Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. study found only 13% of the population trusted ad executives. Google is requiring political ads using significant AI content to have warning labels like: “This image does not depict real events.”

MarTech 97

MarTech Education Marketing Advertising 97

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

Martech

JULY 21, 2023

It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Rather than letting you produce an entire blog at once (which tends to yield generic, derivative content at best), HubSpot forces you to generate them in smaller segments. Inbox assistance.

Marketing 95

Marketing SEO MarTech Audience 95

Monetize More

APRIL 14, 2023

MonetizeMore is in the business of helping website publishers realize their full ad revenue potential. We have worked with many publishers who have encountered issues with getting banned or having their ads disabled by Adsense due to certain content policy violations. Automatically generated content without manual review or curation.

Entertainment 97

Entertainment Ad Exchange eCommerce Media 97

Martech

JANUARY 30, 2024

What could go wrong? Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Google Ads smart bidding. We took a slightly different approach. Google Analytics.

Cookies 124

Cookies Marketing Retargeting CPC 124

Paleo AdTech

DECEMBER 10, 2023

After a smoke-filled start as cigar review editor at Smoke magazine, Chris held various sales roles at publishers including MediaBistro, at the time a thriving content and job search site for media mavens, before finding his way to ad tech via start-ups such as Traffiq and nPario. Chris O’Hara is V.P. Don’t miss it.

Ad Tech 52

Ad Tech Cookies Audience Agency 52

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Or auto-targeting and AI ad generation.

Marketing 137

Marketing Machine Learning Audience MarTech 137

Rob Campbell

NOVEMBER 15, 2023

But now – after all these years of updates – things are getting a bit thin on the ground and you can almost hear the scraping of the barrel in terms of what is being added or updated. I know Apple increasingly wants to be seen as a credible health-tech company. If you are … you get this: All good eh?

Impressions 67

Impressions 67

Martech

JUNE 26, 2023

The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

MarTech 107

MarTech Marketing Audience SEO 107

Martech

APRIL 18, 2024

I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI? What’s your budget? What type of customer support are you looking for? Which marketing tasks could benefit from the help of AI tools?

Education 133

Education Conversion Marketing Media 133

TechCrunch Ads

AUGUST 5, 2022

This web tracking protection is not offered by most other popular browsers by default and sits on top of many other DuckDuckGo protections,” he added. to determine whether an ad click actually led to a purchase). DDG claims this third party tracker loading protection is not offered by most other popular browsers by default.

Ad Click 99

Ad Click Cookies Conversion Advertising 99

Martech Series

FEBRUARY 13, 2023

Fred can answer questions about what happened in your meetings, writes follow-up emails, and turns transcripts into blogs. Fireflies.ai , an AI notetaker platform for meetings, announced the launch of AskFred, which is integrated with the same cutting-edge tech that also powers OpenAI’s ChatGPT. Fireflies.ai Fireflies.ai

Conversion 74

Conversion MarTech Marketing 74

Digiday

MARCH 29, 2023

Big Tech platforms are under fire from all directions, with last week’s grilling of TikTok’s CEO in front of congress a prime example of the political antipathy such players face. “In 2022, we added or updated 29 policies for advertisers and publishers,” he wrote. million advertisers’ accounts in 2022.

Ad network 62

Ad network Ad Tech Advertising Media 62

Ad Rants

OCTOBER 24, 2022

And it's not just for social media pages and YouTube ads. This may be because the older generation of B2B buyers was not as tech-savvy. They have businesses to run! That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text. Text-based content can't do that.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

The Ad Tech Blog

MARCH 1, 2021

So, I decided to play with javascript animations and added a small easter egg: if you mouse over at the very top, the company’s mascot will pop up. “ I don’t care what happens next. He did care about what happens next because he was on the hook if something happened. In my first job, I was a web developer.

Pop-Up 130

Pop-Up Shipping Ad Tech 130

The Ad Tech Blog

JANUARY 9, 2021

Staying away from the concept of “ Waterfall ” is what is preventing your engineering team from moving faster. The post What exactly is the Waterfall methodology? appeared first on The Ad Tech Blog. Embrace Waterfall. The Waterfall methodology is a myth. Hard dependencies are your friend.

Manufacturing 130

Manufacturing Ad Tech Communications 130

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. This was spurred, in part, by Microsoft announcing it would be adding ChatGPT to most of its products. The warning comes as the FTC is increasing its focus on high tech companies. Why we care.

MarTech 97

MarTech Marketing Agency Advertising 97

Ad Rants

SEPTEMBER 27, 2022

Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions. Uncover trends using big data analysis to optimize strategies and ad campaigns. Google, Pinterest, eBay, and other big tech companies are famously known to use image recognition technology to identify objects.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Paleo AdTech

DECEMBER 10, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. So he marched down to Starbucks, where BI was camped out live-blogging, and confronted the scribes. The real @aripap is currently at almost 24K followers on Twitter.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

Ad Tech 63

Ad Tech Data Management Platform Affiliates Ad Inventory 63

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Colony

MAY 23, 2022

In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s take of the digital ad market. our most private content or what we might have bought at the drugstore.

Conversion Rate 79

Conversion Rate Advertising Conversion Mobile Ads 79

Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. What Is the AdSense Arbitrage Method? AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites.

CPC 52

CPC Non-Profit Native Advertising SEO 52

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

AdvertiseMint

SEPTEMBER 9, 2023

This blog post will dive deep into this powerful concept, explore real-life examples, and reveal the secrets behind their success. What are Amazon Influencer Storefronts? The Skinny Confidential Lauryn Evarts Bosstick, owner of The Skinny Confidential Amazon storefront, started creating blogs out of boredom in 2011.

Affiliates 52

Affiliates Audience Fashion Media 52

Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this.

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. There’s so much we don’t know about what will happen in the next 12 months. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023.

Marketing 112

Marketing Retail MarTech Communications 112

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . In this post, we’ll cover: What is content marketing? What types of tools or software enable content marketing? Additional reading.

Marketing 133

Marketing SEO ROI Conversion 133

illumin

FEBRUARY 20, 2024

However, it’s not only the tech and phone companies that have invested in and taken advantage of this multi-year trend. However, it’s not only the tech and phone companies that have invested in and taken advantage of this multi-year trend. What is mobile advertising? Let’s face it: using our phones is second nature.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Martech

OCTOBER 14, 2022

Our customers have a true enthusiast culture when it comes to riding, but what they shop for often depends on their riding style. To tee up tests for success, she recommends: Testing something that’s going to have enough traffic to get a good read on what you’re trying to answer. Defining clear success metrics.

A/B Testing 118

A/B Testing Marketing Retail Communications 118

Martech

FEBRUARY 10, 2022

This could mean that marketers on the fence about whether they should get into the NFT game could have support if their business is a Salesforce customer, or if other major tech companies decide to provide a similar cloud service. The post What a Salesforce NFT cloud service could mean for marketers appeared first on MarTech.

Marketing 93

Marketing Cookies MarTech 93

illumin

NOVEMBER 7, 2023

For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is a customer/consumer journey? What is journey advertising? What is journey marketing?

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

Ad Tech 73

Ad Tech Demand Side Platform Data Management Platform Audience 73

Monetize More

NOVEMBER 25, 2022

Ad blockers are on the rise, and they’re not going away. Ad Blocking software is used by over 615 million people worldwide, with nearly 200 million users in the US alone. As a publisher of content online, it’s important to understand how ad blockers work and what you can do about them. How Ad Blockers Work.

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

Paleo AdTech

MARCH 17, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. So he marched down to Starbucks, where BI was camped out live-blogging, and confronted the scribes. The real @aripap is currently at almost 24K followers on Twitter.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service? SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Paleo AdTech

DECEMBER 10, 2023

Andy was VP of pricing and yield management at Yahoo and helped lead a revamp and professionalization of the portal’s approach to pricing and selling ads. Today he is Chief Operating Officer at Solestial , a company in space tech that develops solar panels. In time, Right Media was acquired by Yahoo. Andy co-founded Brand.net in 2007.

Ad Server 52

Ad Server Media Ad Tech Marketing 52