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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It works because: Brand awareness builds trust. It’s a tricky balance.

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Key marketing lessons from startup to scale-up

Martech

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Processing.

Marketing 113
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Measuring marketing’s impact: From metrics to growth

Martech

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Bank: “Engineering builds it, Marketing translates it. Email: Business email address Sign me up! Processing.

ROI 121
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MarTech Interview with Liz Carter, CMO at Reputation

Martech Series

Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing.

MarTech 111
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Nearly Half of Consumers are More Likely to Make a Purchase Based on Personalized Communications Compared to a Super Bowl Ad

Martech Series

The survey found a significant discrepancy in the power of a Super Bowl ad to drive purchases compared to ongoing personalized communications. The findings suggest the millions of dollars brands spend for a single Super Bowl ad may not be the most effective approach to driving purchasing behavior.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing. Investors, too, recognize that brands are enduring assets and companies that make wise marketing investments are likely to yield better returns in the long run. Processing.

Marketing 133
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Why Field Marketing Is Key To Gaining Loyal Customers And Brand Awareness During The Festive Period

Martech Series

It is crucial to balance these online connections with in-person encounters even if it is impossible to ignore the significance of these platforms and how they have altered professional communication abilities. It is not all about verbal communication: body language is a crucial aspect as well.