Martech Series

AUGUST 31, 2022

With this integration, retailers can create search and browse abandonment journeys and tailor segments according to subscribers’ intent in their search and browsing activities. “Reducing abandoned search journeys is a big goal for retailers. Smart recommendations for semantic and visual product data.

eCommerce 95

eCommerce Retargeting Marketing Retail 95

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

MNTN

AUGUST 19, 2022

October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines. in October and 3.8% in November, but dipped 3.1%

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

Digiday

FEBRUARY 6, 2023

Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” CTV ad spend in the U.S.

Retargeting 59

Retargeting Media Conversion Rate Retail 59

Digiday

SEPTEMBER 20, 2022

Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Emerging channels: retail media and CTV. Take Criteo, for instance, which has made efforts to shed its historic reputation as an ad retargeting company in favor of becoming known as a purveyor of retail media.

Cookies 64

Cookies Ad Tech Conversion Retail 64

MNTN

SEPTEMBER 29, 2022

With the winds of economic uncertainty blowing through corporate offices, retailers are hoping to get ahead of the storm and bolster their Q4 results by offering proactive shoppers early deals on their holiday shopping. The kids are back in school and retailers have quickly switched their focus to the holiday season.

Retargeting 52

Retargeting Retail Shipping Advertising 52

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars. Brands can leverage mobile to drive awareness, consideration to conversions.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

MNTN

AUGUST 26, 2022

For example, if you’re an apparel retailer specializing in athleisure wear, you could target CTV viewers who recently purchased athleisure items or who like brands similar to yours. For instance, both prospecting and retargeting campaigns have proven to be effective on CTV. to psychographic targeting via consumer interest or behavior.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

MNTN

AUGUST 25, 2023

Recently, Ali Haeri, Senior Vice President of Marketing at MNTN, joined Digiday and Modern Retail to discuss the current state of CTV. Let’s take a look at some of the conversation: How Is the CTV Industry Evolving? As the CTV industry moves forward, advertisers continue to look for ways to improve their platform experiences.

Retargeting 52

Retargeting Food Conversion Audience 52

Basis

OCTOBER 18, 2022

While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. Online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 12% this year. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 65

Advertising Retargeting Education Retail 65

Basis

JULY 14, 2023

Finally, online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 11.9% For prospective undergrads, many families have important conversations about their future over the holiday break.

Advertising 52

Advertising Shipping Retargeting Education 52

InMobi

AUGUST 7, 2016

Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail , transport, news and entertainment, and gaming, maximize in-app engagement and revenues. Once dormant users have been reactivated, retargeting steers them to actively transact.

Retargeting 52

Retargeting Entertainment Retail Conversion 52

MNTN

FEBRUARY 9, 2024

Advertisers can track ad-side metrics such as ad completion rates, as well as the actions viewers take after seeing the ad like website visits and conversions. For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads.

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Programmatic DOOH. Image: DPAA Global. Brand data.

Demand Side Platform 120

Demand Side Platform Media Retail Retargeting 120

MNTN

AUGUST 26, 2022

For example, if you’re an apparel retailer specializing in athleisure wear, you could target CTV viewers who recently purchased athleisure items or who like brands similar to yours. For instance, both prospecting and retargeting campaigns have proven to be effective on CTV. to psychographic targeting via consumer interest or behavior.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

Digiday

JULY 7, 2022

In 2021, the jewelry retailer spent $14,600 on media, according to Kantar. It’s unclear how much influencers are gifted as the retailer did not respond to a request for details in time. If they have a great organic strategy, why not lead into a conversion strategy with all of that data,” he said.

Media 67

Media Retargeting Retail Brand Awareness 67

Single Grain

JANUARY 27, 2020

It is no longer news that retargeting is one of the most effective online marketing strategies. So far, retargeting has proven to be an efficient strategy in bringing back that other 98% that have already indicated an interest in your offer. Here are 3 useful tips to help you run a successful retargeting campaign.

Retargeting 140

Retargeting Shipping Conversion Rate Conversion 140

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. A retailer was struggling to grow beyond five physical stores. They show blind spots across buyer journeys.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Digiday

NOVEMBER 16, 2022

Conversely, Criteo reported a 12% decline in revenues (which came in at $447 million during the period) with Criteo’s CFO Sarah Glickman noting how the company underwent a “$14 million signal loss impact” as traditional identifiers such as Apple’s IDFA and third-party cookies continue to erode. million), and 28% ($101.3

Ad Tech 65

Ad Tech Marketing Demand Side Platform Ad Server 65

Basis

MAY 9, 2022

Dynamic Creative Optimization (DCO) systems activated by Customer Data Platform (CDP) infrastructure can automatically build thousands of digital ads that vary in real-time for product-based retargeting , creative personalization, audience segmentation, and customer journey enhancement. The end results: more conversions, loyalty, and revenue.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A Per Song, CPG, retail, fashion and sports clients are eager to buy up OOH. That’s not to say that OOH is replacing digital channels.

Marketing 62

Marketing Advertising Retargeting Fashion 62

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

OCTOBER 26, 2022

Much of this phenomenon is thanks to the growth of retail media, or advertising within retailer websites and apps. Due to the growth—or more aptly, explosion—of retail media, many advertisers find themselves wondering: how can I effectively embrace this new(er) channel? Retail media is booming. Let’s dive in.

Retail 85

Retail Media Advertising Retargeting 85

InMobi

JUNE 29, 2016

From gaming developers to large retailers, we work closely with our customers as their trusted partners to acquire quality users and scale their businesses locally and globally. Over the years, advertisers have come to rely on InMobi’s performance solutions to unlock new avenues of growth.

Marketing 52

Marketing Retargeting Fashion Conversion 52

InMobi

MAY 27, 2020

In this 20-minute conversation, we talked about why a mobile-first strategy is key even with consumers stuck at home, why it’s not too late to begin the journey towards digital transformation and how businesses that develop a pandemic-proof business that leads to future success. Tune in today to hear the full conversation !

Fashion 52

Fashion Ad Tech Cookies Conversion 52

AdvertiseMint

JANUARY 21, 2024

I’m referring to metrics such as engagement rates, conversions, drop-offs, and more. It has features such as: Scheduling of social media content Access to pre-approved content from their library Monitoring brand and industry conversations The automation platform aims to build an impactful social presence easily.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Another important feature of meta ads is retargeting. of US digital ad spending.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 16, 2022

For most online retailers, you know you need start running campaigns, but you don’t always know where to start. If you’re an online retailer, you know just how important email marketing is to boost sales and grow your brand. Anything offer below 20% could hurt your customer conversion rate. And Santa’s too busy to help!

Pop-Up 52

Pop-Up Marketing Retargeting Shipping 52

Single Grain

MAY 16, 2023

Whether it’s in fast fashion, retail or haute couture, Facebook clothing ads have diverse utility by offering an extensive reach to different audiences. This targeting capability means that businesses can tailor their ads to reach their ideal customer, resulting in higher conversion rates and a better ROI.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Single Grain

OCTOBER 3, 2019

per click on average, while retail, apparel, travel and hospitality are all less than $.75 Learn More: How to Run A/B Tests that Actually Increase Conversions. Sure, it cost us more money, more than 5x, but the conversion rate was so much higher that it was actually more profitable than those 20-cent clicks. 75 per click.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

NOVEMBER 10, 2020

But phygital retail appeals to (and markets to) both types of shoppers because it's no longer a case of one or the other, but rather an integration of both as the customer sees fit (more on this later). Drawbacks of Phygital Retail. There aren't many disadvantages to phygital retail.

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Monetize More

MAY 8, 2023

When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. Maximize conversions bidding, Target CPA, or Target ROAS can be used to optimize campaign bids to media marketing objectives. Measure incremental impact with Conversion Lift experiments.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Lemonads

SEPTEMBER 10, 2020

AdsKeeper Ad Examples AdsKeeper Ad Example #1 AdsKeeper Ad Example #1 AdsKeeper Ad Example #2 AdsKeeper Pros for Advertisers User-Friendly Dashboard System easy to use; Wide Targeting Options; Real-Time Statistics; Selective Bidding; Retargeting; Set of Macros; Stats Reporting System of your ads, earnings, and website traffic. That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52