Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 130

Advertising ROI CPA Conversion 130

Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

Marketing 93

Marketing Communications ROI Audience 93

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 125

Marketing ROI Agency MarTech 125

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization?

Marketing 128

Marketing Education ROI Audience 128

Martech

JANUARY 3, 2025

” Dig deeper: How to align teams early with a strategic event workshop The key to successful sponsorship programs is understanding the value of your audience. Finding speakers who resonate with your audience and can create compelling content without commanding headliner fees. Email: Business email address Sign me up! Processing.

ROI 125

ROI Food Entertainment Finance 125

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. This helps further segment your audience and understand how each customer uses both platforms.

Marketing 119

Marketing Pop-Up A/B Testing ROI 119

Adweek

JANUARY 17, 2025

This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits.

ROI 269

ROI Audience Marketing 269

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI Marketing CPA Conversion Rate 52

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing 119

Marketing Click Through Rate Communications ROI 119

Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. From the interactive nature of playable ads to their customizability, measurability and performance, marketers can reach their goals by embracing this innovative ad format.

ROI 84

ROI Banner Audience Media 84

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Marketing 122

Marketing Machine Learning ROI MarTech 122

Martech

JANUARY 7, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona.

Marketing 111

Marketing ROI MarTech Audience 111

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know.

Marketing 117

Marketing Finance ROI Media 117

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. They’re humans.”

Marketing 135

Marketing Retail Retargeting Conversion Rate 135

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? ” Looking at Google searches, Hopping found that the number of queries around the term “account-based” has slightly declined; the number around “go-to-market,” while lower, is growing. People don’t seem to be sure about what works any more.

Marketing 125

Marketing CPC Cookies Conversion Rate 125

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

A/B Testing 127

A/B Testing Marketing Conversion Rate ROI 127

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 133

Marketing Manufacturing AutoMobile Machine Learning 133

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Carefully select influencers that align with your brand and engage with your target audience effectively.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Single Grain

JUNE 13, 2025

Imagine launching a marketing campaign with 90% confidence that it will outperform your competitors, before spending a single dollar on media. This isn’t wishful thinking; it’s the reality that AI creative scoring delivers to forward-thinking marketing teams in 2025. Originality : Compared to existing market content.

ROI 52

ROI A/B Testing Machine Learning Audience 52

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

SEPTEMBER 23, 2024

But all the news makes it easy to lose track of what’s most important for marketers. Three announcements in particular gave marketers a glimpse of what Salesforce sees as the future of marketing on its platform. Agentforce for Marketing is the aptly named offering for marketers.

Marketing 108

Marketing ROI Conversion MarTech 108

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. This interplay between AI and human expertise shifts the role of marketing leaders.

Marketing 107

Marketing eCommerce Machine Learning Conversion 107

Martech

JANUARY 20, 2025

In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. AI-driven cluster analyses for rapid audience discovery. Why isn’t it?

Marketing 125

Marketing Machine Learning ROI Retail 125

Martech

JANUARY 23, 2025

Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results. Where gatekeeping goes wrong If only a small group in your organization thoroughly understands the data being reported on, your marketing teams collective potential is compromised from the start. Whats the ROI of this campaign?

Marketing 127

Marketing A/B Testing ROI Conversion 127

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Martech

MAY 8, 2025

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Without addressing these core issues, even the most advanced CRM can’t deliver the unified view marketers need to measure impact and ROI. Email: Business email address Sign me up! Processing.

ROI 85

ROI Marketing Audience Conversion 85

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Cookies 127

Cookies ROI Audience Agency 127

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Marketing 140

Marketing MarTech Education ROI 140

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. A full-featured marketing automation is also a sizable investment. MAP market challenges 1. Processing.

Marketing 108

Marketing ROI MarTech Conversion 108

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Delays in ROI : AI pilots often fail to deliver significant ROI quickly. This makes it difficult to see how AI can fit into the larger marketing organization.

ROI 125

ROI Click Through Rate Marketing MarTech 125

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

ROI 118

ROI Conversion Marketing Education 118

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Digiday

JUNE 8, 2025

Now, the focus is on how AI can improve marketing business ROI, whether that be creative automation, audience targeting or scale. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. But agency execs say this year, they’re expecting more practicality and less hot air.

Marketing 61

Marketing ROI Agency Audience 61

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Optimizing marketing campaign performance. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2. More efficient use of marketing budgets.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94