Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? Her team stopped hiding behind automation and started engaging in real customer conversations. When marketing helps close eight-figure contracts, budget conversations become much easier. The martech stack bloated with overlapping tools nobody uses?

Marketing 128

Marketing MarTech Conversion Brand Awareness 128

Single Grain

APRIL 30, 2025

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts. In addition, novelty enhances memory.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Basis

JUNE 16, 2025

And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance. It’s understandable for brands to focus more on performance when consumers pull back on spending for extended periods of time.

Brand Awareness 52

Brand Awareness ROI Marketing Media 52

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

NOVEMBER 18, 2024

Project management data can help you cut through the noise and identify which tasks will have the most significant impact so you can focus on what will drive long-term ROI. Dig deeper: 5 ways to use project management data to increase marketing ROI 2. This insight allows teams to make data-based decisions.

ROI 114

ROI Audience Manufacturing Marketing 114

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Therefore, crafting adverts that spark conversation or provide entertainment can lead to better engagement.

Conversion 52

Conversion ROI Conversion Rate Brand Awareness 52

Digital Remedy

APRIL 10, 2025

Unlike linear TV, CTV allows real-time performance trackingmeasuring ad completion rates, website visits, and conversions for better campaign optimization. Ensuring Brand-Safe, Premium Inventory Advertisers can access trusted networks, AVOD platforms, and top-tier streaming services, reducing risks of ad fraud and poor content placement.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. I’m a brand manager for a new organic juice brand. Prompt What is multi-touch attribution? Understood? Please use simple language.

Brand Awareness 113

Brand Awareness ROI Click Through Rate Conversion 113

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. in 2024, substantially outperforming the 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

JUNE 4, 2025

If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report. That directly influences how you read attribution and ROI reports, how your campaigns and activities perform (on paper) and where you spend your budgets.

Conversion 60

Conversion Machine Learning ROI Brand Awareness 60

Single Grain

JUNE 13, 2025

Start simple with 3-4 primary marketing channels representing 80% of your spend rather than trying to model every touchpoint, and ensure you have clean conversion tracking data for at least 6-12 months. Omnichannel capabilities: Today’s customers interact with brands across 6-8 touchpoints before making a purchase.

Marketing 52

Marketing Cookies ROI GDPR 52

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Knowing your target audience and where they frequent will help you make smart placement decisions and increase your billboard ads' likelihood of conversion.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Basis

DECEMBER 4, 2024

That’s where personalization comes into play, because you’re reaching consumers in an environment that’s relevant to them, and it’s an opportunity to share a brand message while also driving the call to action. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

Advertising 97

Advertising Retail Pop-Up Media 97

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Single Grain

APRIL 24, 2025

Key Takeaways Immersive marketing experiences deliver a proven ROI, with 71% of brands reporting positive returns and 38% seeing an ROI increaseof over 20% compared to traditional campaigns. In an era where conversion optimization often focuses on incremental gains, a double-digit lift is remarkable.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. Unlike pay-per-click (PPC) advertising, where clicks and conversions can be directly tracked, YouTube operates more like SEO.

ROI 52

ROI Agency Brand Awareness SEO 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

MNTN

NOVEMBER 1, 2024

With detailed measurement capabilities, CTV empowers marketers to track success beyond traditional awareness, delivering data that fuels optimizations and drives ROI. Conversion Rate Conversion rate measures the percentage of viewers who take a desired action, such as visiting a website or making a purchase, after seeing your CTV ad.

Viewability 52

Viewability CPA Conversion Rate CPM 52

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

DECEMBER 6, 2024

Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. They write in a welcoming, professional brand voice based on the attached examples. Use a conversational and relatable tone to connect with the audience. This task is vital to my career.

SEO 131

SEO Education Audience Machine Learning 131

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Nearly two-thirds expect a moderate increase. Top five objectives.

Marketing 126

Marketing Conversion Rate Display Advertising Brand Awareness 126

Single Grain

JUNE 16, 2023

This is a form of search engine marketing where you pay for the top result on SERPs, positioning your brand to be displayed to those searching for relevant keywords or phrases. Google Ads have an average conversion rate of 4.40%. This is why many companies use online ads to dominate the competition and increase brand awareness.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

OCTOBER 28, 2019

This tactic requires a high volume of leads and strong conversion rates. Many businesses make the mistake of thinking that the conversion is the end of the customer journey. With a highly optimized funnel, you'll have no hitches along the way, which makes the customer journey to conversion much more straightforward.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Martech

NOVEMBER 3, 2021

Or are you meeting your revenue goals and looking to expand brand awareness? With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. What about e-commerce conversions? Keep in mind. Keep in mind. Which comes first, SEO or CRO?

SEO 122

SEO Conversion Rate ROI Conversion 122

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. We’ll take a look at the tactics employed and the results achieved.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JUNE 11, 2025

Neutral Collaboration Platforms The New York Times recently partnered with a direct-to-consumer skincare brand using Hightouch’s neutral clean room platform. Both parties uploaded hashed customer identifiers, enabling precise attribution mapping of ad exposures to downstream conversions.

Cookies 52

Cookies GDPR Retail Audience 52

Single Grain

JANUARY 9, 2025

ABM offers many benefits, such as a higher ROI , personalized engagement , aligned marketing and sales teams , better customer retention , and a shorter sales cycle. This is why 76% of marketers say they get a higher ROI with ABM than other marketing strategies. In B2B sales, lengthy decision-making processes can delay conversions.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 98

eCommerce Brand Awareness ROI Conversion 98

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It It has a much lower level of clicks and also a low level of conversions per click.” Dig deeper: Bid shading costing advertisers $6.6

Machine Learning 124

Machine Learning Audience Brand Awareness Conversion 124

MNTN

MARCH 11, 2025

But theres a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnelon sales conversions. A full-funnel marketing strategy considers customers at all stages of the funnel, from awareness to purchasing. In the sales funnel, customers are already aware of your brand.

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 124

Ad Targeting Impressions Demand Side Platform Audience 124