Martech Series

DECEMBER 23, 2022

in 2021, US retail internet sales will decline dramatically throughout the holiday season. Despite this decline, total retail holiday season sales are expected to increase from 6.2% A charity drive must be initiated for brand awareness. From 32% in 2020 to 14.4% in 2020 to 9.0% What should you do then?

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

VideoWeek

JULY 3, 2023

Fears around overstating their sustainability and being called out for greenwashing mean that some brands choose not to mention sustainability in their ad messaging. According to M6’s survey, 44 percent of consumers couldn’t name a brand they’d describe as responsible off the top of their head, up 9 percentage points from 2019.

Food 52

Food Brand Awareness Retail Communications 52

Digital Remedy

JUNE 6, 2023

But the rise of multi-channel strategies, and even those singular ones, also poses a pressing challenge to the everyday digital marketer: accurately tracking sales and conversions. What Is Attribution in Marketing & Why Is It Important?

Conversion 52

Conversion ROI Conversion Rate Brand Awareness 52

Martech

OCTOBER 13, 2023

“Programmatic DOOH isn’t just good for building awareness, but it’s also very good in meeting campaign performance objectives,” said JC Conti, VIOOH’s CEO. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Brand data. A campaign in the U.K.

Demand Side Platform 122

Demand Side Platform Media Retail Retargeting 122

Digiday

JANUARY 17, 2023

Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year. That’s why they’re leaning into out-of-home and digital efforts to stay top of mind and boost brand awareness while the New Year’s resolutions are still fresh.

Food 63

Food Marketing Conversion Retail 63

Digiday

JUNE 7, 2022

Ear piercing retailer Studs is taking a more serious stab at TikTok. Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. THE TIKTOK ADVANTAGE.

Brand Awareness 57

Brand Awareness Food Retail Agency 57

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network.

Impressions 63

Impressions Brand Awareness Entertainment Retail 63

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. CPG Holiday Advertising Best Practices.

Advertising 65

Advertising Retargeting Education Retail 65

MNTN

JUNE 15, 2022

The National Retail Federation predicts sales to grow between six to eight percent this year, and Morgan Stanley’s mid-year economic forecast indicates that the Ukraine war will leave commodity prices uncertain, but supply chain issues should continue to normalize , with consumer goods inflation subsiding later this year and into 2023.

Brand Awareness 96

Brand Awareness Retail Conversion Advertising 96

Digiday

FEBRUARY 13, 2023

Direct-to-consumer bidet brand Tushy, meanwhile, wanted to boost brand awareness more than move product with its $10,000 sweepstakes prize for posting a photo of a bowel movement on Twitter or Instagram and tagging the brand. Kimeko McCoy and Julian Cannon contributed reporting.

Marketing 64

Marketing Brand Awareness Retail Agency 64

Digiday

JULY 7, 2022

And as advertising on social media becomes increasingly expensive and weighed down by data privacy regulations, the direct-to-consumer brand says it’ll remain bullish on Instagram Stories and Reels to build brand awareness and boost sales. In 2021, the jewelry retailer spent $14,600 on media, according to Kantar.

Media 67

Media Retargeting Retail Brand Awareness 67

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. How can a brand benefit from BNPL advertising? This way they are able to fully capitalize on audience preferences, have access to a purchase-driven user base and advertise in a brand-safe and respected environment.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

MNTN

SEPTEMBER 9, 2022

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Why should B2C brands have all the fun? conversion rate with MNTN Performance TV. A B2B Success Story. Let’s look at an example of a leading B2B email and SMS marketing platform who drove a 11.6%

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Why should B2C brands have all the fun? conversion rate with MNTN Performance TV. A B2B Success Story. Let’s look at an example of a leading B2B email and SMS marketing platform who drove a 11.6%

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

AdvertiseMint

JANUARY 20, 2024

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. Consultants fine-tune your online presence and boost brand awareness.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Basis

JULY 14, 2023

Finally, online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 11.9% For prospective undergrads, many families have important conversations about their future over the holiday break.

Advertising 52

Advertising Shipping Retargeting Education 52

MNTN

MARCH 21, 2024

Retailers will also find geofencing particularly useful, as they can use it to send special offers to potential customers nearby, encouraging them to visit the store. Geotargeting can also drive instant conversions, but it is also a key part of lead acquisition and nurturing. For one, you can target users within a specific area.

Audience 52

Audience Brand Awareness Food Entertainment 52

Clearcode

MARCH 17, 2023

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech

MAY 18, 2022

The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. YouTube counts engaged-view conversions for in-stream ads whenever a user clicks on the video ad or watches 10 seconds or more of the skippable ad. Video is an engaging tool for marketing and creating brand awareness.

Advertising 100

Advertising Video Ads CPM Viewability 100

Digiday

DECEMBER 26, 2022

Below are highlights from the conversations, which have been lightly edited and condensed for clarity. At the same time, they are still trying to make sure that brand awareness and brand advertising goals are folded into this. The culprit of platforms’ revenue decline is not solely the economy.

Media 63

Media Retail Brand Awareness Agency 63

Ad Monsters

NOVEMBER 28, 2023

The key to driving brand impact is harnessing attention into action where a consumer can seamlessly learn more, engage with the brand, configure a product, sign up for an offer, find the closest retailer, or even buy an advertised product. With concerns over inflation, consumers will be judicious about their brand choices.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Basis

MARCH 7, 2023

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. And, given its one-to-many nature, DOOH is an effective channel for building brand awareness and boosting brand recognition at scale.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Digiday

APRIL 4, 2023

To sustain the conversation, an omnichannel plan spanned 30-second spots on cable and sports shows, sponsorships of the Winter Olympics and March Madness, takeovers of relevant websites and integrations with former NBA player JJ Reddick’s podcast.

Media 65

Media Agency Machine Learning Audience 65

Kevel

MARCH 28, 2022

Total cost (ad spend) divided by actions/conversions/leads. Here, advertisers pay only for a conversion event, such as a purchase or app download. This is even riskier for publishers, since you have to worry about both CTRs and conversion rates (CRs). Retail Media. $5 Total cost (ad spend) divided by clicks.

CPC 52

CPC CPM CPA Impressions 52

Ad Beat

NOVEMBER 20, 2019

For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. Higher conversions and sales. videos to be included in the search results.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Lemonads

JULY 5, 2020

Structure of affiliate marketing In affiliate marketing, several core players work hand in hand: The Advertisers The Publisher The Affiliate network The Advertisers is a business or a brand that wants to increase brand awareness, promote its website, increase sales or traffic or generate more leads.

Affiliates 52

Affiliates Marketing Banner CPA 52

InMobi

JULY 13, 2016

Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. The living proof of this is the Snapchat Discover feature. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist.

Marketing 69

Marketing Entertainment Audience Agency 69

Digiday

APRIL 4, 2023

To sustain the conversation, an omnichannel plan spanned 30-second spots on cable and sports shows, sponsorships of the Winter Olympics and March Madness, takeovers of relevant websites and integrations with former NBA player JJ Reddick’s podcast.

Media 36

Media Agency Machine Learning Audience 36

Ad Monsters

APRIL 9, 2024

This is also a great strategy for brick-and-mortar retail outlets. For instance, which units are best for attracting Gen Z vs. We can measure key upper funnel metrics, such as brand awareness, recall, lift, and other KPIs, via custom mobile surveys and compare exposed and unexposed groups.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Single Grain

JUNE 10, 2019

It’s not just Amazon making the big bucks on Prime Day anymore; other retailers are getting in on the act – and so should you! During Prime Day 2017, sales for brands off Amazon jumped 30%. Crucially, retailers who anticipated Prime Day did even better – 30% higher – over the course of the week, than those who didn’t prepare.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Digiday

MARCH 1, 2023

To improve brand awareness in the U.S., Recent coverage of transgender people has reignited this conversation, with the argument being that the paper’s journalistic values are shifting based on journalists’ and editors’ personal beliefs. advertisers. the Financial Times is offering its lowest priced subscription product yet.

Media 61

Media Pharmaceuticals Audience Agency 61

MNTN

FEBRUARY 6, 2024

Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement?

Advertising 98

Advertising Retargeting CPA Audience 98