Adweek

JANUARY 17, 2025

This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits.

ROI 267

ROI Audience Marketing 267

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 128

Advertising ROI CPA Audience 128

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. At Walmart, the approach is to layer media—search, display, video, offsite, and CTV—on top of a well-defined audience to maximize impact. Every ad dollar can be tied to real outcomes. [05:00]

Retail 214

Retail Media Audience Fashion 214

Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention.

ROI 84

ROI Banner Audience Media 84

Single Grain

JUNE 13, 2025

AI scoring evaluates the effectiveness of ad creatives based on factors like specific design elements, historical data, and audience engagement. Flexibility : Diversity across conceptual categories and audience segments. Originality : Compared to existing market content.

ROI 52

ROI A/B Testing Machine Learning Audience 52

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

Marketing 132

Marketing ROI MarTech Conversion 132

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Test small audience segments before scaling.

ROI 52

ROI Marketing CPA Conversion Rate 52

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Carefully select influencers that align with your brand and engage with your target audience effectively.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Advendio

APRIL 14, 2025

Many retailers struggle with pricing strategies, audience targeting, and proving ROI, leading to inefficiencies that limit growth. Why Retail Media Monetization Is More Than Just Selling Ad Space Retailers are no longer just selling products—they are selling high-intent audiences and valuable data insights.

ROI 52

ROI Retail Media Ad Inventory 52

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Embrace the power of the marketing funnel Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey.

Marketing 123

Marketing Brand Awareness ROI Retargeting 123

Martech

MAY 8, 2025

Without addressing these core issues, even the most advanced CRM can’t deliver the unified view marketers need to measure impact and ROI. Marketing teams gain more relevant insights by seeing campaign engagement and audience journeys. These insights then facilitate more efficient content management and optimization at scale.

ROI 83

ROI Marketing Audience Conversion 83

Single Grain

MAY 5, 2025

Key Takeaways Account-based advertising dramatically outperforms traditional approaches with companies reporting 60% higher win rates, 81% higher ROI, and 14% increased pipeline conversion rates when implementing targeted ABA strategies.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

OCTOBER 15, 2024

Data collaboration platforms : Emerging as versatile tools for unifying data, uncovering insights and improving audience targeting, showing tangible positive outcomes. Explore data collaboration platforms as a solution to unify disparate data sources, enhance targeting, and expand audience reach.

Cookies 124

Cookies ROI Audience Agency 124

Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. The Power of First-Party Data Advertisers are looking for new, creative ways to target audiences without solely relying on third-party data.

Real Estate 103

Real Estate Audience Affiliates Education 103

Playwire

APRIL 24, 2025

Key Points for Publishers ARPU (Average Revenue Per User) measures the average revenue generated by each unique user, revealing audience value beyond simple pageview metrics Typical monthly ARPU varies dramatically by verticalfrom $0.05-$0.20

Audience 52

Audience Affiliates Entertainment ROI 52

Martech

JULY 16, 2024

Targeting the right audience leads to higher ROI. Pipeline 360 sees a number of advantages from doubling down on first-party rather than third-party data: Customized targeting rather than advertising to generic segments. First-party segments can be generated from target account lists. Are you getting the most from your stack?

Display Advertising 102

Display Advertising Advertising Brand Awareness Cookies 102

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns.

Marketing 122

Marketing ROI Agency MarTech 122

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 104

ROI Marketing Audience Retail 104

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Delays in ROI : AI pilots often fail to deliver significant ROI quickly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

ROI 122

ROI Click Through Rate Marketing MarTech 122

Ad Monsters

JANUARY 15, 2025

Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level. These advancements not only address fragmentation but also empower advertisers to effectively reach their desired audiences across multiple platforms. This capability is already transforming workflows.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Martech

AUGUST 1, 2024

Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels. Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades.

MarTech 114

MarTech Audience ROI Media 114

Martech

NOVEMBER 11, 2024

The COE execution team: Key team roles and their contributions The execution team operates at the intersection of creativity, technology and strategy, using technical expertise and marketing savvy to produce experiences that resonate with audiences. Utilizing segmentation to increase the relevance of content for different audiences.

MarTech 116

MarTech A/B Testing ROI Conversion 116

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. It considers brand guidelines and audience data for optimal impact. Also: 70% of those using image-based genAI for ad creative are uploading creative made outside their advertising platforms.

MarTech 119

MarTech Food Machine Learning SEO 119

Martech

JUNE 11, 2025

” Features Campaign creation: Marketing Cloud Next can create entire campaigns within hours, including briefs, audience segmentation, messaging and journey setup. Segment Intelligence identifies high-performing audience groups to improve campaign ROI.

Marketing 92

Marketing Communications ROI Audience 92

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. This helps us understand how well our promotional efforts resonated with our audience.

Marketing 109

Marketing ROI MarTech Audience 109

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 117

ROI Marketing Conversion Education 117

Martech

DECEMBER 12, 2024

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. This helps further segment your audience and understand how each customer uses both platforms. Texts sent on weekends could be more likely to garner high click rates, but it all depends on your audience. Launch email.

Marketing 117

Marketing Pop-Up A/B Testing ROI 117

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results. Here are other examples of when to use SEO or paid ads.

SEO 52

SEO ROI Conversion Rate Conversion 52

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 120

Education Audience Conversion Rate Manufacturing 120

Digiday

JUNE 10, 2025

The digital video advertising market surpassed $191 billion in 2024 , yet brands face an increasingly difficult challenge: capturing and maintaining audience attention in an oversaturated media landscape. Continue reading this article on digiday.com.

ROI 47

ROI Video Ads Audience Agency 47

Playwire

JUNE 6, 2025

Key Points AI-Powered Creator Marketplaces Go Beyond Discovery These platforms use machine learning, natural language processing, and behavioral analysis to match brands with creators based on values, content, and audience intent—not just follower counts or demographics.

Machine Learning 52

Machine Learning ROI Audience Marketing 52

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. The algorithm may also be unaware of quirks in your target audience or brand.

Conversion 113

Conversion Brand Awareness Click Through Rate ROI 113

Martech

FEBRUARY 24, 2025

Examples of how marketers use R Customer segmentation: Marketers can use R to analyze customer data and segment audiences based on behavior, demographics or purchasing patterns. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 124

A/B Testing Marketing Conversion Rate ROI 124

Martech

JANUARY 22, 2025

A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. “Their low cost per acquisition indicates that they found the right audience.”

Retail 111

Retail Food Cookies Banner 111