Looking to Smash Campaign KPIs? There’s an Auction Package for That
PubMatic
OCTOBER 13, 2022
In simple terms the funnel looks a bit like this: Awareness/attention: I’ve heard of it. Advertising campaigns are planned around these KPIs – with ads designed to drive brand awareness and affinity at the top of the funnel and ads designed to drive a consumer response at the bottom of the funnel. Interest: I like it.
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