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The Power of Sound: Digital Audio Advertising by the Numbers

Basis

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. This number will continue to inch up in the years ahead, reaching 165 million users in 2028. of digital audio listeners, up from 59.2% In 2025, an estimated 140.9

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5 Sales Funnel Stages Explained (+Examples & Strategies)

MNTN

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. For example, a consumer at the awareness stage might stumble upon a mattress ad after a rough nights sleep and check out your website for more information. Youre building authority at this stage.

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How streaming audio is helping brands drive deeper emotional connections

Digiday

According to Chadha, “With the emergence of smart speakers, audiences can now have a two-way dialogue with their favorite brands. And for brands, this innovation opens up new opportunities to connect with audiences using the power of sound.” . These positive feelings translated to a lift in brand perception.

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How to Create a High-Performance Content Marketing Strategy in 2020

Single Grain

Influencers or bloggers whom you have collaborated with to share branded content. Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. Building brand awareness. Generating new leads.

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Programmatic Advertising Trends to Know for 2023

Basis

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% Adjacent to that, brands have less and less time to win consumers’ attention. of total time spent with digital media in 2023 (up from 4.7%

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9 Podcast Trends You Can’t Ignore in 2020

Single Grain

In 2020, podcast hosts and content creators must step up to produce shows that keep people hooked. Be concise and sum up key points for your listeners, because it's not that easy to rewind a podcast episode (particularly with smart speakers). However, in some genres, there is still much room for improvement. Click To Tweet.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. To say this channel “blew up” is an understatement: Lofi Girl has 13.4M