Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Why Is SEO Important for B2B?

SEO 137

SEO CPC Conversion Rate Education 137

AdvertiseMint

JANUARY 21, 2024

See it as a smart helper doing the hard stuff for you – like emails, posts, ad management, lead tagging, workflows, and more. B2B startups ready to automate lead flows via email and SMS marketing. It automatically finds mentions of your brand across websites, blogs, and forums – beyond just social media.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

VideoWeek

FEBRUARY 16, 2024

The ‘Creator Targeting’ functionality will allow advertisers to place ads against a “curated list of premium content creators”, the social firm said in a blog post. Disney says it then uses proprietary metadata tagging to label its library of content, enabling advertisers to target based on these properties. Read on VideoWeek.

Marketing 52

Marketing Media Entertainment Agency 52

Martech Series

NOVEMBER 18, 2022

As a result, content strategists can develop blogs, articles, and other types of content to engage and connect with users using more relevance. Quick Content Generation: Machines are now able to gather data and analytics for use in content like articles and blogs as AI has progressed. The possibilities are simply endless.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Smart-Hub

AUGUST 8, 2023

One of those is the Video Ad Serving Template, or VAST tag. Developed by the Interactive Advertising Bureau (IAB), VAST tags are standardized scripts that ensure the smooth delivery, management, and tracking of video ads across various platforms and devices. But what is B2B programmatic advertising?

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Single Grain

SEPTEMBER 8, 2020

1) Add the Year to Your Title Tag. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year. Data from ClickFlow also supports this, showing that title tags that include the current year receive a 50-150% increased CTR. higher CTR than neutral titles. .

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

MARCH 28, 2022

For example, did a new customer convert from the email campaign and just coincidentally read a blog post? And was the blog post a critical element that pushed them to ultimately purchase the product? Therefore, it's important to optimize your title tag and meta description to be as appealing as possible without being misleading.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Martech

NOVEMBER 20, 2023

Publishing authoritative content is among the best ways to attract high-value B2B leads. However, creating appealing content for buyers at different stages of the buying journey is often the greatest challenge for B2B marketers. Discover the power of curation and how to start curating content for more effective B2B marketing.

Marketing 137

Marketing Audience Entertainment Conversion 137

Single Grain

MAY 1, 2023

B2B businesses must emphasize social media marketing in their strategies. The best way to achieve this is by keeping up with B2B social media trends. In this post, we’ll go over some key trends in B2B social media marketing and predictions for the future. The days of hard-selling and pushy sales tactics are over.

Media 52

Media Audience Brand Awareness SEO 52

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52

Single Grain

FEBRUARY 15, 2022

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. Moosend's existing blog posts by up to 327%. The 7 Steps We Took to Grow Their Blog Traffic.

SEO 98

SEO Affiliates eCommerce Marketing 98

Single Grain

APRIL 1, 2020

HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Once an expert features your solution on their blog with the right audience, the traffic and leads will hit your site immediately. For instance, established digital marketing blog SEJ will charge you $2,500 USD for a dedicated newsletter.

Conversion Rate 126

Conversion Rate SEO Conversion Education 126

Single Grain

AUGUST 24, 2021

Finding longer, shorter or duplicate meta tags. There is always a risk of duplicate content, broken links, orphan pages, missing title tags, missing heading tags, longer or shorter description tags, etc. The title and meta tag are critical elements of every web page. Getting insights on content ideas.

SEO 52

SEO CPC Conversion ROI 52

Spoton Digital Media

NOVEMBER 10, 2022

To get results from B2B social media, you can’t approach it as an afterthought. If you want to see real results from B2B social media -- and use it to effectively attract, engage, and convert audiences -- you need a strategy to take it to the next level. Assign goals to your social media efforts. Get to know your audience.

Media 90

Media Brand Awareness Audience Impressions 90

Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. Dive Deeper: How to Use Social Media for B2B Lead Generation.

SEO 100

SEO Media Banner Audience 100

Single Grain

DECEMBER 8, 2020

This can be Mixpanel for SaaS, but also Salesforce, Google Analytics, Google Tag Manager, Ahrefs, Facebook Ads, A/B testing tools, and more. B2B Bloggers Boost Group. Moreover, they probably went into their current profession out of pure curiosity while writing a blog or trying to develop a side project. 5) Go Getters.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

MARCH 29, 2023

Title Tags and Meta Descriptions Ensure that the site’s HTML code specifies the title and meta description tag. Use this SERP preview tool to preview the URL, meta title and description in SERPs on mobile and desktop: Dive Deeper: How to Write a Strong SEO Title Tag (with Formulas & Templates!)

SEO 52

SEO Conversion Rate Non-Profit Audience 52

Single Grain

JUNE 11, 2019

For B2B brands, LinkedIn can be an advertising goldmine. Just like with Google and Facebook, you can add a retargeting pixel — called the LinkedIn Insight Tag — to your website in order to retarget people on LinkedIn who visit your site. If they read a blog post, you can serve them an ad with related SEO tips content.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Single Grain

MARCH 1, 2023

Dive Deeper: * 30 Ways to Come Up with Great Ideas for Your Blog Posts * Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog * How to Use ChatGPT for Powerful Content Creation (+ Examples!) And although they don’t offer a free plan, you can give it a test run using a 30-day free trial.

SEO 52

SEO Media Marketing Fashion 52

Single Grain

SEPTEMBER 23, 2020

Dive Deeper: B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight. They focused on keywords they had moderate ranking for with high volume, and tested changes to their title tags. Challenge 2: to build a blog. As with our SEO expertise, building a blog is what we do best. million to over 2.3

Agency 98

Agency SEO Marketing Pop-Up 98

Single Grain

MAY 4, 2022

By default, WordPress blog URLs are not SEO-friendly, so WP SEO experts can help you set a better-optimized permalink structure. Dive Deeper: Top Marketing KPIs that Every B2B Company Needs to Track. Their team helps every client set up essential tools like Google Analytics, Search Console, Tag Manager, and Google Business Profile.

SEO 59

SEO Agency ROI Conversion 59

Single Grain

FEBRUARY 20, 2023

Is it worth the high price tag? I also like the vast array of content features you can add to your landing pages, such as: Blog posts Content blocks Countdown timers and progress bars Courses Custom HTML and Javascript Drop-down menus E-commerce features (shopping carts, checkouts, etc.) So what’s the deal here?

Pop-Up 52

Pop-Up eCommerce A/B Testing Marketing 52

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. Blogs are great. Vlogs, or video blogs, are much better. Just make sure to respond to fans who contribute or tag them in your posts to give credit where it’s due! The truth is, video marketing isn’t as complex as it seems.

Audience 145

Audience ROI Marketing Brand Awareness 145

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. This is also an excellent example of a B2B business channel that a single host runs. This is why 54% of bloggers write these types of engaging blogs. Updated October 2023.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Single Grain

AUGUST 6, 2020

For example, if you know what image ALT tags, Google AMP, breadcrumb links, and 301 redirects with 404 auto-detection are, then 3DCart may be a good choice for you. It’s one of the few platforms that offers B2B selling features like bulk pricing, customer groups and quote management.

eCommerce 90

eCommerce SEO Shipping Marketing 90

Single Grain

MARCH 30, 2020

Top Marketing KPIs that Every B2B Company Needs to Track. * Include title tags. Use tools from your site builder than can help with URLs, blog titles, contact info, site maps, and more. Include title tags. Use tools from your site builder than can help with URLs, blog titles, contact info, site maps, and more.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

JANUARY 16, 2023

Having a keyword in your title tag remains an important on-page SEO signal. For an excellent mobile searching experience, add the max-image-preview:large meta tag to the header of each page. Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag. Blogging Wizard ). Adam Connel ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JULY 1, 2021

Small-time bloggers are newbie bloggers who're just starting out their blogging journey. Jot down their names and blogs. Every day, dedicate an hour of your time in which you will share their content, comment on their blogs, and also engage them in Facebook groups. Hey [name], My name is [your name] and I blog at [your blog].

SEO 140

SEO Affiliates Shipping Marketing 140

Single Grain

MAY 25, 2021

Dive Deeper: * B2B SEO: How to Rank Your Business Website Higher in Search * SEO Strategy for Startups: How to Win in 2021 * 10 Effective SEO Techniques to Drive Organic Traffic in 2021. Some areas are more competitive than others, certain counties or cities have long names that affect your SEO tags, etc. . ZenDesk is a great example.

SEO 98

SEO Food Marketing Media 98

Single Grain

AUGUST 12, 2021

We’ve noticed, however, that there’s one SEO criteria that a large number of brands consistently miss even if they’re doing everything else correctly: Their SEO page title (aka title tag ). First, let's clear up one thing: SEO titles are not the same thing as blog post titles. Get A Free Consultation. What Is an SEO Title? .

SEO 145

SEO A/B Testing Impressions Click Through Rate 145

Single Grain

JULY 3, 2019

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. Single Grain blog.

SEO 91

SEO Real Estate Banner Finance 91

Lemonads

SEPTEMBER 21, 2020

Tag contacts on signup: Landing pages with a signup form can add up to five tags to contacts who subscribe. You can organize contacts into an existing tag or into a new tag so that you can segment similar contacts later. month for Essentials $14.99/month In fact, Pardot doesn’t have a huge stock of templates.

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Single Grain

AUGUST 26, 2021

Learn More: * 9 Quick SEO Tactics That Only Take 10 Minutes to Implement * 48 Content Marketing Tools to Make Your Life Easier * How to Write a Strong SEO Title Tag (with Formulas & Templates!). If you’ve only got 50 blog posts, you’re going to notice this change. Which Businesses Should Use an SEO Platform?

SEO 52

SEO Audience Conversion Marketing 52

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

NOVEMBER 12, 2020

H1 Tag (keyword optimized). H2 Tag (secondary keywords). Canonical Tag (specified to the correct URL). Alt Tags Contain Target Keyword. According to HubSpot’s research, SEO is the lowest risk, highest ROI B2B marketing channel. SERP Analysis (can you even rank?). Target search term present. <60 characters.

SEO 114

SEO Brand Awareness Audience ROI 114

Single Grain

NOVEMBER 6, 2019

People prefer different types of content, and some will read your blog for years before deciding to hit the “purchase” button on your website. A destination page can be: “ Equal to ” for fixed, static pages like /thanks.html or /blog/google-analytics-guide. Related Content: Everything You Need to Know About B2B Performance Metrics.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. Content marketing, encompassing blog posts and various content formats, plays a pivotal role in boosting a SaaS company’s search engine rankings.

Marketing 98

Marketing SEO Conversion Rate Audience 98