Martech Series

DECEMBER 23, 2022

We are approaching the end of the year and the central theme of the month is Christmas, a festival celebrated by more than 160 countries across the globe, it is an amazing opportunity for marketers to thrill their customers and end users with their range of products and services using innovative pulls and campaigns. From 32% in 2020 to 14.4%

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Monetize More

AUGUST 30, 2022

As an ad management partner, who’s helped countless game publishers globally, we break down the best tips that can help you scale your ad revenue while keeping your players happy at the same time. If you’re looking for a new way to make money from your game, this blog post explains it all! 1- Banner Ads.

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AdvertiseMint

NOVEMBER 22, 2023

7 Powerful Ways to Scale Your Online Business Ready for business growth? Here are seven powerful ways to scale your business online. #1: Using data analytics can also help you learn more about your audience and potential customers. Worry no more! Let’s get started! Eco-friendly? Focused on career success?

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Non-Profit eCommerce SEO A/B Testing 52

Automatad Inc.

NOVEMBER 28, 2023

Then there’s the buzzkill of ad blockers. People love using them, but that’s a problem for you as a publisher. People love using them, but that’s a problem for you as a publisher. These blockers mean fewer eyes on your ads, hitting your income. And wait, there’s more!

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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AdvertiseMint

JUNE 15, 2023

Before we get into Facebook marketing tactics, use this beginner’s checklist to set your marketing strategy up for success: Make a Facebook business page. If you want to sell products online, you can use Facebook Shops. Make a Meta Ads Manager account. Meta Pixel helps you reach more people with your ads.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

AdvertiseMint

AUGUST 22, 2023

That’s why you need to target better leads – using all possible marketing strategies. It takes some work to attract marketing qualified leads , but the rewards are worth it. Your content, ads, and messaging will appeal to them. Generating a good number of qualified leads is essential to growing your business.

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A/B Testing Education Audience Conversion 52

Monetize More

DECEMBER 21, 2022

There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising. Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. Selling Branded Content. Fancy fails.

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All About Advertising Law

MARCH 16, 2017

Some time ago, we blogged about the ongoing Beastie Boys litigation against Monster Energy over copyright and right of publicity issues for a video Monster Energy posted on its website. Anheuser-Busch’s Answer is due by April 7, 2017. Perhaps some readers once (or still do!) The next case to watch is Kraft v.

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Media Advertising Food 56

VideoWeek

OCTOBER 1, 2022

Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions.

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Agency Media Non-Profit Retail 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Video Is the Preferred Medium.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Smart-Hub

NOVEMBER 1, 2023

It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them. They can be further categorized into in-stream and out-stream videos.

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AdvertiseMint

JANUARY 18, 2024

Digital marketing theories help explain how consumers behave online and ways to effectively reach and engage them. They provide tested models to guide marketing plans using digital tools and platforms. They provide tested models to guide marketing plans using digital tools and platforms. They supply strategic frameworks.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

AdvertiseMint

OCTOBER 9, 2023

This blog post will walk you through the ins and outs of this exciting opportunity, designed to help you grow your brand and earn money. These individuals have a significant online following and use their influence to recommend products to their audience. Do you love making videos, snapping photos, or crafting engaging posts?

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Affiliates Conversion Rate Audience Conversion 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. What’s causing this trend? billion in 2024.

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MNTN

APRIL 9, 2024

Making use of effective marketing touchpoints requires the right blend of digital and offline advertising campaigns to build awareness and strengthen your brand. This could be anything from seeing your logo on a billboard or a storefront to clicking a digital ad on social media. What Are Touchpoints in Marketing?

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Martech

JANUARY 24, 2023

You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. Check out these 11 proven tactics you can use to generate more customers for your business. Check out these 11 proven tactics you can use to generate more customers for your business.

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Media Audience Marketing Education 120

Martech Series

DECEMBER 22, 2022

Snapchat is one of the most widely used social media platforms in the world among the younger generation especially. There are more than 360 million active users monthly as per a report from January 2020 and the platform generates 3 million photos and videos every day. The blog communicated the following.

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Audience ROI Media Advertising 86

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. By: Disguising ads. Displaying image and video packs.

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SEO A/B Testing Click Through Rate Conversion 145

Single Grain

FEBRUARY 3, 2020

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” ” Across the world, only 57% of brands are trusted on average ( and only 33% in North America!) : These figures are shocking, right? They shouldn't be. Do you know of many brands that do this?

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A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JULY 16, 2020

14 Ways to Improve Customer Loyalty During COVID-19. Here are 14 excellent ways to boost customer loyalty during (and after) the Coronavirus pandemic. Not only that, but they are using words like “ friends ” to create an emotional connection. Use co-browsing to view and interact with customers' browser in real-time.

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NewProgrammatic

SEPTEMBER 8, 2021

But paving the way with extravagant campaigns is unaffordable or inefficient for most brands. The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Contextual advertising.

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SEO Ad Exchange Affiliates Audience 52

Single Grain

DECEMBER 27, 2022

As more companies move to digital marketing, having the right technology and tools is essential for success. ConvertKit is an email marketing platform particularly suited to bloggers, small businesses and entrepreneurs as it can help you build relationships with your customers, automate tasks, create forms, and much more. But is it worth it in 2023?

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A/B Testing Click Through Rate Marketing Affiliates 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Learn to create more effective LinkedIn ads: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Combating Rising Facebook Ad Costs. billion daily active users – which makes up 60.6%

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eCommerce CPM ROI Video Ads 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In 2020, ad impressions sold programmatically reached $129.1 ads) buying and selling. In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. billion U.S., billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. So how do you become strategic and versatile? Educate yourself. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow.

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SEO Education Marketing Non-Profit 119

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. What kind of ad revenue are they seeing, and how does InMobi fit into broader app monetization strategies? After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

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Header Bidding Fill rate Banner Ad Exchange 52

InMobi

AUGUST 24, 2016

Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the core mobile game experience. Button prompts a rewarded video 2.

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Video Ads 52

Single Grain

SEPTEMBER 29, 2020

They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages. But what if we told you there’s another, little-used reward to paid advertising that few marketers are only now beginning to use appropriately?

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

JUNE 10, 2019

Facebook is basically an ad network for brands now, and although LinkedIn isn’t there yet, it’s definitely moving in a pay-to-play direction. Facebook is basically an ad network for brands now, and although LinkedIn isn’t there yet, it’s definitely moving in a pay-to-play direction. The best part? Get A Free Consultation.

Banner 85

Banner Audience Marketing SEO 85

Single Grain

AUGUST 17, 2021

This position should make sure that the brand awareness in the market is strong, use relevant channels to communicate with customers, and reinforce positive branding so that prospects think about their product whenever they make a buying decision. . Because leaders shape the growth of the company. Book My Free Marketing Consultation .

Marketing 98

Marketing Communications ROI Brand Awareness 98

Single Grain

APRIL 7, 2023

Brand ambassador programs are marketing campaigns to help you spread your company’s identity in the market using words and actions. She promoted the brand with cooking videos and shared what she loves about cooking. A great example of using employees as brand ambassadors is Google. Let’s begin!

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Single Grain

JULY 6, 2021

and a tech enthusiast who can use a variety of tools to support different campaigns. and a tech enthusiast who can use a variety of tools to support different campaigns. Customer Champion – who uses data insights to deliver personalized customer experiences throughout the customer journey. Let’s start! What Is a CMO?

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SEO Affiliates Non-Profit ROI 52

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS?

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Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people. People can listen to you while working, driving, walking, etc., Podcasts are growing in popularity.

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InMobi

NOVEMBER 30, 2012

Let us know with this quick survey. Given the large number of questions that came in, we did not have time to answer all of them during the live session, so we are addressing them in this blog post (below the video). For the Engagement tab, is there a way to see retention rates for Day 1, Day 7, Day 30, etc.?

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