Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Marketing 112

Marketing Education Machine Learning Entertainment 112

Ad Colony

MAY 27, 2022

The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings. Read the full report here. Islands in the Stream.

Food 84

Food Finance Marketing 84

Fuel Lines

FEBRUARY 3, 2016

Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. Of course, that notoriety is only because of the blog.”

Agency 253

Agency Marketing Media Advertising 253

Digital Turbine

SEPTEMBER 29, 2022

The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. Our BRAG Index is out! What show are you watching?”. The reason?

Marketing 98

Marketing 98

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Marketing 116

Marketing eCommerce Retail MarTech 116

AdvertiseMint

FEBRUARY 15, 2024

The Amazon Influencer Program has become a sought-after opportunity for content creators and social media enthusiasts. This blog post will discuss how many followers you need to join the Amazon Influencers Program. Amazon values the quality of your content and your audience’s engagement just as much as the follower count.

Audience 52

Audience Fashion Media Entertainment 52

Paleo AdTech

DECEMBER 10, 2023

of Global Product Marketing at Salesforce, focusing on the data and identity suite of products including Audience Studio (a DMP) and the Salesforce CDP. The latter is the #1 book on the hottest category in marketing technology today. It’s also one of the only books on the category, but let’s not quibble.

Ad Tech 52

Ad Tech Cookies Audience Agency 52

Fuel Lines

NOVEMBER 8, 2013

Your ad agency’s blog should be a central component of your social media strategy for new business. Here are some of my personal tips to generate traffic to your blog. Create an initial base of quality content. The tight time frame helps to develop a system for writing good content quickly. Knowledge is power.

SEO 274

SEO Agency Audience Media 274

AdvertiseMint

SEPTEMBER 9, 2023

This blog post will dive deep into this powerful concept, explore real-life examples, and reveal the secrets behind their success. Amazon influencer storefronts are a unique feature empowering social media influencers, content creators, and public figures. What are Amazon Influencer Storefronts?

Affiliates 52

Affiliates Audience Fashion Media 52

Ad Colony

JUNE 7, 2022

The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings. Of course, our BRAG blog has shown that all things are NOT equal.

Finance 72

Finance Food Marketing 72

illumin

OCTOBER 20, 2023

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. The importance of contextual targeting lies in its ability to provide relevant content to users and increase the effectiveness of advertising campaigns. What is contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Martech Series

JANUARY 16, 2023

Uniform digital experience composition platform simplifies the process of automating content with Algolia, enabling success for composable commerce initiatives. Uniform , leader of the emerging software category of digital experience composition, has partnered with Algolia, an award-winning, API-first platform for search and discovery.

Retail 76

Retail Conversion MarTech Marketing 76

Digital Turbine

MAY 26, 2022

The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. . The BRAG Blog gives you deeper insight into our findings. Read the full report here. Islands in the Stream.

Food 52

Food Finance Marketing 52

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. He has also been a frequent contributor on CDPs to the Gartner Blog Network. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Healthcare 98

Healthcare MarTech Education Marketing 98

Martech Series

NOVEMBER 18, 2022

When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. This delivers personalized content right to consumers’ social feeds.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

MARCH 6, 2023

As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. It helps writers and editors get started in developing pieces of content. I started in marketing. Developing website content. Creating blogs.

Conversion 114

Conversion Marketing MarTech Impressions 114

Brid.tv

FEBRUARY 2, 2023

So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. Table of Contents What Is Contextual Targeting? Contextual targeting is a form of personalized targeting that relies on website page content (context) and not the user’s behavioral patterns.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

Marketing 95

Marketing eCommerce Pop-Up Communications 95

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history.

A/B Testing 105

A/B Testing eCommerce Audience Retargeting 105

Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise. .”

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Agency Public Relations Retail Audience 279

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The 5 categories of fintech. The five primary fintech categories are: Digital payments. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce).

Marketing 116

Marketing Affiliates Finance Education 116

Digital Turbine

JUNE 7, 2022

The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. . The BRAG Blog gives you deeper insight into our findings. Of course, our BRAG blog has shown that all things are NOT equal.

Finance 52

Finance Food Marketing 52

Fuel Lines

FEBRUARY 7, 2013

Appeal and positioning were created through their niche blog which focuses content helps simplify intelligent systems marketing. An integrated social media strategy was implemented to build content, traffic and a prospective client community expeditiously. Blogging (10.4%) 4. Blogging (73.1%) 3. Over 41.5%

Media 264

Media Public Relations Agency Communications 264

Martech

AUGUST 22, 2022

Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? AI content generators invent facts.

SEO 101

SEO MarTech Marketing 101

Fuel Lines

MARCH 29, 2018

There is an easier way to solve the pain in positioning by implementing a comprehensive inbound marketing program and will quickly gain a positioning of expertise and have qualified prospects reaching out to you. Eric is the author of a niche blog, The Digestible Brand: The secret sauce for marketing nutrition to the confused consumer.

Agency 245

Agency Communications Media Food 245

Martech Series

FEBRUARY 28, 2023

The findings cover a wide scope of areas from time spent researching products to preferences for user-generated content (UGC) which all map to the rising demand for brand authenticity. Brands often think of generations in silos when developing marketing campaigns. After surveying more than 2,000 U.S.

Shipping 88

Shipping MarTech Marketing Audience 88

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons.

Media 52

Media Audience Ad Tech Communications 52

AdvertiseMint

OCTOBER 2, 2023

Whether you’re a seasoned affiliate marketer or a beginner, this guide will show how to earn money as an Amazon Associate. The Amazon Associates Program is an affiliate marketing initiative provided by Amazon. It allows individuals and businesses to earn commissions by promoting and marketing products on Amazon.

Affiliates 52

Affiliates SEO Conversion Rate Audience 52

Spoton Digital Media

SEPTEMBER 22, 2021

Content marketing is a somewhat loaded topic. So it’s not surprising that a lot of brands and businesses have questions when it comes to content marketing. We’re here to provide some insights and answer five of the most common content marketing questions. Do we really need more content?

Marketing 52

Marketing SEO Education Audience 52

AdvertiseMint

JANUARY 24, 2024

This blog will compare Facebook Pages and Groups to help you make the right choice. Privacy options: Groups can be public, private, or secret, offering control over who sees the content and who can join. Member-generated content: The focus is on content and discussions generated by all members, not just the group admin.

Communications 52

Communications Audience Brand Awareness Advertising 52

All About Advertising Law

DECEMBER 15, 2022

The Green Guides are the agency’s guidance document intended to “help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act.” For more insights into advertising law, bookmark our All About Advertising Law blog and subscribe to our monthly newsletter.

Agency 52

Agency Advertising Marketing 52

AdvertiseMint

FEBRUARY 25, 2024

Fill in your business name, category, address, and contact details. What content resonates with them? Create a content calendar. Plan your content by creating a content calendar. Schedule posts, updates, and promotions to ensure a steady flow of engaging content on your Page. Who are they? What do they like?

Audience 52

Audience Retargeting Media Agency 52

AdvertiseMint

DECEMBER 20, 2023

With about three billion active users , Facebook is a powerhouse in digital marketing. This blog post will discuss practical and effective strategies for leveraging Facebook to boost your lead generation. Below, we will explore the two main categories that can fuel your business growth on Facebook: 1. Craft compelling content.

Conversion 52

Conversion Audience Entertainment Video Ads 52

Digiday

OCTOBER 13, 2022

Whenever, wherever and however curiosity sparks, brands and marketers must be ready with a message that turns curious shoppers into customers. People turn to various forms of content to inform buying decisions, from unboxing videos to written recipes and home improvement blogs. According to a July 2021 Ipsos survey, 67% of U.S.

Shipping 65

Shipping Video Ads Audience Marketing 65

AdvertiseMint

SEPTEMBER 17, 2023

This blog will show you how to get verified on TikTok. It also helps you stand out in a sea of content. Do you consider yourself a public figure, celebrity, or influential content creator? You should familiarize yourself with its community guidelines and ensure your content follows them. Instant visibility.

Pop-Up 52

Pop-Up Media Agency Advertising 52

Martech

OCTOBER 14, 2022

That realization led Comoto on an introspective journey to transform how they access and use customer data to unlock the potential of their marketing channels. So, we decided to test a shop-by-category module on our homepage that resulted in a very positive incremental lift. Choosing the right optimization strategy.

A/B Testing 122

A/B Testing Marketing Retail Communications 122

Paleo AdTech

JULY 13, 2021

of Global Product Marketing at Salesforce, focusing on the data and identity suite of products including Audience Studio (a DMP) and the Salesforce CDP. The latter is the #1 book on the hottest category in marketing technology today. It’s also one of the only books on the category, but let’s not quibble.

Ad Tech 52

Ad Tech Cookies Audience Agency 52