The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Basis

MARCH 16, 2023

At the start of every year, digital marketing teams around the world draw up checklists of short- to medium-term challenges they must address in order to meet the moment successfully. Maximizing return on investment (ROI) from programmatic ad spend is one such example. What is Programmatic ROI? It’s marketing 101 in 2023.

ROI 69

ROI Advertising Brand Awareness Cookies 69

Spoton Digital Media

MAY 22, 2024

It’s been more than a year since AI tools started to enter the market at a rapid pace. Machine Learning Machine learning is a type of artificial intelligence that teaches computers to analyze large volumes of data and identify trends in the data. What ad specs could improve ROI in search and display advertising ?

Machine Learning 52

Machine Learning Marketing Communications Display Advertising 52

Martech Series

AUGUST 30, 2022

6sense, a leading sales and marketing technology company, is using ON24 digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. and Geeq’s Newly Announced Strategic Partnership.

Audience 88

Audience Machine Learning MarTech Education 88

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

SEPTEMBER 12, 2022

And can marketers drive more impact with features such as this? But no matter what growth stage your company is at, it boils down to understanding your market and the market opportunity, and evaluating which marketing levers you should pull to enable short-term success while building toward the company’s long-term vision and goals.

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

The Ad Tech Blog

APRIL 29, 2024

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences. Key metrics include engagement rates, conversion rates, and ROI. Absolutely.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 103

Media Marketing Machine Learning MarTech 103

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 121

Marketing Cookies Machine Learning MarTech 121

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 81

Advertising Machine Learning Marketing ROI 81

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Furthermore, the integration of AR with existing digital marketing tools and social media platforms has allowed for seamless implementation of AR campaigns and effective tracking of user engagement and interaction metrics.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Martech Series

JULY 22, 2022

The Quadrant Knowledge Solutions SPARK Matrix provides competitive analysis & ranking of the leading Account-Based Marketing platform vendors. Quadrant Knowledge Solutions announced that it has named TechTarget a 2022 technology leader in the analysis of global SPARK Matrix : Account-Based Marketing Platform market, 2022.

Machine Learning 87

Machine Learning Marketing ROI MarTech 87

Martech Series

FEBRUARY 19, 2023

(RAD AI) has identified five creative intelligence trends for marketers to watch in order to improve the impact of their budget spend for 2023. As machine learning (ML), deep learning and natural-language processing technologies improve, so does the excitement and dependency of marketers looking to make better informed decisions.

Machine Learning 82

Machine Learning ROI Audience MarTech 82

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 104

Marketing Banner Machine Learning ROI 104

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 108

Marketing A/B Testing Machine Learning Finance 108

Advendio

MARCH 29, 2023

With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction. Retailers can also optimize their advertising and marketing strategies by utilizing first-party data. Worldwide spending on digital retail media advertising was projected to reach 110.67

Retail 68

Retail Machine Learning Media Real Estate 68

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. But Brainlabs saw an opportunity there — a chance to connect with a new audience and do it when they were deciding to travel.

Machine Learning 106

Machine Learning Audience Brand Awareness Conversion 106

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

Advertising 94

Advertising Pop-Up Machine Learning Ad Space 94

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Personalization, often enhanced with AI and machine learning. COPs also help businesses maximize ROI from investments in driving traffic to websites or mobile apps.

Conversion 93

Conversion Machine Learning A/B Testing Conversion Rate 93

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? How big is the programmatic advertising market?

Advertising 104

Advertising Marketing Ad Exchange Retail 104

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing 94

Marketing SEO Machine Learning ROI 94

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Do your sales reps need real-time access to marketing data?

Marketing 95

Marketing SEO Machine Learning ROI 95

Smart-Hub

APRIL 12, 2024

On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. Tracking clicks is a way to get a general understanding of how the audience is responding to an ad. In general, the lower this rate is, the better.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

OCTOBER 6, 2021

Journey Events will map marketing and sales activities to account progression or regression, indicating those activities which are having positive (or negative) impact on moving accounts closer to revenue. Account stage attributes can be used to create stage-specific audiences that can be activated across channels. Learn more here.

Machine Learning 93

Machine Learning ROI Marketing MarTech 93

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. The challenge is going to be how to continue building your audience online without them. Maintenance.

Marketing 117

Marketing Cookies Geo targeting First-Party Cookies 117

Martech

AUGUST 21, 2023

Simon Data’s Simon Predict capability provides predictive analytics for specific marketing outcomes. Custom data science builders Several packaged CDPs offer data science builders for configuring machine learning models that provide regular scoring through user-defined parameters. Data science scores can be one of these.

Audience 94

Audience ROI Machine Learning Conversion Rate 94

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Marketing 88

Marketing Communications Machine Learning Fashion 88

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch. RollWorks Personalization: Platform Enhancements and Pricing.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 114

Conversion Rate Cookies A/B Testing ROI 114

Ad Monsters

FEBRUARY 28, 2024

The good news for publishers , though, is that they, too, c an use AI to make reaching their highly valuable audiences easier. Through Adv an tage+, Meta enables advertisers, with as few inputs as possible, to leverage AI to find audiences on Facebook an d Instagram an d automate their campaigns.

Machine Learning 63

Machine Learning ROI Cookies Media 63

AdvertiseMint

SEPTEMBER 9, 2023

Are you a business owner or agency eager to win a Marketing and Advertising Award? Creative, Advertising and Marketing awards build credibility, can generate more business, provide credibility around your business along with shine a spotlight on your innovative campaigns. What are Marketing and Advertising Awards?

Advertising 52

Advertising Marketing Agency ROI 52

AdvertiseMint

JULY 17, 2023

It uses machine learning, which helps it choose better ad content and show it to the right people. You can group your ads (static, video, and dynamic) into one campaign, which will help your marketing strategies. The solitary campaign setup aims at your intended audience throughout their customer experience.

Machine Learning 52

Machine Learning Retargeting ROI Social Advertising 52

Martech Series

AUGUST 12, 2022

Marketers will now be able to use Mirrors by Silverpush solutions to target relevant, brand-safe video inventory across thousands of IRIS-enabled premium publishers and billions of monthly video impressions worldwide. Marketing Technology News: CloudOffix Takes Firm Steps Forward in Digital Transformation in Cooperation With ITSYS.

Machine Learning 52

Machine Learning Ad Server ROI MarTech 52

Adtelligent

MAY 12, 2024

Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Through AI, marketers can study the audience more holistically since AI can distinguish between millions of patterns that marketers—or humans, for that matter—can not see.

Advertising 52

Advertising Cookies Ad Space Audience 52

Spoton Digital Media

APRIL 18, 2022

Related: Want Better Marketing Results? Focus On Your Marketing Strategy The Benefits of Using GA4 While some fans of Universal Analytics may not be excited about making the change to Google Analytics 4, there are multiple benefits of making the switch. Get better ROI attribution. Meet new data standards.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80