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Why Social Media Isn’t Working for Ad Agency New Business

Fuel Lines

. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . 70% of marketers report that social media marketing delivers poor or average return on investment. From my experience, most agencies finally got on board with social media in 2010.

Agency 269
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AI-powered martech news and releases: January 9

Martech

Dappier announced the availability of AskAI banner ad deployment. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. The platform combines first-party audiences with creative and media in a single workflow. BrandRep launched an AI-powered keyword generator.

MarTech 115
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Make Google happy by optimizing your WordPress site’s images by Kinsta

Martech

This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO. Largest Contentful Paint (LCP) measures how long it takes for the largest visible element on a page often an image or hero banner to load.

SEO 121
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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Prioritize a set of SEO tasks that you need to perform on an ongoing basis. This guide will help you to uncover your competitors major SEO strategies so that you are able to define your plan of action and defeat them easily.

SEO 97
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How marketing workflows will change with AI

Martech

A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. An enterprise-level organization might further specialize, separating out paid vs. organic social, or even have specialists for each social media channel.

Marketing 124
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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

For some, staying with SEO keywords might be best. First, though, let’s get on the same page about what the difference between branded keywords and SEO keywords are. What’s the Difference Between Branded and SEO Keywords? Traditional SEO Keywords. SEO Keyword Research Made Easy in 2019. Get A Free Consultation.

SEO 91
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How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

Are you ready for SEO in 2020? The biggest change to SEO next year is going to be the growth of voice search. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. You can see how that’s a problem for SEO. I’ll tell you why.

SEO 89