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I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brandawareness with demand generation? It works because: Brandawareness builds trust. It’s a tricky balance.
Initially, most startups concentrate on building brandawareness in local markets and attracting early adopters with limited budgets. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brandawareness and foster customer loyalty. Processing.
Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Within marketing, there should be more focus on brandawareness versus driving immediate conversions. Bank: “Engineering builds it, Marketing translates it. Email: Business email address Sign me up! Processing.
Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing.
The survey found a significant discrepancy in the power of a Super Bowl ad to drive purchases compared to ongoing personalized communications. The findings suggest the millions of dollars brands spend for a single Super Bowl ad may not be the most effective approach to driving purchasing behavior.
What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing. Investors, too, recognize that brands are enduring assets and companies that make wise marketing investments are likely to yield better returns in the long run. Processing.
It is crucial to balance these online connections with in-person encounters even if it is impossible to ignore the significance of these platforms and how they have altered professional communication abilities. It is not all about verbal communication: body language is a crucial aspect as well.
While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. A hard decision for SMB marketers Marketing consultant, entrepreneur and MarTech contributor Jay Mandel is facing difficult decisions due to the price change.
For example, a lack of clear objectives manifests as a general aim to “increase brandawareness” without specifying what that looks like or how it will be measured. The post Mastering data-driven decision-making in the strategy phase appeared first on MarTech. Processing.
Brandawareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. So you learn how effective that creative was in a particular communication moment for a particular individual. The post How AI can revolutionize creative impact measurement appeared first on MarTech.
The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!
Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brandawareness. Get MarTech! The post AI-powered martech releases and news: Jan.
The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.
Conversely, in this age of instant communication, a brand that fails to live up to its promises risks immediate backlash and erosion of trust. Transparent communication. They become customers who stick with the brand even when cheaper alternatives are available. Trust grows from: Successful project delivery.
The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brandawareness, lead generation and tactical campaign execution. The post Why marketing must reclaim GTM design in the age of AI appeared first on MarTech.
Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. And for 95% of our future customers, a better brand experience. Get MarTech!
It’s about building trust, brandawareness, and thinking outside the box. That happens best when we’re honest, highlight the benefits, combine data sources, and communicate directly with our audience. The post Mixed reactions from ad ecosystem to Google keeping cookies appeared first on MarTech. So not all bad.”
By bringing Appcast’s programmatic technology to social media channels, Appcast Brand Ads allows employers to scale and optimize recruitment campaigns while tracking performance from impression to hire. ” Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.
In order to do so, sales and marketing teams need must align to maximize brandawareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. The post Align your go-to-market teams’ goals to increase revenue appeared first on MarTech.
Instead, focus on public-facing content that showcases your brand voice and industry expertise. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot. Processing.
“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brandawareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brandawareness,” she said.
In order to do so, sales and marketing teams need must align to maximize brandawareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. appeared first on MarTech. The feud between marketing and sales is costly, but it can be avoided.
said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brandawareness. The first psychological insight to put into practice is brandawareness amid all this digital noise and clutter.
“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech!
Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brandawareness to meet its ambitious growth targets. messaging heavyweight OpenMarket.
To overcome those challenges, brands are leveraging the social media influence of their own employees—more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.
However, the value of these efforts often gets lost in translation when communicating with executive leadership. A cutting-edge social media campaign focusing on brandawareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. So what can marketers do when communicating with leadership?
Why sales and marketing misalignment hurts your business Why silos exist Silos between sales and marketing often stem from misaligned goals, disconnected tools and poor communication. Marketing focuses on lead generation and brandawareness, tracking metrics like web traffic and MQLs.
For example, are you trying to reach new audiences, build brandawareness, boost conversion rates and sales, or just find a new way to communicate and share updates with your customers? The post Why we care about social media marketing: A guide for brands appeared first on MarTech. What are your goals?
Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. crisis communications is about communicating with the media during times of crisis.
Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.
Business development is changing fast As AI-generated content floods traditional communication channels, cold email is becoming more challenging, search marketing is in its decline and the amount of meaningless word salad content online is skyrocketing. And that’s because the way companies find customers is evolving.
The same survey also underlined their top three marketing goals: brandawareness, launching new product offerings, and acquiring new subscribers. Alliance Communications leveraged Marketing Cloud Plus to run an email campaign focused on new subscriber acquisitions to support their upcoming fiber expansion in South Dakota.
Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. Zenefits was established in the year when the startup community was in full bloom. The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brandawareness.
The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brandawareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.
Dig deeper: How Roku boosts advertiser experience Digital shoppers courted by Rakuten Since a lot of digital shoppers will be watching the Super Bowl, ecommerce brand Rakuten is taking the opportunity to boost brandawareness with a nostalgic campaign featuring 90s star Alicia Silverstone. Get MarTech! In your inbox.
“As we continue to raise the bar, disrupt the cybersecurity industry and reimagine how to solve deep customer pain points in the era where security, observability and data are converging, Jennifer’s innovative skill set and results-driven leadership approach are the perfect fit for CrowdStrike’s brand evolution.”.
The primary goal of an integrated B2B marketing campaign is to generate traffic, and brandawareness, and drive higher conversions by leveraging as many marketing channels as possible such as content, emails, display ads, social media, and many more. Why B2B companies should think of an integrated marketing campaign? How do you do it?
We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Get MarTech! In your inbox.
If you’re going to chime into an established community, do so with purpose. If you’re running a brandawareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.
Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications.
Key takeaways: Lay the basis for strong long-term relationships with content creators by setting clear goals and communicating regularly with them. What messaging best communicates that value? Don’t be vague and only talk about increasing site visitors or brandawareness. The value you bring to them. In your inbox.
Regarding purchase intent, 61% said they would definitely or probably buy the brand in the future representing a significant uplift of 9%. Looking at prompted brandawareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand.
Multichannel vs. omnichannel While multichannel and omnichannel may seem similar, the key distinction lies in their approach to data integration and communication consistency. Stronger brand building: Consistent messaging across channels strengthens brandawareness and provides a competitive edge.
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