Remove blog tag social media marketing
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3 DAM considerations before adopting genAI

Martech

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. How much dynamic media do you need and are you satisfied with this tool’s quality? For more, see this recent blog post from IBM on the sources of bias in AI, with examples).

MarTech 101
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HubSpot’s October 2023 releases: The manager’s guide

Martech

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Edit marketing emails. Enroll contacts in sequences (beta).

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Opening the door – the key to finding the latest social media trends

illumin

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Media 52
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Marketing 125
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How To Cross Post From Facebook to Instagram

AdvertiseMint

Social media enthusiasts often juggle multiple platforms to share their content with a wider audience. This blog post will discuss how you can use the cross-posting feature to cross-post content from your Facebook page to your Instagram account. Tagging: Double-check any tagged people or pages.

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What Is Earned Media?

AdvertiseMint

Definition Earned Media? Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources.

Media 52
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Where to begin with privacy: Friday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how are your customers trying to “hack” your products and services? Here’s my hack. Not the same, but not terrible. Chris Wood, Editor. Why we care.

SEO 109