Ad Colony

MAY 23, 2022

In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s take of the digital ad market. Tech Leaders Take on Ad Regulation. The Advertising Experience.

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Karola Karlson

JANUARY 10, 2024

What are the biggest marketing trends in 2024? TOP 5 marketing trends in 2024: Gen Z social media is now a must-have Creator marketing & UGC keep growing The AI hype will calm down Results & quality beat scalability Real sustainability over greenwashing But first, a few words about 2023.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. What is Ad Tech?

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Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. What’s Best for In-Game Ads? between the ages of 18-34, want to be rewarded for seeing and engaging with in-game ads.

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Digital Remedy

DECEMBER 15, 2021

The marketing funnel is collapsing and CTV offers a unique ad environment and full-funnel measurement capabilities. CTV’s ability to merge the often separated performance and brand marketing worlds is redefining the digital ad space. Very rarely does someone convert after a single ad exposure.

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VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

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Smart-Hub

JANUARY 2, 2024

We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. When sales happen automatically in a split second, each website visitor sees their unique ads. These are also ad strategies with potential high profits.

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AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? You can invest in TikTok ads to market your products and services on the platform. This blog post will walk you through the ins and outs of using ads on TikTok. This blog post will walk you through the ins and outs of using ads on TikTok.

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Digital Remedy

SEPTEMBER 6, 2023

For digital marketers, this early surge is an invitation to innovate your strategy based on the most notable holiday shopping trends. Across markets, brands and retailers are also taking note of this new tech’s powerful impact. Three years later, this trend shows no signs of reversing. In 2020, U.S.

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Ad Monsters

NOVEMBER 30, 2022

Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. What are the malvertising trends for the upcoming year? They discussed the different types of malvertising scams, trends to look out for in 2023 and industry collaboration. During our Nov. Security Engineer.

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Lemonads

MAY 16, 2021

Are you willing to start a Blog this year? With the digital marketing boom, blogging is still a very profitable career option. Some people are making thousands of dollars from blogging. In this article, we will take you from what is a blog to the best blogging platforms, the pros, and the cons. What is a Blog?

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NewProgrammatic

MARCH 29, 2022

But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. The below list of programmatic trends in 2022 will make a great cheat sheet for every marketer and brand looking to scale their business. UX-centric approach.

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AdvertiseMint

JANUARY 18, 2024

Content comes formatted as: Blog articles and posts Ebooks and guides Webinars and videos Podcasts Infographics Quizzes and polls Email newsletters Strategic Content Drives Revenue Relevant content brings in website visitors from search engines and social referrals. Useful blogs encourage subscriptions and social media follows.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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illumin

FEBRUARY 20, 2024

However, it’s not only the tech and phone companies that have invested in and taken advantage of this multi-year trend. These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. Here are some of the types of mobile ads used today.

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AdvertiseMint

JANUARY 6, 2024

This blog post will discuss all you should know about reselling on Amazon’s online retail store. From tech gadgets to handmade crafts , choosing a niche you’re passionate about can make your reselling journey more enjoyable. Market trends, competition, and unforeseen challenges can impact your success.

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InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is how print and broadcast ads have long been purchased. This is where ad networks vs. ad exchanges come into play.

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illumin

SEPTEMBER 25, 2023

The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model.

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Karola Karlson

SEPTEMBER 27, 2023

In this interview with Siim Kera (The Estonian Marketing Association), we talked about greenwashing, silly ad messages, life abroad, and the productization of human beings. She’s got over 10,000 followers on LinkedIn and a popular marketing blog (the one you’re reading right now).

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VideoWeek

AUGUST 12, 2022

1 Sees Fall in Ad Revenues. The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. The Week in Tech. Top Stories. ProSiebenSat.1 German broadcasting group ProSiebenSat.1 Criteo Hit with €60 Million GDPR Fine.

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Martech

JUNE 6, 2023

Dig deeper: 5 ways to harness AI in B2B content creation For historical context, we turn to tech innovator and investor Marc Andreessen: “ We had two such anti-technology jobs moral panics in the last 20 years — “outsourcing” enabled by the Internet in the 2000s, and “robots” in the 2010s. The AI revolution screams career opportunity.

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MNTN

JULY 15, 2022

In Connected TV news, Netflix has been making waves recently with their announcement that they will be including an ad-supported tier to their subscription lineup by the end of the year. Digital Marketing Trends for 2022 – Digital marketing success requires a unique mix of data scientists and creative marketers.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. Buying an ad space online was a much simpler process than it is today.

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Smart-Hub

OCTOBER 16, 2023

Get a Consultation For Free Contact us On the main stage, industry authorities delved into the advancement of emerging technologies, the pervasive influence of major tech players, global energy challenges, and their implications for the marketing and advertising technology sector.

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Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards.

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InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see.

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VideoWeek

JANUARY 12, 2024

In this week’s Week in Review: Publisher plan to ramp up video output, Disney unveils new ad products, and Kantar shows the importance of sports for driving subscription sign-ups. Now Netflix execs are reportedly in discussions around introducing additional charges for games, in-game purchases or the inclusions of ads.

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S. Privacy Updates.

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Ad Colony

JUNE 14, 2022

The last few years in the ad tech space have been tumultuous, to say the least. I’ve learned about the burden ad monetization operations can bring and hear the need for a platform that is transparent and trustworthy. Learn More From Digital Turbine For the latest mobile news and updates, visit Digital Turbine’s blog.

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InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019.

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Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. Let’s briefly consider the types of CTV ads and how they work.

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AdvertiseMint

OCTOBER 7, 2023

This blog post will explain how you can sell on Amazon without inventory. Here are some product categories suitable for this approach: Electronics: Dropship gadgets, accessories, and tech products like phone cases, chargers, and headphones. Search for trending products with tools like Google Trends and Amazon Best Sellers.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. This is an area of particular interest to Muzzy.

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Digiday

JANUARY 10, 2023

Even so, it’s arguable that Reddit must do more to turn that sentiment into ad dollars. Reddit straddles an awkward space between social media, blog, forum and community interest site,” said Elliott Millard, head of planning at Wavemaker U.K. A clearer understanding of what it is and isn’t among marketers is a testament to that.

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RevX

OCTOBER 5, 2021

Food tech platforms also experience an average of 18 to 30% increase in daily orders during IPL. Using programmatic to spur ad performance during IPL season. Strive for high engagement: Experiment with different ad formats and choose the most engaging ones. Videos and animations are a great way to stand out. .

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AdvertiseMint

AUGUST 3, 2023

Are TikTok Ads worth it? This blog post will discuss the benefits of TikTok ads and cover some successful TikTok ad campaigns. Advantages of Using TikTok Ads TikTok ads are paid promotional content brands use to promote products and services. It has over 1 billion active users as of 2023.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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