Smart-Hub

OCTOBER 16, 2023

. “It was fascinating to witness the ongoing evolution of our industry, not only engaging with our existing partners but also sharing our insights with those who are keen to explore the intricacies of programmatic business. ” Anna Zhukovska, the Account Manager of SmartHub SmartHub's Features Have No Limits!

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Retail Ad Exchange Cookies Fashion 64

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. In the realm of B2B programmatic advertising, the implementation of VAST tags can serve as a catalyst for campaign success. But what is B2B programmatic advertising?

Advertising 52

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

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Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. And Programmatic video advertising seems to have become popular among creators and marketers.

Advertising 52

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Smart-Hub

NOVEMBER 1, 2023

Nowadays, online advertising sells better than any billboard. Interstitials Interstitial ads, often referred to as splash pages, are full-screen advertisements popping up during breaks in a user’s interaction with an app or website. It will be also useful for you to explore these 8 programmatic video advertising trends.

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Mobile Ads Advertising Banner Ad Exchange 67

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. What is Native Advertising?

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Smart-Hub

DECEMBER 1, 2021

This trend has put tremendous pressure on advertising agencies and professionals to develop better strategies to get brands and messages out to the right people at the lowest cost possible. Here enters programmatic advertising. Just what is it, and how does one maximize opportunities from this new trend?

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Retargeting Entertainment Conversion Rate Brand Awareness 52

NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. It is best to differentiate paid search advertising campaigns.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Basis

JULY 27, 2022

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up rates in multiple areas. 2022 Midterm Election Advertising Overview. 2022 Midterm Election Advertising Overview. Political CTV ad spend is expected to top $1.5B

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Advertising Media Marketing 71

RevX

OCTOBER 5, 2021

Engagement and revenue growth opportunities abound for mobile apps willing to bet on solid advertising plans during this particular period. Swiggy presents a successful case of using a carefully planned programmatic strategy over the last year to drive a 177% increase in new users , 2.4x more app installs, and 3.2x more orders.

Advertising 52

Advertising Food CPM Entertainment 52

Monetize More

FEBRUARY 26, 2023

Advertisers set their desired price per 1000 ads served. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions.

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CPM Impressions Viewability Click Through Rate 98

Mediavine

APRIL 27, 2023

If you’re reading this, you survived what is historically the slowest time of the year in the advertising industry – and in this case, it was a strange one. Back in 2021, we started a series on the Mediavine blog titled Behind the Numbers with Brad (BTWNB). The trends outlined in that post have stood the test of time.

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Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them. What Is Video Advertising? The advertisers generate high ROI with leads, conversions, and sales from these video ads. billion in 2028.

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Video Ads Advertising Viewability ROI 52

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

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Smart-Hub

APRIL 10, 2023

The free ad-supported streaming TV (FAST) model is growing in popularity with audiences and advertisers. Free ad-supported television (FAST) is a form of streaming television in which viewers watch content for free, but viewers must view advertisements to do so. The general trend and figures are rather remarkable. What is FAST?

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Audience Advertising Marketing Media 40

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.

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Smart-Hub

MAY 2, 2023

Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. With programmatic advertising advancing ever-increasingly, automation is essential to keeping up with the trends. All-in-all, AI helps you save time and money.

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Smart-Hub

OCTOBER 24, 2022

Of course, as specialists in this field, we follow all trends, analyze them to understand which ones are really promising and which are not so promising, and implement them in our products. In this article, we’ll talk about a few programmatic advertising trends that will definitely be relevant in the coming 2023.

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Basis

OCTOBER 21, 2022

“The tectonic plates of the industry are shifting.” – Andrew Susman, Institute for Advertising Ethics, Programmatic I/O 2022. Conversations at AdExchanger’s Programmatic I/O 2022 centered around these familiar industry woes, but it was the tone with which they were delivered that set them apart. Case in point?

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Education Machine Learning Rich Media Audience 52

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Subsequently, Google has made a few interesting announcements this year, regarding initiatives that can have a big impact on advertising. Google initiatives.

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InMobi

MARCH 12, 2020

Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. Programmatic advertising enables advertisers to generate quality ad impressions across a wide range of publishers and audiences without too much hassle.

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RevX

OCTOBER 25, 2021

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. So, putting your mobile game in front of the right users becomes the priority, and programmatic can help do just so. Programmatic can help. Delivering performance with the right programmatic ad strategy.

Advertising 52

Advertising Retargeting CPA CPM 52

NewProgrammatic

JANUARY 26, 2022

Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. To make it easier, we’ve listed summits, conferences, and expos that are not only relevant to the programmatic industry but also worthwhile to attend for anyone interested in growing a brand in a digital space.

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Affiliates Advertising eCommerce Retail 52

RevX

SEPTEMBER 13, 2021

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. And growth marketers in mobile gaming are not like other growth marketers.

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

NewProgrammatic

APRIL 28, 2022

And those looking to capitalize on programmatic media buying can now benefit from the BNPL hype as well. In this article, we’re taking a closer look at how brand-safe programmatic advertising solutions can help your business get more exposure with BNPL platforms… even if you’re not there.

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Advertising Brand Awareness Audience Conversion 94

PrograMetrix

JULY 21, 2021

Improve Your B2B Programmatic Advertising Using Intent Data. In the first part of our series on account-based marketing in 2021, we looked at five key trends in B2B marketing. One of the key points was that the pandemic accelerated the trend of moving business into the digital realm.

Advertising 52

Advertising Retargeting Fashion Marketing 52

RevX

NOVEMBER 22, 2021

Programmatic retargeting allows you to target users who have or had already downloaded your app and could be interested in booking future trips or looking at travel content. With a programmatic advertising strategy in place, it is easier than ever to reconnect and become again the preferred platform of choice.

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Retargeting CPM Conversion Audience 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Interested in learning more about the current state of mobile programmatic? This is the advertising world’s equivalent to buying on a stock exchange like NASDAQ.

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Advertising Ad Exchange Fill rate Ad Inventory 52

VideoWeek

APRIL 26, 2024

The company says Olli will help advertisers run more efficient campaigns, giving a clearer view across its different media channels. For example, WBD says an integration with VideoAmp will help advertisers exclude heavy linear TV viewers early in the planning process, redistributing that spend to boost reach and frequency.

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PrograMetrix

APRIL 28, 2021

How Data Decentralization Will Shape the Future of Programmatic. The 2020s got off to a rocky start , but as some things languished, other trends gained ground far more rapidly than could have been predicted. One of those trends was an overarching societal and technological push toward decentralization.

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Monetize More

FEBRUARY 24, 2023

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Track and analyze your RPM: Monitor your RPM rates and identify any trends or patterns. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay.

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CPM Fill rate Impressions CPC 52

SODP

FEBRUARY 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. What is Programmatic Advertising?

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. Considering that fraud costs in this space almost doubled from 2018 to 2019, marketers need to be worried about this rising trend.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

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Basis

JUNE 27, 2022

The images and advertisements that flood our social media feeds, the apartment maintenance team revving up the weedwhacker just as we sign on to a Zoom meeting, our pets softly snoring as we write a blog about podcasts…but I digress. Why does this constant state of stimulation matter, specifically for advertisers?

Marketing 78

Marketing Audience Video Ads Advertising 78

InMobi

SEPTEMBER 14, 2021

For these apps, InMobi is more than just one of many supply-side platforms (SSPs), ad networks and ad exchanges providing in-app ads from many nameless mobile app advertisers – rather, we are key to how they generate revenue and ultimately keep the lights on. For one, there’s a lot of money coming through programmatically.

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