Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

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Machine Learning Marketing Healthcare eCommerce 95

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

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Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. Product recommendations.

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The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

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Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology. This is especially true in large urban centers.

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Marketing Machine Learning Audience Communications 110

Martech Series

JUNE 6, 2022

The AI copywriting software leader has introduced an innovative way to engage target audiences through automatically generated content. Anyword, founded in 2013, uses artificial intelligence and machine learning to create a marketing copy generator tool. To learn more about Anyword, please visit anyword.com.

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Audience Machine Learning MarTech Marketing 82

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market.

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Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

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Marketing Machine Learning Audience MarTech 90

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions.

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Machine Learning Marketing Audience Media 147

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. Stay tuned for one more blog post all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

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Audience Healthcare Machine Learning Advertising 80

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

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Machine Learning Marketing MarTech Audience 93

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Learn more about AI marketing.

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Machine Learning Marketing ROI SEO 144

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

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Machine Learning Marketing ROI SEO 88

Kevel

JUNE 27, 2022

This month we acquired Velocidi, an audience segmentation and customer data platform. The acquisition will enable us to enhance user segmentation and content personalization in a privacy-first way through Velocidi’s machine learning tools. We’re happy to announce another milestone: our first acquisition.

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Audience Machine Learning Ad Tech Retail 81

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears.

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Marketing Machine Learning Audience MarTech 133

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

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Media Marketing Machine Learning MarTech 105

Martech Series

AUGUST 30, 2022

6sense, a leading sales and marketing technology company, is using ON24 digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. and Geeq’s Newly Announced Strategic Partnership.

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Audience Machine Learning MarTech Education 88

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

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Marketing Machine Learning Conversion MarTech 119

Martech Series

SEPTEMBER 12, 2022

And can marketers drive more impact with features such as this? But no matter what growth stage your company is at, it boils down to understanding your market and the market opportunity, and evaluating which marketing levers you should pull to enable short-term success while building toward the company’s long-term vision and goals.

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Machine Learning Marketing Audience MarTech 86

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. While these super-specialized roles have never been ideal for agile marketing , they will be even more problematic with the onset of AI.

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Marketing Machine Learning Food MarTech 106

The Ad Tech Blog

APRIL 29, 2024

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences. It uses Python libraries like pandas for data manipulation and sklearn for machine learning.

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Fashion Machine Learning Conversion Rate Audience 130

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

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Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

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Marketing SEO Machine Learning Audience 124

AdvertiseMint

NOVEMBER 21, 2023

More and more companies are using AI for marketing and advertising in powerful ways. What if you could use customer data to craft personalized marketing messages? AI and machine learning make all that possible. Companies using AI for marketing enjoy significant advantages over competitors that don’t.

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Machine Learning Marketing Audience Conversion 52

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Get the daily newsletter digital marketers rely on. Processing.Please wait.

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Audience Machine Learning Ad network Media 82

Basis

MARCH 20, 2024

Earlier this month, droves of marketers and advertisers descended on Austin, Texas to soak in the sights and insights of SXSW 2024. Here are three insights from the notebooks of Basis’ Media Innovations & Technology team to help marketers keep 2024 moving in the right direction. For example: “How did you feel about a brand before?”

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Marketing Machine Learning Audience Communications 52

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

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Marketing Machine Learning SEO Real Estate 120

MNTN

JUNE 3, 2022

The world of marketing can sometimes feel like it moves at the speed of light. In digital marketing news, it’s important to know what works when seeking to reach consumers online. Connected TV, on the other hand, allows even smaller brands to create multiple versions of their ads for different audience groups.

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Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

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Marketing Education Machine Learning Entertainment 97

Digiday

APRIL 24, 2024

Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Machine Learning Audience Media Advertising 55

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics.

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Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. What led you to marketing? It’s exhausting.

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Machine Learning Marketing Education Communications 100

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

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Advertising Machine Learning Marketing ROI 81

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories.

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Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

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Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

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Machine Learning Education Entertainment Audience 101