Fuel Lines

JUNE 24, 2013

Guest posts written by, Jeff Adelson-Yan, co-founder + managing partner of Levelwing , a South Carolina-based firm servicing both agencies and marketers with digital marketing, analytics and intelligence solutions. Businesses today report that the number one challenge they face is increased competition within the marketplace.

Agency 278

Agency Media Marketing Advertising 278

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). But these days, a more accurate statement is probably: customer experience is king. How important is personalization in content marketing? How effective is content marketing?

Marketing 130

Marketing SEO ROI Conversion 130

Ad Colony

JUNE 13, 2022

In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and how some apps are primed to expand services to become super apps. Mobile Ad Spend Expected to Hit $350 Billion This Year. Is Marketing Tougher?

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Mobile Ads Advertising Food Marketing 75

Martech Series

NOVEMBER 18, 2022

Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. You start with the keyword research, review the data and trends along with analytics.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Ad Colony

JUNE 20, 2022

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. A M(ad) World. Learn all about these stories in this week’s Mobile Monday!

Advertising 52

Advertising Pop-Up Entertainment Communications 52

Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising.

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Ad Exchange Advertising ROI Non-Profit 40

Digital Turbine

JUNE 6, 2022

In this edition of Mobile Monday, we’re covering methods that can increase app user acquisition, the latest data on consumer preferences for mobile apps, in-app advertising, and in-app ads, and mobile gamers leaning into purchasing virtual goods. Mobile Revenue and Monetization Trends . Currently, the most popular apps for U.S.

Retail 52

Retail Manufacturing Mobile Ads Advertising 52

VideoWeek

MAY 12, 2023

Musk added he will transition to the role of CTO and executive chair in the next few weeks. Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock.

Advertising 52

Advertising Entertainment Media Non-Profit 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

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Video Ads Non-Profit CPM Viewability 40

AdvertiseMint

DECEMBER 6, 2023

” Some key tactics include: Content marketing (blogs, videos, etc) to attract visitors Search Engine Optimization (SEO) to get found via relevant searches Pay-per-click (PPC) advertising targeting buyer keywords and interests The goal is visibility. You have to nurture the interest with valuable content. Source: zipdo.co

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. ProSieben Lowers Revenue Outlook as Ad Revenues Struggle. Digital Ad Market Grew 15 Percent in H1, Finds IAB UK.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us!

Retail 64

Retail Ad Exchange Cookies Fashion 64

VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Top Stories Warner Bros.

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Viewability Audience Media Ad Tech 52

AdvertiseMint

JULY 17, 2023

It is a new way to advertise that uses creative ideas, special positioning, and targeted ads. Read on as we cover the following: The Advantage+ Ad Campaign 2 Types of Meta Advantage+ Ad Campaign How does Meta Advantage+ Ad campaign Work? It puts the campaign, ad creation process, and set together in one.

Machine Learning 52

Machine Learning Retargeting ROI Social Advertising 52

Basis

NOVEMBER 23, 2022

Indeed, there may be more ways than ever to connect with your target audiences, but there are also more ways than ever to court controversy—whether it’s an unfortunate ad placement next to unethical content, a PR slipup that goes viral, or even politically and socially treacherous partnerships that, until recently, may have been seen as safe.

Advertising 74

Advertising Machine Learning Media Audience 74

AdvertiseMint

NOVEMBER 21, 2023

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? It’s not magic – it’s artificial intelligence (AI) in action. Or generate thousands of ad variations to boost performance? Or generate thousands of ad variations to boost performance?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Martech Series

JANUARY 6, 2023

Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind. It’s effective because it provides an opportunity to create closer, more valuable, relationships with prospects and customers, coupled with access to a wealth of audience intelligence, first-party and zero-party data.

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Marketing Audience ROI Conversion 111

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. National linear TV revenues meanwhile are expected to be down by 3.3 Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

MAY 27, 2022

Video Drives European Ad Spend Growth. Outside of social, the study suggested a sectoral shift towards video, with ad spend rising 41 percent from 2020. By comparison, traditional advertising (such as banners, native and newsletter ads) grew by 20 percent across the same period. . Meta Updates Political Ad Transparency.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

NOVEMBER 11, 2022

The company’s recent introduction of ads will help it to more effectively monetise any sports rights it does buy. The news comes at the end of another tumultuous week for Twitter, which is hemorrhaging cash to the tune of $4 million a day, leading Insider Intelligence to cut its annual revenue outlook by 40 percent.

Media 52

Media Retargeting Non-Profit Entertainment 52

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So I’ve been on top of news stories reporting that some companies are already pulling back some ad spend. Segmentation will help increase revenue from inflation-weary customers.

Marketing 107

Marketing Retail MarTech Communications 107

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! AdsKeeper’s ads are of high quality and they can also be easily customized! Take a look at AdsKeeper Site Traffic !

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Native Advertising Advertising CPM Pop-Up 52

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. One agency, New York City-based integrated marketing shop Codeword, is currently experimenting with developing an internship program with two “interns” created by artificial intelligence.

Media 57

Media Agency Pop-Up Machine Learning 57

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Programmatic ad-buying.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Basis

FEBRUARY 23, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. The next generation artificial intelligence tech burst onto the scene late last year with the debut of ChatCPT and DALL-E 2 , both from Silicon Valley AI pioneer OpenAI. Now, how will AI shape the future of the industry?

Advertising 83

Advertising Machine Learning Conversion Rich Media 83

Ad Wisey

APRIL 29, 2022

Brand awareness can increase the favorable impression, but the stakes rise and can be disastrous for business if a crisis occurs. At the same time, customers expect the brand to be consistent so that the image they have of it matches the one presented by the business, which, in the end, leads to a 33 percent increase in revenue.

eCommerce 80

eCommerce Media Fashion Communications 80

Martech Series

JULY 11, 2022

Over the years, we added more and more advanced capabilities and extended the platform even further. and adding capabilities to expand our offering accordingly. Today, I am the head of the Partners business unit, responsible for Wix’s offering to all the professionals who build web presences for others.

MarTech 82

MarTech SEO eCommerce Conversion 82

Adtelligent

MARCH 12, 2020

In the Chromium blog article, director of Chrome Engineering Justin Schuh encourages advertising companies, publishers and other browsers to solve the challenges collectively. First-party cookies store login details, website configuration, and information about added products to the shopping cart.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

InMobi

DECEMBER 26, 2019

“We’re seeing a continued increase in spending for video across platforms, but the growth has been primarily focused on mobile and Connected TV,” says Vanja B. “Mobile consumers expect inspiring, personal and relevant experiences across an ever-growing variety of channels and ad formats.

Advertising 52

Advertising Viewability Marketing Media 52

InMobi

DECEMBER 19, 2019

How is data collected for mobile app ad campaigns, and what specifically is being gathered? Mike Brooks, SVP of Revenue at WeatherBug, noted. One of the biggest trends in 2020 will be the increased use of first-party data. Perhaps no topic is as talked about in this space today as data.

Advertising 52

Advertising Machine Learning GDPR Audience 52

InMobi

DECEMBER 17, 2018

In the new year, all viable business models will hinge on the rising revenue opportunity presented by all data types. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year. Note: This is the fourth in our series on top trends for 2019.

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Advertising Header Bidding GDPR Machine Learning 52

AdvertiseMint

JANUARY 21, 2024

See it as a smart helper doing the hard stuff for you – like emails, posts, ad management, lead tagging, workflows, and more. Marketing automation tools can take your digital marketing to the next level. But picking the right software can feel confusing with so many options out there. Every marketer needs these helpful tools.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Ad Ops Hero

OCTOBER 2, 2023

The potentials for increasing productivity or for enabling types of business not possible before are huge. Given how we think the market will develop, generative AI will get embedded into every application we use,” says Nick Patience, research director specializing in AI at S&P Global Market Intelligence. Everyone wants it.

Finance 91

Finance Marketing Conversion 91

Basis

JULY 27, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. The next generation artificial intelligence tech burst onto the scene late last year with the debut of ChatGPT and DALL-E 2 , both from Silicon Valley AI pioneer OpenAI. Now, how will AI shape the future of the industry? The rate of evolution is fast.

Advertising 52

Advertising Machine Learning Non-Profit Media 52

Lemonads

SEPTEMBER 10, 2020

Let’s check some ad examples! Nativo Ad Examples Nativo Ad Example #1 Nativo Ad Example #2 Nativo Ad Example #3 Nativo Pros for Advertisers: Ease of setting up a campaign User-friendly interface platform Great digital performer in the Native space. That’s right! No more searching and no more excuses ! ??

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Native Advertising Advertising CPC Banner 52

Lemonads

NOVEMBER 19, 2020

Understanding all of the elements that can affect your campaigns will allow you to develop a better strategy and ultimately yield higher revenue. Google is the most popular search engine in the world, so you can take advantage of the platform’s reach by learning how to get better organic rankings and get the top positions for your paid ads.

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Affiliates SEO Marketing Retargeting 52