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Proven Higher Education Marketing Strategies to Drive Maximum Impact

Digital Remedy

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. With 86% of U.S.

Education 103
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Brand Awareness: What Is It & How Does It Work?

MNTN

Nevertheless, were also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Marketing Work?

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Why full-funnel marketing is key to profitability

Martech

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. While mass marketing has its benefits, not every brand is for everyone. Your ad dollars are better spent raising brand awareness in more targeted ways.

Marketing 123
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Measuring marketing’s impact: From metrics to growth

Martech

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. And creates unforgettable experiences that leave a lasting impression.”

ROI 124
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LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views. LinkedIn Live is also useful for generating leads.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment.

Marketing 134
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Analyzing American Express’s $167M Display Ad Strategy

Ad Beat

This campaign was an incredible success in terms of brand awareness. billion impressions in return. It’s just easier to build brand awareness and show how their services will help the users through engaging video content. The brand runs different campaigns for each of the different services it offers.