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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources.

Education 131
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This week’s AI-powered martech releases

Martech

Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities. marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. Why isn’t it helping?

MarTech 112
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter. Complete a tutorial.

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Top social media monitoring capabilities for brands

Martech

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Media 134
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An Advanced Guide to Create an Editorial Calendar That Boosts Conversions

Ad Rants

Decide the Tools You Want to Use. The first step is to decide which tools you want to use for your editorial calendar. But as your content strategy grows, you may want to consider using a more robust tool that can help you better track your progress and manage your workflow. Have a Content Backlog. Develop Your Content Strategy.

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Listen to Episode 7 of Venable’s Ad Law Tool Kit Show – “Payment Processing”

All About Advertising Law

Episode 7 of the Ad Law Tool Kit Show, “Payment Processing,” is now available. Robust merchant processing includes credit/debit card, ACH networks, and auxiliary services like analytics, dispute resolution, and security tools. And check out more chapters of Venable’s Advertising Law Tool Kit.

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What is AI in Marketing: Growing Trends in Coming Years

Ad Rants

From AI tools to automate daily tasks to developing algorithms to analyze large databases, the utility of AI can vary for various digital marketing tasks. Automating repetitive mechanical tasks such as scheduling emails, meetings, social media postings. Predictive Analytics and Forecasting.