Adtelligent

JULY 19, 2022

Mobile search advertising is on the rise. What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. Types of digital advertising channels. Search advertising.

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. As all this shows, the future of mobile advertising is increasingly privacy first. Mobile is Like Water: We Can't Live Without It Want to reach your best audience segments at scale going forward?

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InMobi

JUNE 30, 2020

Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Over 40% of advertisers spend up to 25% of their budgets on mobile programmatic advertising.

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Automatad Inc.

OCTOBER 26, 2023

Most importantly, in this era of ad-blockers and consumer ad fatigue, the right ad format can not only enhance user experience but also foster a positive relationship between publishers and their audience. Advertisements are the lifeblood of many online platforms, especially for a website.

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Basis

OCTOBER 9, 2023

Consumers today want trustworthiness, personalization, and more control throughout their buying journey. Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a colleague? What benefits does it offer brands?

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Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. The path to programmatic ubiquity was essentially laid by the real-time revolution and the pace of technological advancement that made digital the new frontline of the consumer experience.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. Why did mobile advertising spending grow in 2019? 2019 was the year that people spent more time looking at and using mobile devices than they did watching television. By 2021, close to half of every person on Earth will likely have a smartphone. In the U.S.,

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InMobi

SEPTEMBER 2, 2013

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

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InMobi

OCTOBER 15, 2019

When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. Is it about automation?

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Brid.tv

DECEMBER 14, 2022

So you’ve come up with a great idea for a mobile game. Ideally, you get to make money off of your mobile game app. In order to do that, however, you will first need to learn more about mobile game monetization. hide ] What Is Mobile Game Monetization? What Is Mobile Game Monetization? But what do you get?

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InMobi

APRIL 20, 2021

Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. InMobi partners with iQIYI International, the leading on-demand video streaming app from Asia, to monetize its ad revenues and further its global footprint.

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InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

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InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. The following are ideas for getting the most out of mobile video ads with end cards.

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InMobi

NOVEMBER 11, 2019

In the mobile in-app advertising space, we tend to focus a lot at the very top and very bottom of the funnel. In this realm, there historically hasn’t been as much available, especially within the mobile in-app advertising ecosystem. This post is written by Ruby Ban, Lead Account Manager on InMobi's Demand team.

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VideoWeek

AUGUST 12, 2022

According to data seen by 9to5Google , the code includes a line of text which will be shown to consumers, saying ‘Enjoy 50 channels of live TV without the need to subscribe, sign-up, or download’ The code also includes a graphic displaying a selection of these channels: This wouldn’t be completely new territory for Google.

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Basis

JUNE 6, 2022

Consumers today are savvy, well-informed, and deliberate in their buying choices. Think back to the last time you registered for a webinar or downloaded an eBook or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a colleague? So, what are the components of direct response marketing?

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InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience. Programmatic Video Advertising in Southeast Asia 1.

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Monetize More

SEPTEMBER 30, 2022

The difference between a successful mobile app and a failed one could very well be the developer’s ability to advertise his or her product effectively—and one step towards achieving that is by ensuring you have a solid plan in place before you go all in on ads. Your app is brilliant. What’s your Strategy Plan? Stick to the OG’s.

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

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Ad Monsters

NOVEMBER 14, 2022

Emodo, a brand that prides itself on helping advertisers and publishers create memorable connections with consumers, aims to do just that with the launch of Adapt. Emodo, a brand that prides itself on helping advertisers and publishers create memorable connections with consumers, aims to do just that with the launch of Adapt.

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InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. They have a short shelf life.

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Monetize More

OCTOBER 18, 2022

A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon. Why not cash in on the trend by adding video ads to your ad stack in 2022?

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Automatad Inc.

DECEMBER 1, 2023

That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) What Is Video Advertising?

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InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

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InMobi

AUGUST 9, 2013

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. A full-page ad that appears between content pages, typically on gaming and mobile apps, interstitials are conducive to content “interruptions” between gaming or app levels.

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InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? And what kinds of apps are people using?

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InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Why this shift to mobile?

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InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 This year's projected mobile ad spending growth will raise the medium's share of the ad market to only 9.8

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InMobi

SEPTEMBER 28, 2016

Be it banners or video campaigns, the ability to cherry pick which impressions matter and bid on them has empowered the advertiser ecosystem, delivering better results and greater efficiency. mobile programmatic media buying is expected to reach $21.22 By 2017, U.S.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative. Capture attention above the fold.

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InMobi

OCTOBER 11, 2012

InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on Mobile and the Movies  in the US. The likes of Fox Theatres in Nairobi also have a good mobile presence.

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Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. People simply pull off the cords for wireless content viewing.

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Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. But, almost all of them involve consumers, advertisers, affiliates, and affiliate networks. What Is Affiliate Marketing?

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InMobi

SEPTEMBER 7, 2016

India presents a unique opportunity in the storytelling narrative, because it is a mobile first country. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. And I want to delve into why we've transported a desktop experience to a country that has more mobiles than PCs.

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InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location.

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InMobi

JUNE 29, 2012

Make money from your Marmalade app through the display of rich, targeted adverts from InMobi - the largest independent ad network. InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. Download the modules now to maximise your earning potential!

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InMobi

SEPTEMBER 3, 2012

In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. Consumers who are visiting mobile websites and using Apps are already consuming data; they are then the primary target market.

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