Martech

FEBRUARY 22, 2024

I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform.

MarTech 89

MarTech Machine Learning SEO CPA 89

Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. What Is the AdSense Arbitrage Method? AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites.

CPC 52

CPC Non-Profit Native Advertising SEO 52

Mediavine

OCTOBER 18, 2022

We’re excited to announce the launch of PubNation, an entirely new offering built by Mediavine utilizing our industry leading ad technology. What is PubNation, and why did we build it? What are its similarities and differences with traditional Mediavine Ad Management? What is PubNation?

Entertainment 102

Entertainment Ad Exchange Food Advertising 102

Paleo AdTech

DECEMBER 10, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008. Fit was suboptimal.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Ad Rants

AUGUST 2, 2022

Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. It will also position you above your competition in the search engine results pages (SERPs), which is what all marketers aim for. Let's dive in!

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Monetize More

JUNE 15, 2023

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right? This is where Header Bidding comes in.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Fuel Lines

FEBRUARY 8, 2013

You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. Very helpful when you are managing a client’s social media.

Agency 275

Agency Media Retail Conversion 275

AdvertiseMint

JULY 14, 2023

This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? It lets you reach people and inform them about what you can offer. They also create ads that meet their needs.

Media 98

Media Marketing SEO Impressions 98

Martech

DECEMBER 1, 2023

Custom GPT models offer controlled data but are limited to what is provided. Action: Specifies what the system should do. Analyze the provided Google Analytics channel data to identify audience origins and the most effective channels. Extract actionable insights for the marketing manager’s budgeting.

Marketing 141

Marketing Conversion Rate Audience MarTech 141

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? The ad buying process is now swift and streamlined.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. 2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. In 2023, five U.S. Which leads me to ….

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

Automatad Inc.

JANUARY 23, 2024

Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. What Is Protected Audience API? So, let’s dive in.

Audience 52

Audience Cookies Ad Server Viewability 52

Ad Rants

SEPTEMBER 27, 2022

Uncover trends using big data analysis to optimize strategies and ad campaigns. The AI assistants help the user find exactly what they are looking for and prevent abandoning the site by offering quick guidance to the user. A machine is known to be artificially intelligent if it can perform any task that a normal human can do.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Paleo AdTech

MARCH 17, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008. Fit was suboptimal.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. What is AdSense? What is Google Ad Exchange?

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

Digiday

OCTOBER 20, 2022

Google is rolling out My Ad Center, a portal it hopes will attract users to sign in and indicate preferences for the types of ads they want to see across its Discover, Search, YouTube, and network properties. ” So, how does it work? ” So, how does it work? So, why this, and why now? Ruben Schreurs.

Cookies 68

Cookies Advertising Media 68

illumin

SEPTEMBER 20, 2023

With that being said, what is data attribution and how does it help marketers make informed decisions? What is data attribution? This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. Why does data attribution matter to marketers?

Conversion 52

Conversion ROI Ad Tech Marketing 52

AdvertiseMint

JULY 15, 2023

Moreover, having one boosts your credibility while informing visitors about what you can offer. Moreover, show visitors how what you offer can solve their pain points. Put a description of the service on your website so customers know what to expect before they work with you. Ask them what you can do better.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Okay, so what is PAIR and why is it important? But what does this mean?

Advertising 71

Advertising Demand Side Platform Public Relations Cookies 71

Monetize More

FEBRUARY 20, 2023

One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and how you can start using them on your site. What are Parallax Ads?

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? What is the future of adtech? What is adtech? Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Ad Ops Hero

MAY 7, 2023

By inputting a simple prompt, you can get a whole host of ideas, from blog post topics to social media captions, that can help you create engaging and effective marketing campaigns for your clients. Simply input a prompt like "What are some fun ways to promote a new product on social media?"

A/B Testing 79

A/B Testing Finance Audience Education 79

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. But what is programmatic direct exactly and how does it work? Table of Contents What Is Programmatic Direct? What Is Programmatic Direct? How Does Programmatic Direct Work?

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Monetize More

APRIL 11, 2023

Google AdSense crawls websites to display relevant ads to users. Sometimes, AdSense may encounter errors while crawling a website, which can impact the delivery of ads. For publishers who focus on monetizing their ad inventory , it is a huge plus to know what AdSense crawlers are and how they can help you to fix issues.

Ad Inventory 52

Ad Inventory Impressions Ad network Advertising 52

Ad Wisey

AUGUST 2, 2022

To serve advertising throughout the Google network, Performance Max campaigns employ asset groups that consist of pictures, text, logos, YouTube videos, and other forms of media related to that specific group. In this blog, we take a closer look at Google Performance Max ads: their mechanisms, benefits, drawbacks, and potential impact.

Conversion 52

Conversion Audience eCommerce Advertising 52

Digiday

NOVEMBER 16, 2022

Arthur Gerigk, senior director of product management, Google Ads. Ahead of the holiday season, Google partnered with Ipsos to identify ways brands are keeping their audience engaged across platforms. To that end, 2 in 5 said they enjoy exploring Google feeds for shopping ideas because they are more personalized.

Audience 72

Audience Video Ads Conversion Advertising 72

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. What Is a Data Clean Room? How Does a Data Clean Room Work? Ready to use.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Monetize More

SEPTEMBER 8, 2022

Content creators, such as social media influencers and blog writers, get revenue from this. These monetization strategies work with different types of content, from blog posts to videos. You can start affiliate marketing if you have a blog, a series of videos, or any type of content. Affiliate Sales. Membership Content.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

Paleo AdTech

DECEMBER 10, 2023

Andy was VP of pricing and yield management at Yahoo and helped lead a revamp and professionalization of the portal’s approach to pricing and selling ads. He brought on both Rapt (via our previous guest Tom Chavez ) and Right Media (via Brian O’Kelley ) to improve yield management and to gain access to demand on RM’s exchange.

Ad Server 52

Ad Server Media Ad Tech Marketing 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Now, we have multiple regulations regarding cookie management, consent requests, privacy policy, and other aspects. What Are First-Party Cookies? For instance, these can be language preferences, login credentials, products added to the cart, viewed pages, etc.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech

OCTOBER 10, 2023

This means businesses must invest in a solid online presence, reputation management and strong brand assets. Growing privacy concerns and widespread ad-blocking software hinder its efficiency. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups.

Pop-Up 116

Pop-Up Banner eCommerce Audience 116

VideoWeek

SEPTEMBER 2, 2022

Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. Details of Netflix’s ad-supported plans finally began to emerge this week, including rumours of subscription pricing and the potential cost for advertisers, plus key hires for its advertising business. The price is around half that of its current ad-free offering.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. What Is Preferred Deal? Then, the Ad Manager renders the ad on your website. There is no auction.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. This blog walks you through what are programmatic direct deals and how to set them up in the GAM. What Is Programmatic Direct? What Is Programmatic Direct Deal?

CPM 52

CPM Viewability Ad Server Ad Space 52

illumin

OCTOBER 25, 2023

Marketers need to know where and when to reach people, what media formats are resonating, and – most importantly – understand the interests and communications styles that are likely to engage audiences on social media. Google Trends: Google Trends is one of the most famous tools for tracking online trends.

Media 52

Media Audience Ad Tech Communications 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52