Remove Brand Awareness Remove Conversion Remove Entertainment Remove ROI
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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc.

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Making the IPL count: How to maximize impact with search

InMobi

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. This sends a strong message for health and fitness-related brands to build their brand awareness by leveraging search.

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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. This is achieved via its proprietary suite of buying and selling game-tech, which it uses to power brands, enabling them to reach an estimated three billion-plus highly engaged gamers globally.

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Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown

Digiday

Though some publishers are seeing ad revenue pace behind forecasts this quarter , newsletter publishers have been able to continue to attract dollars from existing advertisers as well as bring on new advertisers to their products, according to conversations with six publishing executives. When you send someone an email, people take action.

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Drive growth with account-based marketing

Martech

Specifically: Translate ABM brand awareness from target accounts into website traffic. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert. Why we care.

Marketing 105
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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained.

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Why should brands invest in video advertising?

Ad Beat

For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. 20% wanted to see more entertaining ‘viral’ style videos. . Higher conversions and sales.