Ad Space Brand Awareness Marketing Viewability 
Automatad Inc.
FEBRUARY 9, 2023
Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. market alone, banner ad spending is expected to reach 81.3 These ad spaces can be bought and sold through ad networks or direct negotiations between advertisers and publishers.
Automatad Inc.
JANUARY 23, 2024
Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. Hence, it became vital for publishers and advertisers to learn about it.
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Clearcode
AUGUST 13, 2023
Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.
Clearcode
MARCH 17, 2023
The global gaming market is predicted to reach US$286.8 Key Points The global gaming market is predicted to reach US$286.8 Companies plan on increasing their ad spend on in-game advertising. If the game space is cluttered with ads that spoil the gaming experience, then gaming companies may see a backlash from their users.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?
SODP
JUNE 8, 2023
The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions. What Is CPM?
Monetize More
JANUARY 18, 2023
Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.
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