Digiday

DECEMBER 7, 2022

Full-funnel marketing is how brands capture existing demand and create new demand. According to McKinsey , campaigns that combine brand and performance elements deliver a higher return than those targeting performance channels alone. Because marketing today is omnichannel, measurement must also be omnichannel.

Brand Lift 68

Brand Lift Brand Awareness Viewability Audience 68

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Advertising 94

Advertising Video Ads CPM Viewability 94

Martech

NOVEMBER 7, 2023

What does this have to do with digital marketing? It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. Quite a bit. What changed?

Banner 97

Banner Video Ads Viewability Brand Awareness 97

SpotX

MAY 24, 2021

Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. 4: OTT only works for top-of-funnel branding. Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

OCTOBER 11, 2022

This type of inventory is known as “on-platform” and is what most people associate with retail media because it represents the majority of impressions and spending within this ecosystem today. A last-minute marketing message can be the difference between one brand’s product being added to the shopping cart or not.

Retail 68

Retail Media Viewability Brand Awareness 68

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

AdvertiseMint

OCTOBER 22, 2023

At its essence, the GRP measures the total advertising impressions an ad campaign achieves relative to the target audience. In straightforward terms, if you’re curious about the reach and effectiveness of an advertising campaign as a marketer, GRP offers an insightful answer. Enter the digital age.

Viewability 40

Viewability Audience Impressions Media 40

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 83

Advertising Pop-Up Impressions Demand Side Platform 83

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

FEBRUARY 18, 2016

The Mobile Web vs Mobile App dilemma is perhaps one of the most common battles fought within the silent recesses of the mobile marketer’s mind. For marketers investing in mobile advertising, the decision between mobile web and mobile app is not just one of inventory but truly a choice between reach and engagement.

Viewability 52

Viewability Cookies Rich Media Impressions 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Time crunch.

Media 66

Media Advertising Cookies Impressions 66

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Any brand can develop its programming system in parallel with the development and expansion of its business.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. One such term that often captures the attention of those in the industry is “impression.” ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. Using this bidding strategy, they can set a target impression share , such as 80%.

CPC 52

CPC CPM Viewability Impressions 52

SODP

JUNE 8, 2023

The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions. What Is CPM?

CPM 52

CPM CPA CPC Real Estate 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Basis

AUGUST 30, 2022

And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced. Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. CTV ads are high-quality, non-skippable, and 100% viewable. Why the explosion?

Advertising 81

Advertising Viewability Brand Awareness A/B Testing 81

Basis

MARCH 14, 2023

but it’s doubly so for marketers. Add in the fact that it’s tough to know who precisely is in front of a TV set at a given moment, and it’s clear that, much like the broader marketing landscape , CTV is complex. Marketers can plan to use frequency capping to mitigate this. Yes, please!) Use this to your advantage!

Advertising 82

Advertising A/B Testing Audience Viewability 82

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. This action could be to make a purchase, build brand awareness, promote an event, etc.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MobileAds

JANUARY 25, 2021

Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. So you’d probably need to ensure that the third-party vendor you work with has done the necessary groundwork, such as ad impression disparity checks and ad tags testing, on the platforms you wish to run your ads. This facilitates.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Basic digital audio ad metrics include: • Impressions – Total number of ads served. The Rise of Digital Audio.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

VideoWeek

OCTOBER 20, 2023

“There has been an unprecedented decline in the TV advertising market,” Habets told a press conference at MIPCOM. Digital revenues are growing at double digit growth despite the decline in the TV market.” The UK broadcaster’s latest push follows Channel 4 ’s entry into the FAST market in the US.

Ad Tech 52

Ad Tech Media Agency Retail 52

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM Definition.

Viewability 52

Viewability CPM Impressions Header Bidding 52