Martech

MAY 10, 2024

As audio continues to evolve and gain traction, you can expect to hear new innovations around data, measurement, attribution and, crucially, about the ability to assess podcasting’s contribution to KPIs in comparison to other channels in the media mix,” said IAB CEO David Cohen, in his opening remarks. for and by black creators.

Audience 82

Audience Media Advertising Entertainment 82

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. Responsive.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Machine Learning 144

Machine Learning Marketing ROI SEO 144

AdExchanger

OCTOBER 8, 2023

Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. We’re Still Using Blunt Instruments appeared first on AdExchanger.

Audience 106

Audience Marketing 106

Digiday

MAY 16, 2024

At the annual upfronts in New York this week, major TV networks and streaming platforms touted new ways of using generative AI and machine learning to find and reach new audiences with targeted ads. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 68

Audience Machine Learning Media Advertising 68

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 82

Cookies Audience Manufacturing Education 82

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic. billion people.

Marketing 114

Marketing Banner Retail Geo targeting 114

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Marketing 111

Marketing eCommerce Retail MarTech 111

Martech Series

JANUARY 16, 2023

The latest statistics show more than five million podcasts are clamoring for a solid listener base, but one game changing marketing company has the solution to low viewership and engagement. With more than 70 million podcast episodes waiting to be heard, Audience Unleashed is ready to take on the challenge.

Audience 86

Audience Marketing MarTech Advertising 86

Adweek

MARCH 11, 2024

Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama 2 and Microsoft's Copilot, marketers must prepare for the worst words about their brand to be repeated as answers to search queries.

Marketing 284

Marketing Audience Ad Tech 284

Ad Ops Hero

OCTOBER 2, 2023

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Since then, AI use in marketing has continued to grow. Marketing metrics. Campaign ROI.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Marketing 98

Marketing Brand Awareness MarTech Conversion 98

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. Please get in contact with us to learn more about our full addressability offerings and our testing with Google Privacy Sandbox.

Audience 76

Audience Cookies GDPR Retargeting 76

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Affiliates 97

Affiliates Marketing CPA ROI 97

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. What are they usually concerned about when they talk to you?

Audience 114

Audience Education MarTech Marketing 114

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? How big is the programmatic advertising market? In the U.S.,

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Martech

JULY 24, 2023

The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. In the U.S., Stay tuned. Get MarTech! In your inbox.

Audience 73

Audience Marketing Impressions MarTech 73

MNTN

AUGUST 12, 2022

The world of marketing can sometimes feel like it moves at the speed of light. In digital marketing news, in February of 2022 CMOs reported that they were willing to spend 57% of their budgets on digital marketing, and were planning to increase their spending by another 16% next year. Adweek has some ideas.

Audience 98

Audience Marketing Retail Advertising 98

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. As you embark on your marketing automation journey, consider the following tips to get the most from your solution: 1.

A/B Testing 115

A/B Testing Marketing Audience Conversion 115

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! Reaching a Wider Audience with In-Game Mobile Ads.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech

AUGUST 18, 2021

As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness and generate more qualified leads. For today’s audiences, truly telling your story requires an experience. The post Marketing is about experience. See how here.

Marketing 118

Marketing Brand Awareness Audience MarTech 118

Exchange Wire

MAY 4, 2023

In this exclusive byline, Kristina Prokop, co-founder of Eyeota, a Dun & Bradstreet company, breaks down how shifting privacy regulations will impact the existing global audience data landscape and what key factors marketers can assess now to forge sustainable partnerships [.]

Audience 52

Audience Marketing 52

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Seasoned marketers know data collection is only part of the story.

A/B Testing 130

A/B Testing Marketing MarTech Communications 130

MNTN

JULY 15, 2022

Talk about distracting), but the season has unknowingly crept upon us. Our recently released back-to-school report and white paper gives a lay of the land, arming marketers with all of the tools and strategies they need to succeed. Audience Name: Early Holiday Shoppers. Audience Name: Early Holiday Shoppers.

Audience 98

Audience Retail Marketing Advertising 98

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. Rapid response.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

AdExchanger

NOVEMBER 8, 2022

In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. The post Seller Defined Audiences Benefit Buyers, Sellers and Consumers appeared first on AdExchanger.

Audience 106

Audience Cookies Marketing 106

Digiday

OCTOBER 12, 2023

Register for free to watch the discussion and learn more about how audience-based DSPs improve advertisers’ performance and offer future-forward targeting approaches. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 67

Audience Marketing Agency Media 67

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Resources for learning more about AR and VR.

AutoMobile 133

AutoMobile Marketing Healthcare Manufacturing 133

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Why we care.

Ad Audience 104

Ad Audience Audience MarTech Advertising 104

Ad Ops Hero

APRIL 24, 2023

Audiences are groups of your users who share the same attributes. You can share audiences with the advertising products you use, like Google Ads, so you can market to specific groups of users. link] What is an audience? You might find this audience too large for the practical purposes of your ad campaigns.

Audience 83

Audience Advertising Conversion Marketing 83

Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. An audience of 96.4 million may be a dwindling audience — but it’s still a very large audience indeed.

Audience 124

Audience Ad Inventory MarTech Marketing 124

Digiday

MAY 18, 2023

It’s one of the few truly international annual esports events, drawing ample attention from esports audiences in both the East and West. The MSI represents an opportunity for brands to simultaneously reach the two largest esports markets. Europe and other markets.” Europe and other markets.”

Audience 57

Audience Media Marketing 57

Ad Monsters

MAY 6, 2024

Core to these successful campaigns is comprehensive, culturally nuanced data that takes these audiences’ habits, views, perspectives, and patterns into account. Critical marketing blunders like these have been seen time and time again, across nearly every industry.

Marketing 93

Marketing Audience Education Agency 93

illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. Audience-pay models take the helm Subscription revenue will play a crucial role in supporting the publishing sector and local news going forward.

Audience 59

Audience Ad Tech Advertising Media 59

Martech

JUNE 26, 2023

As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. How does this affect your role as a marketing leader? Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. And it doesn’t stop there.

Audience 103

Audience Food Marketing MarTech 103

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. platform combines robotic handwritten notes, precision-targeted lead generation and digital marketing follow-up. Marketing Technology News: Digital Samba Named the Best Overall Video Conferencing Solution of 2022.

Audience 91

Audience Real Estate Marketing ROI 91