Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. 45% said they would buy a product discovered through video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech Series

FEBRUARY 23, 2023

Maximizing Email ROI: Discover Emailsforce.com, the Cutting-Edge Marketing Platform Emailsforce.com, a leading email marketing platform, has officially launched its game-changing solution for businesses of all sizes. With email marketing’s high click-through rate, businesses can increase their engagement rates, conversions, and revenue.

Click Through Rate 52

Click Through Rate Marketing Conversion MarTech 52

AdvertiseMint

AUGUST 17, 2023

Target the right audience Not all audiences are created equal. Some audiences are more likely to convert than others. When you’re targeting your ads, it’s important to focus on the audiences that are most likely to be interested in your products or services. and sitelinks.

Click Through Rate 52

Click Through Rate Affiliates Conversion Rate CPC 52

Martech Series

JANUARY 30, 2023

Hyper personalization in digital campaigns is the ideal goal, and audience fragmentation seems to be its greatest challenger. Looking to media formats that can support one to one and targeted one to many could yield improved ROI. During the great re-forecast, this tool will help you make decisions quickly and accurately.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

AdvertiseMint

JANUARY 14, 2024

As one of the most popular social media platforms, Facebook provides an excellent opportunity for businesses to connect with their target audience. The fastest way to reach your target audience on the platform is by investing in Facebook ads. Additionally, knowing your goals helps the agency understand your target audience better.

Agency 52

Agency Click Through Rate Audience Brand Awareness 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Conversion 125

Conversion Conversion Rate Marketing Audience 125

AdvertiseMint

JULY 3, 2023

Consider the CPC when creating your campaign to ensure that your ad reaches the audience most likely to click on it. It is important to correctly configure the targeting options so the TikTok app algorithm can display your ad to the target audience. However, careful planning allows you to reduce the CPC to as low as $0.20.

CPC 59

CPC CPM Click Through Rate Impressions 59

Monetize More

JUNE 22, 2023

GA4 introduces powerful tools and features tailored specifically to publishers, enabling you to understand your audience, optimize your content strategy, and drive exceptional results. Audience Intelligence: GA4 empowers you to gain a deep understanding of your audience like never before. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI.

Click Through Rate 92

Click Through Rate Conversion ROI Audience 92

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way.

Conversion 52

Conversion ROI Audience Cookies 52

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. One of the key elements of media buying is identifying the target audience.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Agility Ads

MAY 26, 2022

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. When you use mobile advertising, you can better reach your target audience. Here are five significant benefits of mobile advertising.

CPC 40

CPC CPL Click Through Rate Advertising 40

Adtaxi

APRIL 7, 2022

Audiences change and digital tactics are ever-evolving. Before committing, estimate ROI for each channel. Full-funnel marketing helps businesses capture audience attention at almost any point in a given stage. Which channels consistently deliver better leads or conversions, and which ones never quite work out?

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Was it the creative? Where it ran?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

AdvertiseMint

OCTOBER 24, 2023

In-app advertising has revolutionized the way advertisers connect with their target audience on mobile devices. Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Martech Series

SEPTEMBER 13, 2022

Of course, we look at ROI for our initiatives and martech stack, but we also assess how our efforts directly correlate to customer retention and customer acquisition. On a more technical level, we also keep a close eye on metrics such as lead generation, length of engagement, click-through rate, etc. About Jake.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Advendio

MARCH 29, 2023

By testing various techniques with technologies such as CRM, data analytics, and marketing automation, retailers can identify patterns and trends and gain insights into their target audiences. Retailers can gain a deeper insight of their audience by using advanced analytics to analyze this data.

Retail 68

Retail Machine Learning Media Real Estate 68

Monetize More

FEBRUARY 20, 2023

As a publisher, you’re always on the lookout for new ways to engage your audience and drive revenue. This can lead to higher engagement rates and 10X more ROI for advertisers. ” As an advertiser, you want to create ads that capture your audience’s attention and stand out from the competition.

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Fuel Lines

AUGUST 9, 2018

There are over a dozen great sessions that every ad agency exec should be attending, including Drew McLellan (Ad Agency Owner & Agency Consultant, Agency Management Institute) and Susan Baier (President, Audience Audit, Inc.), Michael Pratt, CEO of Panamplify will walk you through why you need enhanced client reporting.

Agency 113

Agency Marketing Click Through Rate ROI 113

AdvertiseMint

DECEMBER 30, 2021

Optimized listings on Amazon are easily discoverable, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. Source: Gorilla ROI. Your Amazon listing should help your target audience visualize your product’s features. Photo by Austin Distel on Unsplash.

Click Through Rate 52

Click Through Rate SEO Conversion Rate Pop-Up 52

Martech

MARCH 10, 2022

Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. beforehand. Ideal e-tailer profile. Why we care.

Marketing 103

Marketing Brand Awareness Click Through Rate Audience 103

Monetize More

SEPTEMBER 8, 2022

So you may need more than just marketing ROI. Content monetization generates revenue directly through each piece. This will encourage a higher click-through rate on your affiliate link. For this, you’ll need a large, consistent audience. They built a massive audience with this content.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

PrograMetrix

OCTOBER 6, 2021

This goes beyond vanity metrics like impressions served and click-through rates. Implementing the right measurement tools to assess ROI is the final piece in the programmatic ABM puzzle. Leverage Audience Insights. Measure Audience Composition and Targeting Effectiveness.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Monetize More

JUNE 20, 2023

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Monetize More

MAY 9, 2023

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. This automated process uses technology like software algorithms and predictive analytics to target high-value audiences across channels online. How do you do this? By focusing on organic traffic, of course!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

OCTOBER 4, 2022

By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them. This way, publishers can expect higher conversion rates. Audience Segmentation. This could help a publisher rake in even more revenue than they were expecting in Q4!

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

AUGUST 22, 2022

We should all care deeply about it because bot traffic leads to low engagement rates, and low engagement rates lead to bad experiences for your users, and bad experiences lead to poor retention rates. This requires action on the part of whoever is serving me the ad. I get it: companies care about scale and growth.

Click Through Rate 52

Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

We should all care deeply about it because bot traffic leads to low engagement rates, and low engagement rates lead to bad experiences for your users, and bad experiences lead to poor retention rates. This requires action on the part of whoever is serving me the ad. I get it: companies care about scale and growth.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Display ads can also be an effective solution if it is essential to target a niche audience. Driving high-quality traffic, educating the audience, and gaining their trust. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Lemonads

SEPTEMBER 6, 2020

It makes it all the more interesting because it gives you a much bigger chance of reaching a highly engageable audience. It looks like usual push notifications and engages your target customers to visit your website with a simple click. Push ads usually generate a particularly high Click-through rate which makes it easier to convert.

Advertising 52

Advertising Affiliates Click Through Rate Pop-Up 52

Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. As a sports newsletter aimed at female audiences, The Gist’s advertising schedule is tied to the professional sports calendar, deHoop said.

Media 62

Media Brand Lift Click Through Rate Brand Awareness 62

Monetize More

SEPTEMBER 22, 2022

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Single Grain

DECEMBER 15, 2020

2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. Click-through rate = (total clicks or unique clicks/number of delivered emails) x 100. 3) Bounce Rate. 6) Overall ROI.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Lemonads

MAY 30, 2021

Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. Therefore, affiliates should be trying to improve visibility and get their ads in front of their audiences. But, when you fail to meet these values, it’s safe to assume that you need to do some work on your campaign.

Affiliates 52

Affiliates CPA Advertising Marketing 52