Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. There will be an AI for that!

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Marketing Education Communications Entertainment 133

TechCrunch Ads

AUGUST 5, 2022

Our 3rd-Party Tracker Loading Protection helps address this vulnerability, by stopping most 3rd-party trackers from loading in the first place, providing significantly more protection,” Weinberg writes in the blog post. We’re glad this is no longer the case.

Ad Click 104

Ad Click Cookies Conversion Advertising 104

Martech

JANUARY 30, 2024

got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. Sentry provides SaaS error and performance monitoring to developers. What could go wrong?

Cookies 120

Cookies Marketing Retargeting CPC 120

Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. Consumers — especially younger ones — are increasingly distrustful of advertising. Why we care. The impact of this is unlikely to be limited to political marketing.

MarTech 94

MarTech Education Marketing Advertising 94

All About Advertising Law

FEBRUARY 23, 2024

Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit , which helps marketing teams navigate their organization’s legal risk. Advertisers that harness the power of lead generation should consider the best practices listed below to mitigate legal risk. Recognize the risk of noncompliance.

Advertising 59

Advertising Affiliates Communications Education 59

Fuel Lines

FEBRUARY 24, 2014

Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. Jeff is charged with business development for Barkley and in the following article, shares the tactics he has used to gain a positioning of expertise and infuse new business opportunities.

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Agency Marketing Retail Entertainment 279

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? We can use AI-driven chatbots to streamline customer service and online sales. We still need to use our brains.

Marketing 135

Marketing Machine Learning Audience MarTech 135

Monetize More

SEPTEMBER 8, 2022

Content creators, such as social media influencers and blog writers, get revenue from this. These monetization strategies work with different types of content, from blog posts to videos. You can start affiliate marketing if you have a blog, a series of videos, or any type of content. Affiliate Sales. These will be your options.

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Affiliates Click Through Rate Audience Banner 52

Smart-Hub

OCTOBER 16, 2023

Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees. Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees. This gathering resonated with nearly 40,000 industry professionals and featured the participation of more than 650 renowned companies.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. The initial idea behind them was simple — to benefit commercial use and allow customers to shop in online stores conveniently.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. SmartHub's Features Have No Limits! billion in 2024.

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Video Ads Ad Exchange Advertising Ad network 52

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. For more about contextual targeting—how it works, why it’s privacy-friendly, and the many benefits it offers—check out Why Contextual Targeting is Having a Moment in Digital Advertising.

Cookies 81

Cookies Marketing Machine Learning Audience 81

Smart-Hub

JANUARY 30, 2024

Due to severe competition in the market, advertisers are in a continuous search of effective marketing techniques, and some of them prefer applying so-called fallacies. Fallacies in advertising usually imply using false arguments and addressing customers’ emotions to persuade them to make a purchase.

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. Let’s face it: using our phones is second nature. In fact, spending for mobile advertising is expected to surpass $300 billion U.S. What is mobile advertising?

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. For more about contextual targeting—how it works, why it’s privacy-friendly, and the many benefits it offers—check out Why Contextual Targeting is Having a Moment in Digital Advertising.

Cookies 74

Cookies Marketing Machine Learning Audience 74

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. Let us know! The post FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers appeared first on MarTech.

Advertising 92

Advertising MarTech Media Marketing 92

Advendio

APRIL 4, 2023

Because, yeah, it basically means advertising. They can advertise their own products to introduce new products, increase sales, get rid of low-selling inventory, and even improve brand affinity and loyalty by speaking up about social topics that matter to their customers. Think of what works elsewhere: Practical tips on blogs.

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Retail Media Real Estate Retargeting 68

VideoWeek

SEPTEMBER 7, 2023

In a blog post Romana Pawar, director of product management at YouTube ads, said that the company is moving to introduce fewer, longer ad breaks in CTV viewing. But the change also represents a move to a more traditional TV ad break model, giving YouTube’s CTV inventory more of a TV feel from an advertiser’s point of view.

Video Ads 52

Video Ads Audience Advertising 52

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? You get the idea.

Marketing 67

Marketing Rich Media Audience Education 67

Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 This statistical fact proves the growing importance of connected TV in advertising. Measuring the conversion rate is the way to assess the overall effectiveness of advertising efforts.

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Conversion Rate Conversion Ad Exchange A/B Testing 67

Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. In short, a white label product is developed by a third-party provider and then used by a different company with its own branding. White label partnership is the latest trend in ad tech.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

All About Advertising Law

DECEMBER 21, 2022

This guidance replaces the Commission’s previous guidance, Dietary Supplements: An Advertising Guide for Industry , issued in 1998. For example, the guidance adds examples of what qualifying terms are appropriate. Another example discussed where disclosures may be necessary for interactions with medications.

Food 52

Food Agency Advertising Marketing 52

Basis

MAY 8, 2023

For example: Robert Kurtz: In 50 words or less, tell me the most important things about how artificial intelligence is set to change search engine marketing. Let’s return to Google’s Maximize conversions smart bidding strategy as an example. Generative AI On to the AI category of the moment: generative AI!

Marketing 77

Marketing Machine Learning SEO Conversion 77

VideoWeek

APRIL 26, 2024

The company says Olli will help advertisers run more efficient campaigns, giving a clearer view across its different media channels. For example, WBD says an integration with VideoAmp will help advertisers exclude heavy linear TV viewers early in the planning process, redistributing that spend to boost reach and frequency.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. The bill would no longer allow advertisers to target ads to consumers based on personal information. It removes personalization from advertising under the assumption users want no tracking,” Wenograd said. “As

Advertising 105

Advertising Marketing MarTech 105

Basis

FEBRUARY 7, 2023

In fact, research shows that US adults spend nearly over three hours per day watching digital video, and that number is only going to grow in the years ahead. For advertisers, this voraciousness for video represents an incredible opportunity to reach audiences in the form of digital video advertising. What are those?

Video Ads 75

Video Ads Banner Audience Food 75

Digiday

JANUARY 10, 2023

New year, same problems for Reddit: in the eyes of advertisers, it’s still an outlier. To be clear, the social news site has definitely made strides to curry favor with advertisers since the last time Digiday checked in a year ago. for example. The breadth is an issue because clients can’t put it in a neat box.”.

Impressions 68

Impressions Fashion Media Advertising 68

Monetize More

NOVEMBER 25, 2022

Ad Blocking software is used by over 615 million people worldwide, with nearly 200 million users in the US alone. However, there are a few tactics publishers can use to combat the use thereof and regain lost revenue. Ad blockers remain a problem for publishers monetizing content with ads. What to do now?

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there.

Marketing 90

Marketing eCommerce Pop-Up Communications 90

All About Advertising Law

DECEMBER 15, 2022

Energy Use/Energy Efficiency – The agency asks whether it should add guidance on energy efficiency claims, for example, for products like electric vehicles or home-related products. Please feel free to contact us at any time. We highly recommend affected businesses consider commenting on the development of this guidance.

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Agency Advertising Marketing 52

Aronson Ads

SEPTEMBER 21, 2023

In this blog, we’ll explore how Dodge, Jaguar, and Ram chose to present the discontinuation of their model and what you can look forward to in the future. Which Models Are Being Discontinued? 2023 Dodge Charger The iconic Dodge muscle car is no more — but only when equipped with an internal combustion engine.

Manufacturing 79

Manufacturing SEO Media Advertising 79

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. Book Your Free Consultation Spot Request a Callback How Precision Targeting Enhances Campaign Efficiency and Effectiveness First and foremost, let us clarify the precision targeting meaning. An advertiser sets up targeting via a DSP platform.

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Ad Exchange Banner Geo targeting Pop-Up 49

Automatad Inc.

APRIL 7, 2024

It is an unspoken problem dealt with by both publishers and advertisers. This blog curates the right approaches to overcome banner blindness with correct insights and factual information. For example, check the heatmap result of a Wikipedia page where readers were more focused on finding the Baryshnikov education.

Banner 52

Banner Rich Media Click Through Rate Video Ads 52

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. For more about contextual targeting—how it works, why it’s privacy-friendly, and the many benefits it offers—check out Why Contextual Targeting is Having a Moment in Digital Advertising.

Cookies 52

Cookies Marketing Machine Learning Audience 52

VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. TikTok for example announced it will stop personalising ads for users under 18, and allow users to turn off personalisation of their news feeds. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8

Media 52

Media Retail GDPR Agency 52