Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

Martech

JULY 30, 2024

GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? How is GEO similar to SEO? How is GEO different from SEO?

SEO 112

SEO MarTech Audience Marketing 112

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. Processing.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Click Through Rate 122

Click Through Rate A/B Testing MarTech SEO 122

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration. The platform applies AI and big data to optimize audience engagement and prevent fraud.

MarTech 104

MarTech SEO Conversion Retail 104

Martech

APRIL 1, 2025

Before diving into development, invest time in defining your brand identity by: Understanding your target audience. Understanding industry conditions helps you: Identify trends and audience behaviors. Effective SEO involves: Conducting keyword research to align with audience search behaviors.

Conversion 128

Conversion SEO Communications Audience 128

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. How it works: Marketers input a topic, target audience and desired tone.

SEO 94

SEO Marketing Audience MarTech 94

Martech

JUNE 10, 2024

Build an engaged audience that comes to you directly or via email and social media. Think beyond Google and SEO to succeed on Google Search. The days of SEO hacks and loopholes are rapidly coming to an end. The future of SEO will be won by those who focus on all the SEO elements that matter and play the long game.

SEO 122

SEO Audience MarTech Media 122

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 126

Advertising ROI CPA Conversion 126

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. This combination aimed to improve audience targeting and conversion rates. These features aim to improve audience engagement and campaign efficiency.

MarTech 84

MarTech Conversion Rate SEO Audience 84

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

NOVEMBER 13, 2024

Many believe that SEO is just about keywords, backlinks and content. But a website’s performance can also impact SEO success. How fast your site loads, how secure it is and even how stable it remains during traffic spikes can impact SEO, too. A speedy site can make all the difference for both SEO and conversion rates.

SEO 68

SEO Conversion Rate Impressions Audience 68

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Large language models (LLMs).

SEO 115

SEO Conversion Communications Audience 115

Martech

FEBRUARY 26, 2025

A good website, quality content and some solid search engine optimization (SEO) practices that was one the most reliable recipes for building an audience, regardless of the business youre in. The post Why it’s harder to build an audience than ever before appeared first on MarTech.

Audience 88

Audience SEO MarTech Conversion 88

Martech

DECEMBER 6, 2024

Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. What are current SEO best practices for Google and Bing? Target audience: marketing directors in mid-sized to Global 2000 firms. SEO integration Verify keyword placement in key sections.

SEO 129

SEO Education Audience Machine Learning 129

Martech

JANUARY 6, 2025

Should FAQs be shared with all audiences? Here are some you might use around M&A activity: General FAQs for any audience, including media. This prepares them to deal with questions from any internal or external audience. They support customer service and are used for search engine optimization (SEO). Processing.

Marketing 130

Marketing Communications Audience SEO 130

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Are you getting the most from your stack? Processing.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Martech

JANUARY 13, 2025

This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO. Supports SEO by helping search engines understand the images context. It: Improves a ccessibility for screen readers.

SEO 121

SEO Conversion Banner eCommerce 121

Martech

FEBRUARY 10, 2025

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesnt have to be complicated.

SEO 80

SEO Audience MarTech Media 80

Martech Series

JUNE 10, 2025

Daniel collaborates seamlessly with Marketeam.ai’s existing AI specialists – Maya, the AI Brand Analyst; Jane, the AI Content Marketing & SEO (AEO) Specialist; and Ella, the AI Social Media Expert – amplifying contextual intelligence and maximizing performance across every channel Marketeam.ai

Marketing 100

Marketing Conversion SEO MarTech 100

Martech

JUNE 13, 2025

Because search and generative tools work differently, marketers must rethink digital visibility and shift from an SEO mindset to a generative search optimization mindset. An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.”

SEO 75

SEO Conversion Machine Learning Viewability 75

Martech

OCTOBER 26, 2023

Now, here are this week’s AI-powered martech releases: Survey Monkey’s Build with AI is a new capability in the Survey Monkey Genius portfolio of AI features. It streamlines SEO tasks, significantly reducing time previously spent on metadata creation. Inuvo’s Audience Discovery Portal 2.0 Read more here.

MarTech 117

MarTech SEO Audience Conversion 117

Martech

DECEMBER 9, 2024

It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. Dig deeper: How marketers can go beyond random acts of AI and why they should Shifting the narrative: From tools to outcomes Ultimately, using AI or any martech tool is not about producing more content but producing better content.

A/B Testing 117

A/B Testing MarTech Conversion SEO 117

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences.

Audience 129

Audience Healthcare SEO Impressions 129

Martech

OCTOBER 31, 2024

Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Beyond surface-level insights, you can identify commonalities among groups of searchers and create audience profiles.

Audience 119

Audience SEO Education Communications 119

Martech Series

DECEMBER 20, 2022

If you are interested in ranking your website, Newswire PR has developed a cloud-based SEO software to rank clients websites on various search engines. The post Newswire PR Launches SEO Software to Rank Websites appeared first on MarTech Series.

SEO 97

SEO Audience MarTech Marketing 97

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 117

Education Audience Conversion Rate Manufacturing 117

Martech

JULY 25, 2024

Aligning martech to your buyer groups Many tech tools are evolving for exactly that — the ability to create an account and, within the account, serve different messages to unique buyers that align with their specific pain points or questions. IT asks different questions; marketing and legal have their own set of concerns. Processing.

SEO 132

SEO Conversion MarTech Marketing 132

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. The post Today is MarTech day: Tuesday’s Daily Brief appeared first on MarTech.

MarTech 127

MarTech Conversion Rate SEO ROI 127

Martech

MARCH 10, 2025

For users, this shift means: Less reliance on traditional search results: Instead of sifting through a long list of ranked web pages, consumers are given direct answers, minimizing the dependence on conventional SEO rankings for higher-funnel, informational queries.

Conversion 105

Conversion SEO MarTech Audience 105

Martech

APRIL 2, 2025

Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). By understanding your audience, you can craft messaging and content that truly resonates with them.

Marketing 114

Marketing Audience Shipping Finance 114

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. This provides brands with transparency into their content adjacencies on Reels, enabling them to explore new reach opportunities and engage a more expansive audience. Get MarTech! Look for them to move center stage soon. In your inbox.

MarTech 120

MarTech eCommerce SEO Impressions 120

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Performance IQ is a set of analytics and reporting tools for creative asset effectiveness, audience trends and engagement metrics. MNTN’s MNTN Matched is a keyword-based audience builder for CTV.

MarTech 109

MarTech SEO Retail Audience 109

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert.

SEO 122

SEO Conversion Conversion Rate Brand Awareness 122

Martech

FEBRUARY 12, 2025

Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles.

Marketing 127

Marketing Public Relations Communications MarTech 127

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. Productsup added AI tools to its platform that enable businesses to generate and manipulate product content per audience, channel and market. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 98

MarTech eCommerce CPM Banner 98