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ResponsiveAds Puts Responsive Display Ads on Steroids

Martech Series

The announcement offers brands, agencies, and publishers a place to source the most innovative, rich-media, off-the-shelf templates to create responsive display ads that perform greater than 10x industry standard engagement rates. ResponsiveAds and Arlene developed solutions like “try-n-buy”.

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InMobi Wins Gold, Silver, Bronze at MMA SMARTIES MENA Awards

InMobi

MENA Smarties honors the most effective modern marketing across MENA as part of the Mobile Marketing Association (MMA) Smarties, an esteemed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impacts.

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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

The end result is a fun experience for the brand’s audience to engage with advertising campaigns, without disrupting the gaming journey. Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. Helping brands navigate the complex gaming environment.

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A quick, handy guide to mobile advertising

illumin

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

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Mastering Mobile Creative: Unraveling the secret behind award winning campaigns - Technology

InMobi

As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. In this 3 part blog series, we discuss how marketers can make the most of this pervasive medium in the new year. Coke Break APAC Smarties: Bronze, Native.

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Digital Advertising Guide

Adtelligent

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Importance. Mobile search advertising is on the rise.