Remove Brand Awareness Remove Conversion Remove Retail Remove Retargeting
article thumbnail

Real World Performance Wins from MNTN’s Top Retail Advertisers

MNTN

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. She walked through three case studies that show how retailers can use CTV to hit performance goals.

Retail 52
article thumbnail

Go Big or Small With Connected TV Retargeting

MNTN

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Why should B2C brands have all the fun?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Go Big or Small With Connected TV Retargeting

MNTN

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Why should B2C brands have all the fun?

article thumbnail

Ask an Expert: Holiday Advertising Best Practices

Basis

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. CPG Holiday Advertising Best Practices.

article thumbnail

Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. Brand data.

article thumbnail

Ask an Expert: Holiday Advertising Best Practices

Basis

Finally, online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 11.9% For prospective undergrads, many families have important conversations about their future over the holiday break.

article thumbnail

Why a DTC jewelry brand is doing ‘everything we can to not be heavily reliant on paid’ social media ads

Digiday

And as advertising on social media becomes increasingly expensive and weighed down by data privacy regulations, the direct-to-consumer brand says it’ll remain bullish on Instagram Stories and Reels to build brand awareness and boost sales. In 2021, the jewelry retailer spent $14,600 on media, according to Kantar.

Media 69