Smart-Hub

AUGUST 23, 2023

Results The results of The Economist’s programmatic advertising campaign were impressive. Results The results of O2’s programmatic advertising campaign were impressive. McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Single Grain

APRIL 24, 2023

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change? Increased Google Search conversion volume by 2.5x

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

MAY 1, 2023

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. The spend-to-sales ratio was 1/14 and their ACoS was 7.14%.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

JULY 17, 2019

1) Your Existing Branding Isn’t Clear. The most important element of your business’ brand is that it must give people a great and clear first impression. Take a look at these logos — what's your first impression? Here are three of the most common reasons for businesses to rebrand. The same thing happened with Virgin.

SEO 92

SEO Banner Non-Profit Impressions 92

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Pay-per-impression (PPM). It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

JUNE 13, 2019

The search function plays a big role, and with a shift in focus and high user standards, a lot of brands avoid the platform because they end up feeling stumped or intimidated. I could create a blog post like “The 10 Best Foods to Eat After a Workout and How to Make Them Delicious” or “6 Muscle-Building Dinners to Try Tonight.”

Advertising 96

Advertising Banner Audience SEO 96

Brid.tv

APRIL 23, 2025

This allows brands to deliver personalized, geographically relevant ads at the household level. This is especially powerful for local businesses or region-specific campaigns, helping reduce wasted impressions and drive higher engagement. In fact, CTV ads as long as 75 seconds had an impressive 95.3%

Advertising 59

Advertising Video Ads Banner Audience 59

AdvertiseMint

SEPTEMBER 17, 2023

These TikTok ads are ideal for brands looking to make a big impression right from the start. In addition, they are the best option for brand awareness and storytelling. Brand takeover ads. TikTok’s brand takeover ads are like a VIP ticket to grab users’ attention.

Fashion 52

Fashion Video Ads Food Education 52

Single Grain

JULY 19, 2019

Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos).

Marketing 111

Marketing SEO Machine Learning Banner 111

Kevel

MARCH 28, 2022

Do you charge for clicks or for impressions? Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend. As long as you have a pulse on your monthly impression numbers, you can easily make commitments based on that data. Pricing type.

CPC 52

CPC CPM CPA Impressions 52

Digiday

JUNE 7, 2022

I don’t think that is a consensus opinion that we’re all going to benefit enough from the extra impressions,” the executive continued. “As soon as you make CTV its own silo with its own impressions, you make it less important than [traditional] TV.” 80% of the brand’s advertising budget is going to TikTok.

Agency 69

Agency Ad Tech Impressions Media 69

Single Grain

DECEMBER 16, 2019

More control – Brands can have more say in how the campaigns are run when they use their own employees. Strengthen internal relationships – Your company can forge bonds with employees, helping them build their status and career as they help you increase brand awareness. Food and Drug Administration got involved.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Banner Flow

APRIL 25, 2022

Social media campaigns are a form of advertising that takes place across a brand’s social channels. They aim to increase brand awareness, drive sales or achieve other business goals. . This is another fantastic example of curating and sticking to a personable brand voice. What social media campaigns are featured?

Media 52

Media Advertising Audience Food 52

Single Grain

JULY 19, 2019

Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. They partnered with brands like Target to allow people to search their catalog using related products from the real world. Handling Social Impressions. Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 29, 2021

When Jeff Rossi was global head of industry, CPG, at Spotify, he stated: “For every thousand impressions we ran, we created 24 dollars of revenue. Custom Experiences are multiformat ads for brands that are looking for something extraordinary. You can maximize brand awareness by sponsoring Spotify's most popular playlists.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Single Grain

JUNE 26, 2023

Note that these franchises have demonstrated success in multiple markets, have strong brand recognition, and a history of franchisee support. McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally.

SEO 52

SEO Food Audience Advertising 52

Single Grain

JULY 20, 2023

For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. Focus on two-to-three word phrases that align with your brand or products. For example, if your ad links to your organic cat food page, you don’t need to bid on a phrase such as “Where to find organic cat food?”

ROI 52

ROI Conversion CPC Food 52

MNTN

FEBRUARY 6, 2024

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: We’ve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance. Any brand with a website or online presence to drive traffic is a suitable candidate.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

APRIL 28, 2020

While it may not originally have been designed to be a marketing strategy, it has certainly generated a lot of brand awareness from publications like Fox, LA Daily News , and the New York Post. Tesla’s success is one of the strongest digital marketing campaign examples with an impressive social media presence. The Lesson.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

FEBRUARY 10, 2020

Gamification is a way to make things more interesting for your audience by integrating game-like mechanics — awards, badges, leveling up, earning points, and ranking on leaderboards — to encourage engagement and brand loyalty. Gated content is exclusive, high-quality content that is not available to everyone who simply visits your website.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JANUARY 16, 2023

Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag. Check these out: * 11 Brands That Are Doing Mobile Advertising Right. * 93% of marketers agree that video has helped them increase brand awareness. Mobile marketing will reach $57 billion by 2030. Statista ). Lemon Light ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JULY 24, 2023

Brand Name and Logo : “Uber” is an easy-to-remember name, and the company’s logo is widely recognized. Expansion into Other Services : Uber has expanded its services beyond ride-sharing to include food delivery (Uber Eats) and freight logistics (Uber Freight), among other ventures.

Marketing 52

Marketing Fashion Audience Conversion 52

Single Grain

JANUARY 23, 2023

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. Impression Share – Impression share refers to the number of people who have seen your ad.

CPC 59

CPC Click Through Rate Conversion Rate Conversion 59

Single Grain

MARCH 4, 2020

To set social media goals , decide what’s important for your business such as building brand awareness, increasing social conversion rate, generating more traffic or sales, etc. Use the right image dimensions or else the image will look blurry and offer a bad impression. Make the most out of it. Get A Free Consultation.

Media 66

Media Marketing Audience ROI 66

AdvertiseMint

JANUARY 13, 2022

For example, by searching “Whole Foods” on Twitter, you can see how many people are talking about the brand today or what articles they’re sharing with their audience members. 3) Observe & Analyze Your Competitors. Photo by Carlos Esteves on Unsplash. 4) Social Media Marketing Is a Long-Term Strategy. Conclusion.

Media 59

Media Marketing Audience Brand Awareness 59

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Tubi’s Total Takeover aims to give advertisers 100% audience reach during a specific window of programming time. In third place for ad placement and 2022 budget allocation is The Roku Channel.

Audience 69

Audience Agency Advertising Ad Exchange 69

Single Grain

DECEMBER 6, 2019

Other brands that are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos).

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

OCTOBER 11, 2019

Outside of being a great way to activate new customers and generate new leads, where event marketing really shines is in its ability to forge genuine relationships between a brand and its customers. Forge business relationships. Highly targeted leads. Competitor analysis.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

NOVEMBER 28, 2023

RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. The event resulted in about 17,000 page views in the following five days, with an average viewing time of over 12 minutes and an impressive engagement rate of 308%.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. Were quite pleased with the early progress, and head into this year with momentum, he said.

Marketing 52

Marketing Ad Tech ROI Retail 52