Digital Ad Blog

APRIL 26, 2023

Digital marketing has become an essential aspect of businesses across all industries. Unlike traditional marketing methods, digital marketing allows for a more targeted approach that can significantly increase sales. Furthermore, digital marketing allows businesses to reach people outside their immediate location.

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Conversion Rate Marketing Brand Awareness Display Advertising 52

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

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Marketing SEO ROI Conversion Rate 52

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

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Marketing SEO ROI Conversion 131

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

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Marketing Brand Lift Conversion Rate Brand Awareness 103

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. And CTV has been on B2B marketers’ minds for a while.

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Marketing Brand Awareness Audience ROI 59

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. So what’s holding brands back?

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Marketing eCommerce Communications Brand Awareness 117

Ad Rants

NOVEMBER 6, 2023

As a marketer or business owner, you already know how important it is to catch the attention of potential customers. Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. One way to do that is by using billboards.

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Electronics Audience Brand Awareness Fashion 202

Adtaxi

APRIL 7, 2022

Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. Challenge: determine the total marketing budget. contact us.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

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Advertising CPA Marketing Brand Awareness 52

MNTN

APRIL 18, 2023

What Is Top Funnel Marketing? Top funnel marketing is the practice of appealing to a wide range of people with an ad campaign. These marketing campaigns are launched to potential customers in the “awareness” stage of the marketing funnel with the goal of increasing brand visibility and generating new leads.

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Marketing Brand Awareness Public Relations Audience 52

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

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Marketing A/B Testing Machine Learning Finance 115

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

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Marketing Audience Brand Awareness Conversion 108

AdvertiseMint

JANUARY 19, 2024

Can I find a Facebook marketing agency near me? This question is asked by people new to the complex world of Facebook marketing. Finding the best Facebook marketing agency near you could be the game-changer your business needs. By focusing on local experts, you can benefit from tailored strategies that suit your market.

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Agency Marketing Conversion Rate Audience 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

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Marketing Brand Awareness Click Through Rate Audience 104

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Influencer Intelligence interviewed over 150 global marketers for its latest whitepaper, exploring the role of influencers in social commerce.

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eCommerce Brand Awareness ROI Conversion 91

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. It has a much lower level of clicks and also a low level of conversions per click.” Icelandair had two problems. Get MarTech!

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Machine Learning Audience Brand Awareness Conversion 113

Martech

AUGUST 31, 2021

That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. ” Read the first part of this article: Why community could be the next big thing in marketing. Some people just see it as a marketing tool. Social media falls short.

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Marketing ROI Brand Awareness Conversion 118

Digital Remedy

JUNE 6, 2023

With the influx of new marketing channels finding their place in the modern digital age, advertisers worldwide are launching campaign after campaign across a broad spectrum of mediums, from Google paid search to linear and CTV. What Is Attribution in Marketing & Why Is It Important?

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Conversion ROI Conversion Rate Brand Awareness 52

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Here are some strategies where marketers can use these data insights. Take our brief 2023 MarTech Replacement Survey Engagement and conversions.

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Ad Targeting Demand Side Platform Impressions Audience 119

MNTN

JULY 5, 2023

As a marketer, you know the power of a marketing funnel. But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

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Marketing Conversion Conversion Rate Shipping 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. It’s also immensely popular, reaching 204.1

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Viewability Conversion Rate Impressions Conversion 78

AdvertiseMint

FEBRUARY 22, 2024

However, targeting a precise audience can lead to better engagement and conversion rates, making it a worthwhile investment. Whether you’re aiming for clicks, impressions, conversions, or other actions, Facebook optimizes your ad delivery based on your chosen objective. Ad placements. Ad objectives. Competition.

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CPC CPA CPM Impressions 52

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Nail your value proposition.

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Education Audience Communications MarTech 107

Lemonads

OCTOBER 4, 2021

E-commerce affiliate marketing : Whether you’ve developed a unique product or focus on reselling third-party goods, the main goal of your e-commerce business should be to generate more sales. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

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Affiliates eCommerce Marketing SEO 52

MNTN

JULY 6, 2022

For many marketers, this has been the same game plan for decades. Here are three ways that marketers can adapt their TV creative strategies to drive better performance with MNTN Performance TV than what’s possible with linear TV: Use Your Emotional Appeal to Drive Actual Purchases.

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A/B Testing ROI Conversion Conversion Rate 52

AdvertiseMint

MARCH 3, 2024

How To Master Facebook Ad Testing Finding a winning strategy for your Facebook marketing campaign can be challenging. However, testing Facebook ads allows marketers to refine their approach and unlock the full potential of their campaigns. Are you aiming to increase brand awareness, drive website traffic, or boost sales?

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A/B Testing Click Through Rate CPC Audience 52

MNTN

FEBRUARY 14, 2024

Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates. This approach keeps your brand in front of potential B2B clients, nurturing leads and encouraging conversions through targeted and personalized reminders.

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Retargeting Conversion Rate Conversion A/B Testing 52

Martech Series

NOVEMBER 18, 2022

shoppers said they had purchased a new or different brand than they had pre-pandemic, while brands with low product availability or in-stock rates of between 72% and 85% have lost 0.7 In turn, retailers and CPG companies need to ensure that no stone is left unturned as they continue to weather the market volatility.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Ad Monsters

NOVEMBER 27, 2023

For many waiting for evidence of this revenue shift, the news wasn’t a sign that DR marketers, who continue to drive benchmark-beating results through podcast advertising, were no longer finding value in the medium. With this basic premise in mind, the decision to produce the checklist was born.

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Communications Conversion Brand Awareness ROI 52

Spoton Digital Media

SEPTEMBER 18, 2023

Let’s look at how you can get more creative with your branding to attract and keep the attention of both new and existing customers. The Differences Between Marketing & Branding Organizations are usually more focused on marketing than branding. Assess your audience.

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Pop-Up Audience Conversion Rate Brand Awareness 95

AdvertiseMint

JANUARY 14, 2024

Define Your Social Media Advertising Goals Define your goals before searching for a Facebook marketing agency. Are you looking to increase brand awareness, drive website traffic, or boost sales? The top Facebook ads agencies understand the ins and outs of Facebook marketing. Different businesses have different needs.

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Agency Click Through Rate Audience Brand Awareness 52

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. If you’re reading this article, you’re probably a marketer looking to advertise on Instagram. Moreover, Facebook ads cost is higher for brands targeting women. to $2 per click.

CPC 52

CPC ROI CPM Conversion 52

Lemonads

MAY 30, 2021

KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources.

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Affiliates CPA Advertising Marketing 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Getting inside their heads is super important for your digital marketing plan. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales!

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Advertising Pop-Up Display Advertising Native Advertising 52

Lemonads

JULY 5, 2020

An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand.

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Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

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Advertising Video Ads CPM Viewability 100

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

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Media Marketing Audience Brand Awareness 59