market in the US.

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