Ad Monsters

NOVEMBER 28, 2023

Josh Qualy: Attention matters because, simply put, viewability doesn’t mean viewed. Attention has proven to be 6x better than viewability in predicting brand recall. Advertisers must measure attention over viewability to get a better indication of campaign success. brand marketers catching up in 2024.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

Martech Series

OCTOBER 6, 2022

Regarding purchase intent, 61% said they would definitely or probably buy the brand in the future representing a significant uplift of 9%. Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand.

Viewability 87

Viewability Audience Entertainment GDPR 87

InMobi

MAY 11, 2021

Viewability is a big one, to make sure that people verifiably saw the ad. For example, let’s say an advertiser wanted to run a brand awareness campaign in app using a variety of formats, including display ads and native ads. What kinds of KPIs do mobile advertisers prioritize?

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Digiday

DECEMBER 7, 2022

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

Brand Lift 68

Brand Lift Brand Awareness Viewability Audience 68

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives.

Advertising 105

Advertising Video Ads CPM Viewability 105

Martech Series

NOVEMBER 20, 2022

Viewability Tracking. If the aim is to reach out to a new audience, learn their behavior, and open new opportunities to push brand awareness – an open auction would be a suitable option. This allows efficient campaign optimization based on near real-time data feedback.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Automatad Inc.

FEBRUARY 9, 2023

For advertisers, banner ads are the most cost-efficient tool for increasing brand awareness, driving conversions and retargeting potential customers. Advertisers prefer it as it offers a larger space to display their message and can be a highly effective format for promoting brand awareness. How to Implement Banner Ads?

Banner 52

Banner Viewability Ad Space Real Estate 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Pros: More attention, brand awareness and engagement. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

OCTOBER 11, 2022

A last-minute marketing message can be the difference between one brand’s product being added to the shopping cart or not. These DOOH advertisements offer viewability, contextual relevance, brand safety and close proximity to the point of purchase — all while being privacy-friendly.

Retail 69

Retail Media Viewability Brand Awareness 69

InMobi

NOVEMBER 7, 2022

Some great metrics to capture while advertising on mobile games are brand awareness, completion rates, attention time, viewability, and reach and frequency. Catch the right metric: Craft your experience based on what you want to measure.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

SpotX

MAY 24, 2021

4: OTT only works for top-of-funnel branding. While OTT’s strength is often seen as driving brand awareness at a level rivaling that of TV, research proves that OTT is also effective at activating sales. 5: Consistent, quality OTT measurement is impossible. Yet, comprehensive cross-screen measurement is possible.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

JANUARY 25, 2022

For many brands, mobile advertising in this environment can more or less continue as normal. Advertisers looking to boost brand awareness or otherwise running top-of-the-funnel campaigns can use the same metrics as before. These kinds of metrics are largely unimpacted by ATT.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Martech

NOVEMBER 7, 2023

Dig deeper: “Bad” digital ad spending can harm the environment If we start thinking about optimizing towards metrics like attention time and viewability this means that there is a lot less wastage. There has been research showing we can reduce the quality of the video without impacting brand awareness.

Banner 107

Banner Video Ads Viewability Brand Awareness 107

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

VideoWeek

DECEMBER 18, 2023

Karen Nelson-Field, Founder and CEO, Amplified Intelligence Due to the stream of economic curveballs in 2023, advertisers were quick to embrace attention-based measurement that goes beyond tracking basic viewable delivery to assess the real impact digital video campaigns make. And, most crucially, how they can be optimised.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Brid.tv

MARCH 21, 2023

Display advertising is a form of online advertising that uses text-based or visual ads that usually include a CTA (in some form) to prompt a specific action or increase brand awareness. Monetize with outstream ad units for maximum ad viewability.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. S2S bidding can be used for demand partners with broader advertising goals, such as brand awareness. The winning bid is the highest bid and the ad associated with that bid is served.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Automatad Inc.

JANUARY 23, 2024

PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. It is designed to group some high-level information about the interests and is ideal only for upper-level funnel campaigns (brand awareness, interest, and desire).

Audience 52

Audience Cookies Ad Server Viewability 52

Clearcode

MARCH 17, 2023

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

AdvertiseMint

OCTOBER 22, 2023

Facts about GRP Campaigns with a GRP of 100 or higher were more effective at increasing brand awareness and recall than campaigns with a lower GRP.(Nielsen) Digital advertising presented new challenges, from ad blockers to viewability concerns. Enter the digital age.

Viewability 40

Viewability Audience Impressions Media 40

InMobi

FEBRUARY 18, 2016

This allows marketers to track the effectiveness of their campaigns in terms of direct response as well as down the funnel metrics such as brand awareness, recall and in-store footfalls. The threat of ad blocking has also given rise to the question of viewability to ensure advertisers pay only for viewable impressions.

Viewability 52

Viewability Cookies Rich Media Impressions 52

Digiday

SEPTEMBER 15, 2022

It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. “Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”.

Media 66

Media Advertising Cookies Impressions 66

Clearcode

AUGUST 13, 2023

Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising. What’s also important to mention is viewability.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Smart-Hub

APRIL 29, 2024

Early adopters can establish a strong foothold in this space, driving brand awareness and building meaningful connections with their target audience. As technology continues to evolve, so will the effectiveness and popularity of voice-based advertising. If you aren’t among them yet, consider reviewing your strategy.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Case in point: 98% of consumers have visited a DOOH venue in the last 30 days.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. Intentionally misrepresented ads.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Monetize More

AUGUST 18, 2022

We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability. Leveraging sticky ads is one way to optimize for viewability without spoiling the user experience. Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Single Grain

AUGUST 10, 2023

When to Use It: It is well-suited for brand awareness campaigns where the primary goal is to increase ad visibility and reach. It allows advertisers to maximize impressions and generate widespread awareness among the target audience. Pros: It enhances the effectiveness of ad campaigns by prioritizing viewable impressions.

CPC 52

CPC CPM Viewability Impressions 52

AdvertiseMint

OCTOBER 19, 2023

Impressions act as a foundational metric in the advertising and marketing niche, offering businesses a starting point to measure brand awareness and campaign performance. Brand Awareness: Impressions serve as an initial touchpoint for measuring brand awareness.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

SODP

JUNE 8, 2023

This is why the CPM pricing method suits companies looking to create brand awareness or increase brand recognition. The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad.

CPM 52

CPM CPA CPC Real Estate 52

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. CTV ads are high-quality, non-skippable, and 100% viewable. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Smart-Hub

MARCH 19, 2024

For the same reason, native ads help marketers drive brand awareness. In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market). Viewability refers to the impressions delivered successfully (a user saw an ad).

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. Ad optimization techniques to help reduce unfilled impressions Find advertisers that only focus on brand awareness campaigns. Brand awareness campaigns do not entirely require unique users.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Digiday

APRIL 6, 2023

An added benefit of CTV is that with non-skippable ads and 100% viewable units, advertisers can increase their video completion rates and stay top-of-mind for sports fans for longer. Cost-effective, hyper-relevant and not reliant on cookies, it’s an invaluable way to connect with fans and drive brand awareness and conversions.

Advertising 67

Advertising Cookies Viewability Audience 67

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. It is important to note that CPM only accounts for viewability.

CPM 52

CPM Ad Inventory Impressions CPL 52

Basis

MARCH 14, 2023

Once you’ve identified your KPIs and planned for optimizations, consider the following when planning an effective CTV campaign: All eyes are on you : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate your audience and elevate your unique brand voice.

Advertising 77

Advertising A/B Testing Audience Viewability 77