Brand Awareness Marketing Rich Media Viewability 
Monetize More
NOVEMBER 24, 2022
These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.
MobileAds
JANUARY 25, 2021
But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.
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InMobi
FEBRUARY 18, 2016
The Mobile Web vs Mobile App dilemma is perhaps one of the most common battles fought within the silent recesses of the mobile marketer’s mind. For marketers investing in mobile advertising, the decision between mobile web and mobile app is not just one of inventory but truly a choice between reach and engagement.
Clearcode
AUGUST 13, 2023
Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Fast forward to 2023, when 1.96 billion in app stores.
Single Grain
AUGUST 10, 2023
Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. The algorithm will adjust bids to achieve the desired ad impression share, increasing visibility and market reach.
InMobi
JULY 20, 2020
Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. The OM SDK is an industry-wide standard that offers a common code for facilitating third-party in-app viewability measurement with one SDK.
Smart-Hub
MARCH 19, 2024
This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.
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